What Does ResellerRatings Do?

Total employees30
HeadquartersFlagstaff
Founded1997

ResellerRatings is a prominent online platform where consumers can find and share reviews of e-commerce businesses and online retailers. It empowers shoppers to make more informed purchasing decisions by providing access to authentic customer feedback and detailed merchant ratings. For businesses, ResellerRatings offers tools to collect, manage, and showcase customer reviews, helping them build trust, improve their online reputation, and gain valuable insights into customer satisfaction. Since its founding in 1997, ResellerRatings has been dedicated to fostering transparency in online commerce. It is now part of Shopper Approved, further enhancing its capabilities in the review and reputation management space.

Where Is ResellerRatings's Headquarters?

HQ Function

The Flagstaff headquarters manages core operations for both Shopper Approved and ResellerRatings, including technology development, customer support, sales, marketing, and strategic planning.

Notable Features:

The office is situated in a dynamic area of Flagstaff, providing a modern workspace designed to encourage collaboration, innovation, and employee well-being. It supports a hybrid work model for many roles.

Work Culture:

The work culture emphasizes customer-centricity, data-driven decision-making, and teamwork. As part of Shopper Approved, there's a focus on innovation in the e-commerce trust and feedback sector, with a supportive environment for professional growth.

HQ Significance:

This location is key to serving a wide North American client base and allows the company to tap into a growing talent pool. Its integration under Shopper Approved centralizes expertise for enhanced service delivery.

Values Reflected in HQ: The headquarters likely embodies values such as transparency, efficiency, and innovation through its layout and operational practices, aligning with the company's mission in the online review space.

Location:

ResellerRatings, in conjunction with Shopper Approved, provides its platform and services to businesses and consumers internationally. While its primary operational base is in the US, its review collection, syndication, and reputation management tools are utilized by e-commerce companies globally, and its review database is accessible to shoppers worldwide.

Street Address:

120 N Beaver St

City:

Flagstaff

State/Province:

Arizona

Country:

USA

Where Else Does ResellerRatings Operate Around the World?

No additional office locations available.

Buying Intent Signals for ResellerRatings

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading ResellerRatings? Meet the Executive Team

As of April 2025, ResellerRatings' leadership includes:

Scott Brandley - Co-Founder & CEO, Shopper Approved (Overseeing ResellerRatings)
Forrest Lin - Co-Founder & COO, Shopper Approved (Overseeing ResellerRatings)
Lauren Bounce - Chief Marketing Officer, Shopper Approved (Overseeing ResellerRatings)

Who's Investing in ResellerRatings?

ResellerRatings has been backed by several prominent investors over the years, including:

Incline Equity Partners (via acquisition of Shopper Approved)

What Leadership Changes Has ResellerRatings Seen Recently?

Hire0
Exits0

Following its acquisition by Incline Equity Partners and full integration into Shopper Approved (whose acquisition by Incline was in October 2022), the leadership structure has been stable. No major, publicly announced executive hires or departures directly impacting the top oversight of ResellerRatings have been noted in the past 12 months, indicating continuity in strategic direction under Shopper Approved's leadership.

What Technology (Tech Stack) Is Used byResellerRatings?

Discover the tools ResellerRatings uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ResellerRatings Email Formats and Examples

ResellerRatings, as part of Shopper Approved, may utilize email addresses with both '@resellerratings.com' and '@shopperapproved.com' domains. Common corporate email patterns often combine parts of an employee's name.

Common patterns for @resellerratings.com could include [first_initial][last]@resellerratings.com (e.g., jdoe@resellerratings.com) or [first].[last]@resellerratings.com (e.g., john.doe@resellerratings.com). Similar formats likely apply to the @shopperapproved.com domain for integrated team members.

Format

jsmith@resellerratings.com

Example

85%

Success rate

What's the Latest News About ResellerRatings?

PR NewswireApril 25, 2023

ResellerRatings News: Shopper Approved® and ResellerRatings® Launch Groundbreaking "Community Q&A" Feature

Shopper Approved and ResellerRatings announced the launch of 'Community Q&A,' a new feature designed to enhance the online shopping experience by allowing consumers to ask questions and receive answers from both merchants and past purchasers directly on product pages and review profiles. This innovation aims to build greater trust and provide more comprehensive information to shoppers....more

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