HQ Function

Serves as the primary creative, design, and operational hub for the Reserva brand, managing product development, brand strategy, marketing, and logistics.

Notable Features:

A dynamic and creative environment reflecting Reserva's innovative spirit. The São Cristóvão facility is a significant operational center, likely housing design studios, showrooms, and administrative offices.

Work Culture:

Reserva is known for its entrepreneurial, creative, and purpose-driven work culture. It fosters innovation, social responsibility (highlighted by its 1P5P project), and a strong sense of community. The environment is often described as informal and dynamic.

HQ Significance:

The Rio de Janeiro hub is crucial for maintaining Reserva's distinct brand identity, driving its design and product innovation, and managing its operations within the larger parent company structure.

Values Reflected in HQ: Creativity, Brazilian identity, innovation, social impact, and entrepreneurial spirit are values reflected in its operations and workplace.

Location:

Reserva's primary market is Brazil, where it boasts an extensive network of physical stores and a robust e-commerce platform. While direct international retail stores are limited, usereserva.com facilitates online sales, potentially reaching global customers. As part of the newly formed Arezzo-Soma group, there's enhanced potential for strategic international expansion. Key functions, predominantly Brazil-focused, include design, manufacturing coordination, retail and e-commerce operations, marketing, and customer service.

Street Address:

Rua General Bruce, 551, São Cristóvão (This address is widely cited for Reserva's main operational hub/factory which includes office spaces)

City:

Rio de Janeiro

State/Province:

Rio de Janeiro

Country:

Brazil