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Reima's Overview

Total employees287
HeadquartersVantaa
Founded1944

Reima Group is a globally recognized Finnish company specializing in the design, manufacturing, and marketing of functional and durable children's wear, footwear, and accessories. Founded in 1944, Reima is dedicated to ensuring children can enjoy outdoor activities in any weather, focusing on safety, innovation, sustainability, and Finnish design. Their products are known for high quality, non-toxic materials, and features that support active play and growth. Reima aims to be the most recommended brand in functional kids' wear globally.

Where is Reima's Headquarters?

HQ Function

The Vantaa headquarters serves as the central hub for Reima's global strategy, product design and development, marketing, supply chain management, and corporate functions.

Notable Features:

Modern office facilities designed to foster creativity and collaboration, likely including showrooms for their extensive product range and potentially areas for material testing and innovation.

Work Culture:

The work culture is likely reflective of Nordic values, emphasizing collaboration, innovation, work-life balance, and a strong focus on the company's mission of enabling active childhoods. A passion for children's wellbeing and sustainability is probably central.

HQ Significance:

The headquarters is pivotal for maintaining Reima's brand identity, driving innovation in children's functional wear, and coordinating its international operations across numerous countries.

Values Reflected in HQ: The headquarters likely embodies Reima's core values of functionality, safety, sustainability, and innovation in its design, operations, and work environment.

Location:

Reima Group has a significant global footprint, with its products sold in over 70 countries across Europe, Asia, and North America. Their operations are supported by a network of international sales offices, distribution partners, own retail stores, shop-in-shops, and a strong e-commerce presence. Key functions supported globally include marketing, sales, logistics, customer service, and sourcing to ensure brand consistency and product availability worldwide.

Street Address:

Karhumäentie 3

City:

Vantaa

State/Province:

Uusimaa

Country:

Finland

Reima's Global Presence

Shanghai, China

Address: Unit 1001, 10/F, Building A, No. 168, Xizang Middle Road, Huangpu District, Shanghai, P.R. China 200001

To expand Reima's brand presence and market share in East Asia, leveraging local expertise in retail and digital channels.

Stockholm, Sweden

Address: Reima Sweden AB, Gävlegatan 12B, 113 30 Stockholm

To serve and grow one of Reima's core Scandinavian markets, building strong relationships with retailers and consumers.

Oslo, Norway

Address: Reima Norway AS, Sjølyst Plass 2, 0278 Oslo

To cater to the Norwegian market's high demand for durable and weather-appropriate children's clothing.

Buying Intent Signals for Reima

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Reima

As of April 2025, Reima' leadership includes:

Heikki Rönkkö - Interim CEO
Minna Koskinen - Chief Financial Officer (CFO)
Mikaela Vaivio - Chief Human Resources Officer (CHRO)
Lee Clancy - Chief Digital Officer (CDO)

Investors of Reima

Reima has been backed by several prominent investors over the years, including:

The Riverside Company

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

Reima Group experienced a significant leadership transition in early 2024 with the departure of its long-serving CEO, Elina Björklund, and the appointment of Heikki Rönkkö as Interim CEO.

Departures

Elina Björklund, Elina Björklund departed her position as Chief Executive Officer after a successful tenure driving Reima's international growth.

New Appointments:

Heikki Rönkkö, Heikki Rönkkö was appointed as Interim Chief Executive Officer to lead Reima Group during the transition period.

Technology (Tech Stack) used by Reima

Discover the tools Reima uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Reima Email Formats and Examples

Reima Group commonly uses the email format firstname.lastname@reima.com for its employees. This is a standard convention for many international companies.

firstname.lastname@reima.com

Format

elina.bjorklund@reima.com

Example

85%

Success rate

News and media

Reima Press Release / FashionUnitedJanuary 25, 2024

Reima Group CEO Elina Björklund steps down; Heikki Rönkkö appointed interim CEO

Finnish children's wear brand Reima announced that its CEO Elina Björklund is stepping down. The board of directors has appointed Heikki Rönkkö as interim CEO, effective immediately. The search for a permanent CEO has been initiated....more

Reima NewsMarch 7, 2023

Reima Group publishes its Sustainability Report 2022

Reima released its 2022 sustainability report, detailing its progress and commitments towards more sustainable practices in materials, production, and circularity. The report highlights achievements in using recycled and organic materials and outlines future goals for reducing environmental impact....more

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