What Does Rent-It-Today Do?

Total employees5
HeadquartersLargo
Founded2008

Rent-It-Today.com, established in 2008, is a comprehensive online rental marketplace designed to seamlessly connect individuals and businesses seeking to rent items with companies offering those rentals. The platform functions as an extensive directory, featuring a diverse array of rental categories such as party supplies, tools, heavy equipment, vehicles, event services, and much more. From an end-user perspective, Rent-It-Today strives to simplify the rental discovery process by providing a centralized, user-friendly, and searchable database of rental providers across numerous locations. This makes it significantly easier for users to find, compare, and secure rental options for nearly any requirement, effectively bridging the gap between rental businesses and potential customers.

Where Is Rent-It-Today's Headquarters?

HQ Function

Serves as the central operational hub for Rent-It-Today, managing website development and maintenance, digital marketing efforts, partner and vendor relations, customer support strategy, and overall business administration for the online rental marketplace.

Notable Features:

The headquarters is situated in a commercial office park, providing a functional and accessible environment for its team. Specific architectural highlights are not publicly emphasized, focusing instead on operational efficiency.

Work Culture:

As a relatively small and focused company, the work culture at Rent-It-Today likely fosters collaboration, agility, and a strong customer-centric approach. Employees are dedicated to enhancing the platform and supporting the rental ecosystem it serves.

HQ Significance:

The Largo headquarters is pivotal to Rent-It-Today's operations, acting as the nerve center for its digital platform that connects thousands of renters and rental businesses. Its strategic Florida location offers a good base for serving a national and international online market.

Values Reflected in HQ: The headquarters' setup reflects values of efficiency, practicality, and connectivity. It supports the company's mission to provide a streamlined and comprehensive rental resource through a well-managed operational base.

Location:

Although Rent-It-Today is headquartered in the United States, its online platform has a global reach. It serves as an international directory where rental companies from various countries can list their items and services. Consequently, users from around the world can search for and find rental providers in their local areas or in destinations they plan to visit. The platform's digital infrastructure supports this international scope, with content and listings potentially spanning numerous countries, though the density of listings may vary by region.

Street Address:

8270 Ulmerton Rd, Ste 102

City:

Largo

State/Province:

FL

Country:

USA

Where Else Does Rent-It-Today Operate Around the World?

N/A

Address: N/A

Global and national reach is achieved via its comprehensive online platform, accessible to users and rental companies irrespective of their location, minimizing the need for additional physical offices.

Buying Intent Signals for Rent-It-Today

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Rent-It-Today? Meet the Executive Team

As of April 2025, Rent-It-Today' leadership includes:

Michael S. Farbowitz - Founder & Key Principal (Manager, Equipment Remarketing, LLC - Parent Company)

Who's Investing in Rent-It-Today?

Rent-It-Today has been backed by several prominent investors over the years, including:

Privately Funded / Bootstrapped (Specific investor information is not publicly disclosed)

What Leadership Changes Has Rent-It-Today Seen Recently?

Hire0
Exits0

There have been no major public announcements regarding executive new hires or departures at Rent-It-Today in the last 12 months. As a smaller, privately-held entity, changes in leadership or executive roles are typically not widely broadcasted.

What Technology (Tech Stack) Is Used byRent-It-Today?

Discover the tools Rent-It-Today uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Rent-It-Today Email Formats and Examples

Rent-It-Today's specific corporate email format is not publicly documented. For businesses of its kind, common formats often include patterns like [first_initial][last]@[companydomain.com] or [first].[last]@[companydomain.com]. For official communications or inquiries, it is best to use the contact forms or general email addresses provided on the Rent-It-Today website.

[first].[last]@rent-it-today.com (Hypothetical common format)

Format

john.doe@rent-it-today.com

Example

65%

Success rate

What's the Latest News About Rent-It-Today?

Rent-It-Today Blog • March 20, 2024

Rent-It-Today Discusses Benefits of Renting Heavy Equipment for Spring Projects

In a recent blog post, Rent-It-Today detailed the advantages of opting for heavy equipment rentals for upcoming spring construction and landscaping projects. The article emphasized benefits such as cost-effectiveness, access to specialized machinery without ownership burdens, and flexibility. This content serves to educate both individual and commercial renters, promoting the practical use of rental services available through their platform....more

Rent-It-Today LinkedIn • January 10, 2024

Rent-It-Today Shares Tips on Choosing the Right Generator Rental

Rent-It-Today posted on their LinkedIn page offering guidance on selecting the appropriate generator size for various rental needs. The post aimed to assist users in making informed decisions for power solutions, highlighting their platform as a resource for finding suitable generator rentals....more

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