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REJINA PYO is a contemporary fashion brand founded by the Korean-born, London-based designer Rejina Pyo. Launched in 2014, the brand is celebrated for its modern, elegant, and art-inspired womenswear that balances graphic and playful elements. REJINA PYO emphasizes subtle femininity, effortless style, and quality craftsmanship, often featuring unique silhouettes, considered colours, and thoughtful details. The brand aims to create pieces that are cherished over time, transcending fleeting trends and becoming integral parts of a woman's wardrobe. It has gained international recognition, is stocked in prestigious retailers globally, and regularly presents at London Fashion Week.
The London headquarters serves as the central hub for all creative, design, production management, marketing, sales, and administrative operations for the REJINA PYO brand.
Likely a creatively designed studio space reflecting the brand's distinct aesthetic, with areas for design conceptualization, pattern cutting, sample making, and business operations. It's situated in an area known for creative businesses.
The work culture is expected to be dynamic, collaborative, and creative, typical of a high-fashion design house. There's likely a strong emphasis on innovation, attention to detail, and a fast-paced environment driven by seasonal collections and fashion industry timelines.
Being headquartered in London places REJINA PYO at the heart of one of the world's foremost fashion capitals, providing access to international talent, industry networks, influential media, and a diverse, fashion-conscious customer base. It also solidifies its position as a British-based designer brand.
REJINA PYO supports its global presence through its London headquarters, which manages international wholesale accounts, global e-commerce operations, and worldwide shipping. The brand is stocked in high-end department stores and independent boutiques across North America, Europe, Asia, Australia, and the Middle East. Participation in international fashion weeks and seasonal showrooms further extends its reach to a global audience of buyers and media.
7A Vyner St
London
England
United Kingdom
Address: Various locations in Paris, New York, etc., during market weeks.
These temporary showroom presences are crucial for wholesale business development, building relationships with global retailers, and increasing brand visibility on an international stage. They are not permanent offices but vital operational extensions.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, REJINA PYO' leadership includes:
REJINA PYO has been backed by several prominent investors over the years, including:
As a privately held company, specific executive movements at REJINA PYO are not always widely publicized unless they are very high-profile. No major C-suite changes have been broadly announced in the past 12 months. Leadership, centered around Rejina Pyo and Jordan Bourke, appears stable.
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Common email formats for companies like REJINA PYO often use first name, first initial and last name, or role-based addresses (e.g., press@, wholesale@). For direct contacts, permutations of name are common.
[first]@rejinapyo.com or [first].[last]@rejinapyo.com
Format
example: press@rejinapyo.com or wholesale@rejinapyo.com. For individuals, possibly rejina@rejinapyo.com or jane.doe@rejinapyo.com
Example
60%
Success rate
Vogue Runway • September 16, 2023
Review and gallery of Rejina Pyo's Spring 2024 ready-to-wear collection, showcased during London Fashion Week. The collection continued to explore themes of modern femininity and artistic influences....more
Wallpaper.com • February 19, 2024
Rejina Pyo's A/W 2024 collection was highlighted as part of London Fashion Week's offerings, noted for its distinct aesthetic among contemporary designers. The collection was described as reflecting on everyday beauty and the designer's signature sculptural forms....more
The GANTT Report (Retail Gazette) • October 12, 2023
Rejina Pyo is mentioned as one of the designers advocating for a slower fashion cycle and more considered consumption, aligning with her brand's philosophy of creating timeless pieces....more
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