Reima Group is a globally recognized Finnish company specializing in the design, manufacturing, and marketing of functional and durable children's wear, footwear, and accessories. Founded in 1944, Reima is dedicated to ensuring children can enjoy outdoor activities in any weather, focusing on safety, innovation, sustainability, and Finnish design. Their products are known for high quality, non-toxic materials, and features that support active play and growth. Reima aims to be the most recommended brand in functional kids' wear globally.
The Vantaa headquarters serves as the central hub for Reima's global strategy, product design and development, marketing, supply chain management, and corporate functions.
Modern office facilities designed to foster creativity and collaboration, likely including showrooms for their extensive product range and potentially areas for material testing and innovation.
The work culture is likely reflective of Nordic values, emphasizing collaboration, innovation, work-life balance, and a strong focus on the company's mission of enabling active childhoods. A passion for children's wellbeing and sustainability is probably central.
The headquarters is pivotal for maintaining Reima's brand identity, driving innovation in children's functional wear, and coordinating its international operations across numerous countries.
Reima Group has a significant global footprint, with its products sold in over 70 countries across Europe, Asia, and North America. Their operations are supported by a network of international sales offices, distribution partners, own retail stores, shop-in-shops, and a strong e-commerce presence. Key functions supported globally include marketing, sales, logistics, customer service, and sourcing to ensure brand consistency and product availability worldwide.
Karhumäentie 3
Vantaa
Uusimaa
Finland
Address: Unit 1001, 10/F, Building A, No. 168, Xizang Middle Road, Huangpu District, Shanghai, P.R. China 200001
To expand Reima's brand presence and market share in East Asia, leveraging local expertise in retail and digital channels.
Address: Reima Sweden AB, Gävlegatan 12B, 113 30 Stockholm
To serve and grow one of Reima's core Scandinavian markets, building strong relationships with retailers and consumers.
Address: Reima Norway AS, Sjølyst Plass 2, 0278 Oslo
To cater to the Norwegian market's high demand for durable and weather-appropriate children's clothing.
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As of April 2025, Reima' leadership includes:
Reima has been backed by several prominent investors over the years, including:
Reima Group experienced a significant leadership transition in early 2024 with the departure of its long-serving CEO, Elina Björklund, and the appointment of Heikki Rönkkö as Interim CEO.
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Reima Group commonly uses the email format firstname.lastname@reima.com for its employees. This is a standard convention for many international companies.
firstname.lastname@reima.com
Format
elina.bjorklund@reima.com
Example
85%
Success rate
Reima Press Release / FashionUnited • January 25, 2024
Finnish children's wear brand Reima announced that its CEO Elina Björklund is stepping down. The board of directors has appointed Heikki Rönkkö as interim CEO, effective immediately. The search for a permanent CEO has been initiated....more
Reima News • March 7, 2023
Reima released its 2022 sustainability report, detailing its progress and commitments towards more sustainable practices in materials, production, and circularity. The report highlights achievements in using recycled and organic materials and outlines future goals for reducing environmental impact....more
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