What Does Repsly Do?

Total employees98
HeadquartersBoston
Founded2008

Repsly is a retail execution software solution designed to empower field teams of consumer goods brands, distributors, and service providers. The platform helps businesses improve operational efficiency in the field by enabling field reps to schedule visits, collect real-time data, take photos, complete retail audits, manage orders, and report on their activities. Repsly aims to provide visibility and control over retail execution, helping brands ensure their products are optimally merchandised, promoted, and sold at the point of sale. Key features include territory management, mobile CRM, sales order management, retail audits, photo reporting, and advanced analytics to drive better decision-making and improve in-store conditions.

Where Is Repsly's Headquarters?

HQ Function

Serves as the central hub for executive leadership, global strategy, sales, marketing, customer success, and product management operations.

Notable Features:

Modern office space located in a historic and vibrant part of downtown Boston, designed to foster collaboration and innovation.

Work Culture:

Repsly fosters a dynamic and collaborative work environment, encouraging innovation, teamwork, and a customer-centric approach. Employees often describe it as fast-paced with opportunities for growth and a strong sense of community.

HQ Significance:

The Boston HQ's location provides access to a rich talent pool, a strong tech ecosystem, and proximity to many CPG companies and partners, facilitating growth and industry engagement.

Values Reflected in HQ: The headquarters reflects Repsly's values of innovation, collaboration, and customer focus, providing an open and engaging space for its team to develop solutions for the retail industry.

Location:

Repsly supports a global customer base, with its retail execution platform being utilized by field teams in over 80 countries across North America, Europe, Asia-Pacific, Latin America, and Africa. While its physical offices are in Boston and Zagreb, its cloud-based software and remote support capabilities enable companies worldwide to manage their retail operations effectively. The platform is designed to accommodate various languages and regional retail practices, supporting diverse CPG brands and distributors globally.

Street Address:

170 Milk St

City:

Boston

State/Province:

MA

Country:

USA

Where Else Does Repsly Operate Around the World?

Zagreb, Croatia

Address: Ulica Andrije Žaje 45, 10000, Zagreb, Croatia

Supports Repsly's European operations and talent acquisition, leveraging Zagreb's growing tech ecosystem and engineering talent pool.

Buying Intent Signals for Repsly

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Repsly? Meet the Executive Team

As of April 2025, Repsly' leadership includes:

Matthew DeTroia - Chief Executive Officer
Marko Kovac - Founder & Chief Strategy Officer
Peter Billante - Chief Sales Officer
Dan Bien - Chief Customer Officer
Allen Pogorzelski - VP of Marketing

Who's Investing in Repsly?

Repsly has been backed by several prominent investors over the years, including:

Launchpad Venture Group
First Beverage Group
Boston Syndicates (BOSSY)
All Iron Ventures
Atlanta Seed Company

What Leadership Changes Has Repsly Seen Recently?

Hire0
Exits0

A key leadership transition occurred in early 2023 with Matthew DeTroia appointed as CEO, succeeding founder Marko Kovac who assumed the role of Chief Strategy Officer. In the past 12 months (mid-2023 to mid-2024), Repsly's C-level executive team has remained stable with no major publicly announced new hires or departures, indicating continuity in its strategic direction.

What Technology (Tech Stack) Is Used byRepsly?

Discover the tools Repsly uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Repsly Email Formats and Examples

Repsly likely utilizes common professional email formats for its employees. The most probable formats are based on combinations of first name, last name, and initial at the repsly.com domain.

[first_initial][last]@repsly.com

Format

jdoe@repsly.com

Example

85%

Success rate

What's the Latest News About Repsly?

Repsly Blog • April 10, 2024

Repsly Shares Insights on the Future of Retail Execution from Pros CPG Conference

Repsly highlighted key takeaways and future trends in retail execution discussed at the Pros CPG Conference, emphasizing the growing role of data analytics, AI, and integrated technologies in optimizing field team performance and brand presence in stores....more

Repsly Blog • February 21, 2024

Repsly Unveils Winter '24 Release to Enhance Efficiency and Insights for Field Teams

Repsly announced its Winter '24 product release, featuring updates aimed at improving field team efficiency and providing deeper analytical insights. Key enhancements include streamlined visit scheduling, improved mobile app performance, and new reporting capabilities within its retail execution platform....more

Repsly Blog • January 17, 2024

How Repsly is Helping Emerging Brands Scale in 2024

Repsly detailed its strategies and platform features tailored to assist emerging CPG brands in scaling their retail operations, improving market visibility, and competing effectively against established players in the dynamic retail landscape of 2024....more

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