What Does Reputation Institute Do?

Total employees47
HeadquartersBoston
Founded1997

The RepTrak Company™ is the world's leading reputation data and insights company. We provide the only global platform for data-driven insights on Reputation, Brand, and ESG. Our proprietary RepTrak® model is the global standard for measuring and managing corporate reputation, providing organizations with actionable intelligence to understand how stakeholders feel, think, and act towards them. For over 25 years, we have empowered companies to build credibility, strengthen stakeholder relationships, and protect their business value. The RepTrak Company is now part of Onclusive.

Where Is Reputation Institute's Headquarters?

HQ Function

Serves as the central hub for global operations, including executive leadership, product development, research, client services, and strategic planning.

Notable Features:

Modern office facilities located in a prominent downtown building, designed to foster collaboration and equipped with technology to support a global workforce.

Work Culture:

The Boston headquarters fosters a data-driven, client-centric, and innovative work culture. Employees often describe it as collaborative, intellectually stimulating, and focused on delivering high-quality reputation intelligence.

HQ Significance:

The Boston HQ is pivotal for driving the company's global strategy, innovation in reputation measurement, and maintaining close ties with key clients and partners in North America.

Values Reflected in HQ: The headquarters' environment likely reflects values such as precision, insight, innovation, and collaboration, essential to their mission of understanding and managing corporate reputation.

Location:

The RepTrak Company operates globally, offering its reputation intelligence platform and advisory services to clients in numerous countries across North America, Europe, Asia-Pacific, and other regions. This is achieved through its network of offices and strategic partnerships, ensuring comprehensive data collection and localized insights for multinational corporations.

Street Address:

200 State Street, 11th Floor

City:

Boston

State/Province:

MA

Country:

USA

Where Else Does Reputation Institute Operate Around the World?

Copenhagen, Denmark

Address: Njalsgade 17 A, 1., 2300 København S, Denmark

Serves as a strategic center for European operations, thought leadership, and market development in reputation management.

London, United Kingdom

Address: 16 Dufour's Place, London, W1F 7SP, United Kingdom

Supports growth in the UK market and provides localized expertise and support for multinational clients operating in Europe.

Paris, France

Address: 10 Rue de Penthièvre, 75008 Paris, France

Strengthens presence in Continental Europe, catering to the specific needs of French and multinational corporations.

Buying Intent Signals for Reputation Institute

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Reputation Institute? Meet the Executive Team

As of April 2025, Reputation Institute' leadership includes:

Mark Sneed - Chief Executive Officer
Anne-Sophie Depauw - Chief Product Officer
Bradley Hecht - Chief Research Officer
Stephen Hahn-Griffiths - Global EVP, Head of Advisory Services & Thought Leadership

Who's Investing in Reputation Institute?

Reputation Institute has been backed by several prominent investors over the years, including:

Symphony Technology Group (STG) (via Onclusive)

What Leadership Changes Has Reputation Institute Seen Recently?

Hire2
Exits2

The RepTrak Company has experienced key leadership appointments and transitions aimed at strengthening its product offerings and market position following its acquisition by Onclusive. These changes reflect a focus on innovation and growth in the reputation intelligence space.

Departures

Kylie Wright-Ford, Kylie Wright-Ford transitioned from her role as CEO.
Isabelle Hetu, Isabelle Hetu departed from her role as Chief Marketing Officer.

New Appointments:

Mark Sneed, Mark Sneed appointed as new Chief Executive Officer to lead The RepTrak Company.
Anne-Sophie Depauw, Anne-Sophie Depauw appointed as new Chief Product Officer, enhancing the product leadership team.

What Technology (Tech Stack) Is Used byReputation Institute?

Discover the tools Reputation Institute uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Reputation Institute Email Formats and Examples

The RepTrak Company likely uses standard corporate email formats. The most common patterns are typically [first_initial][last]@reptrak.com or [first].[last]@reptrak.com.

[first_initial][last]@reptrak.com

Format

jdoe@reptrak.com

Example

80%

Success rate

What's the Latest News About Reputation Institute?

PR Newswire2024-03-06

The RepTrak Company Reveals the 2024 Global RepTrak 100: Navigating a New Era of Reputational Challenges

The RepTrak Company released its annual Global RepTrak® 100, the definitive ranking of corporate reputation for the world's leading companies. The 2024 report highlights evolving stakeholder expectations and the increasing importance of ESG factors....more

Onclusive Press Release2023-01-24

The RepTrak Company Appoints Mark Sneed as Chief Executive Officer

The RepTrak Company, an Onclusive company, announced the appointment of Mark Sneed as its new Chief Executive Officer. Sneed brings a wealth of experience in scaling data and analytics businesses....more

Symphony Technology Group (STG)2022-05-10

Onclusive Acquires Leading Reputation Intelligence Platform RepTrak

Onclusive, a Symphony Technology Group (STG) portfolio company and a global leader in media intelligence, announced its acquisition of The RepTrak Company. This strategic move aims to combine media monitoring with deep reputation analytics....more

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