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ResellerRatings is a prominent online platform where consumers can find and share reviews of e-commerce businesses and online retailers. It empowers shoppers to make more informed purchasing decisions by providing access to authentic customer feedback and detailed merchant ratings. For businesses, ResellerRatings offers tools to collect, manage, and showcase customer reviews, helping them build trust, improve their online reputation, and gain valuable insights into customer satisfaction. Since its founding in 1997, ResellerRatings has been dedicated to fostering transparency in online commerce. It is now part of Shopper Approved, further enhancing its capabilities in the review and reputation management space.
The Flagstaff headquarters manages core operations for both Shopper Approved and ResellerRatings, including technology development, customer support, sales, marketing, and strategic planning.
The office is situated in a dynamic area of Flagstaff, providing a modern workspace designed to encourage collaboration, innovation, and employee well-being. It supports a hybrid work model for many roles.
The work culture emphasizes customer-centricity, data-driven decision-making, and teamwork. As part of Shopper Approved, there's a focus on innovation in the e-commerce trust and feedback sector, with a supportive environment for professional growth.
This location is key to serving a wide North American client base and allows the company to tap into a growing talent pool. Its integration under Shopper Approved centralizes expertise for enhanced service delivery.
ResellerRatings, in conjunction with Shopper Approved, provides its platform and services to businesses and consumers internationally. While its primary operational base is in the US, its review collection, syndication, and reputation management tools are utilized by e-commerce companies globally, and its review database is accessible to shoppers worldwide.
120 N Beaver St
Flagstaff
Arizona
USA
No additional office locations available.
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As of April 2025, ResellerRatings' leadership includes:
ResellerRatings has been backed by several prominent investors over the years, including:
Following its acquisition by Incline Equity Partners and full integration into Shopper Approved (whose acquisition by Incline was in October 2022), the leadership structure has been stable. No major, publicly announced executive hires or departures directly impacting the top oversight of ResellerRatings have been noted in the past 12 months, indicating continuity in strategic direction under Shopper Approved's leadership.
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ResellerRatings, as part of Shopper Approved, may utilize email addresses with both '@resellerratings.com' and '@shopperapproved.com' domains. Common corporate email patterns often combine parts of an employee's name.
Common patterns for @resellerratings.com could include [first_initial][last]@resellerratings.com (e.g., jdoe@resellerratings.com) or [first].[last]@resellerratings.com (e.g., john.doe@resellerratings.com). Similar formats likely apply to the @shopperapproved.com domain for integrated team members.
Format
jsmith@resellerratings.com
Example
85%
Success rate
PR Newswire • April 25, 2023
Shopper Approved and ResellerRatings announced the launch of 'Community Q&A,' a new feature designed to enhance the online shopping experience by allowing consumers to ask questions and receive answers from both merchants and past purchasers directly on product pages and review profiles. This innovation aims to build greater trust and provide more comprehensive information to shoppers....more
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