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Reinhart Foodservice (RFS) was a prominent family-owned, independent foodservice distributor in the United States, renowned for its commitment to quality products, innovative solutions, and personalized customer service. Founded in 1972 and historically headquartered in La Crosse, Wisconsin, the company grew to serve a diverse clientele including independent restaurants, multi-unit chains, healthcare facilities, and educational institutions across a wide geographic area. In late 2019, Reinhart Foodservice was acquired by Performance Food Group (PFG), a leading foodservice distribution company. Today, Reinhart's operations, expertise, and legacy are integrated into PFG's Vistar and PFG Customized Distribution segments, contributing to PFG's national scale and capabilities while PFG aims to uphold the customer-centric approach that characterized Reinhart.
Historically served as the central hub for Reinhart Foodservice's executive leadership, strategic planning, procurement, marketing, finance, IT, and administrative support for its national operations.
The Harborview Plaza building is a modern office complex located with views of the Mississippi River, providing a significant corporate presence in La Crosse.
Reinhart Foodservice was known for a strong, family-influenced work culture that emphasized customer satisfaction, integrity, teamwork, and community involvement. This culture was a key aspect of its identity before the PFG acquisition.
The La Crosse headquarters was pivotal as the command center for Reinhart's growth from a regional business into one of the largest independent foodservice distributors in the U.S.
Prior to its acquisition by Performance Food Group (PFG), Reinhart Foodservice's operations were concentrated within the United States, boasting an extensive distribution network that spanned numerous states. As an integral part of PFG, which primarily operates across North America (U.S. and Canada), the services and product reach historically associated with Reinhart are now encompassed within this larger, predominantly North American, framework. PFG provides comprehensive foodservice distribution solutions nationally.
100 Harborview Plaza
La Crosse
Wisconsin
USA
Address: 4001 W. Ryan Road, Franklin, WI 53132 (Illustrative PFG facility in a former Reinhart operational area)
To serve as a vital link in the food supply chain for southeastern Wisconsin and surrounding areas, ensuring restaurants, healthcare facilities, schools, and other foodservice operators receive their supplies efficiently and reliably.
Address: 1 Dot Way, Mt Sterling, IL 62353 (Illustrative PFG facility in a former Reinhart operational area; Dot Foods was a key supplier and partner, and RFS had facilities in IL)
Supports PFG's distribution capabilities in the Midwest, providing a comprehensive range of products and logistical solutions to a broad customer base, building on Reinhart's historical presence.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Reinhart Foodservice' leadership includes:
Reinhart Foodservice has been backed by several prominent investors over the years, including:
Since Reinhart Foodservice's integration into Performance Food Group (PFG) in 2019, distinct executive team changes specifically for the 'Reinhart' brand are minimal and are managed within PFG's overall corporate structure. For current executive movements, one should refer to PFG's announcements. Generally, PFG maintains a stable C-suite; any significant changes impacting the broader foodservice division (which includes former Reinhart operations) would be publicly disclosed by PFG.
Discover the tools Reinhart Foodservice uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
As Reinhart Foodservice is now part of Performance Food Group (PFG), professional email communications would follow PFG's corporate email format. Common email patterns at large corporations like PFG often utilize a combination of the employee's first and last name.
Common formats at PFG include [first_initial][last_name]@pfgc.com (e.g., jdoe@pfgc.com) and [first_name].[last_name]@pfgc.com (e.g., jane.doe@pfgc.com).
Format
jsmith@pfgc.com
Example
80%
Success rate
Performance Food Group • December 30, 2019
Performance Food Group Company (PFG) announced it successfully completed its acquisition of Reinhart Foodservice, L.L.C. from Reyes Holdings, L.L.C. for $2.0 billion. This strategic move significantly expands PFG's operational scale and strengthens its position as a premier U.S. foodservice distributor....more
Performance Food Group Investor Relations • May 8, 2024
Performance Food Group announced strong financial results for its third quarter of fiscal 2024. The Foodservice segment, which incorporates operations from the legacy Reinhart business, demonstrated robust net sales growth and profitability, reflecting successful integration strategies and sustained market demand....more
PFG Corporate News / Newsweek • December 6, 2023
Performance Food Group was recognized by Newsweek as one of America's Most Responsible Companies for 2024. This award highlights PFG's commitment to corporate social responsibility, environmental stewardship, and ethical business practices across all its operations, including those integrated from Reinhart Foodservice....more
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