REI
REI's Overview
Recreational Equipment, Inc., universally known as REI, is an American retail and outdoor recreation services corporation structured as a consumers' co-operative. Founded in 1938 by a group of 23 climbing friends, REI has grown into a major national retailer specializing in sporting goods, camping gear, travel equipment, apparel, and footwear. Beyond retail, REI offers outdoor-oriented vacations and educational courses through REI Adventures and Outdoor School. With a strong commitment to environmental stewardship, sustainability, and community engagement, REI operates numerous retail stores across the United States and maintains a robust online presence. It is distinguished by its co-op model, where profits are reinvested into the company, shared with members through dividends, and donated to support outdoor conservation.
Where is REI's Headquarters?
HQ Function
The Sumner location, primarily a distribution center, also houses essential corporate functions including merchandising, IT, supply chain management, and some administrative operations supporting REI's national retail network and e-commerce platform.
Notable Features:
The Sumner facility is a large-scale distribution center optimized for logistics. While not designed as a traditional corporate campus, its role as an HQ hub reflects REI's operational efficiency. The previously planned Bellevue campus (sold in 2020) was designed with extensive sustainable features and direct connections to outdoor spaces, embodying REI's values.
Work Culture:
REI's work culture is deeply rooted in its co-op values, emphasizing a passion for the outdoors, sustainability, community, and work-life balance. The shift to a more dispersed headquarters model supports flexibility and remote work, aiming to attract talent broadly and allow employees to live and work where they can best connect with the outdoors.
HQ Significance:
The current headquarters arrangement in Sumner, complemented by other Seattle-area satellite offices and remote work, signifies REI's adaptation to modern workplace trends and its commitment to operational resilience while upholding its co-op principles and mission.
Values Reflected in HQ: The distributed headquarters model reflects adaptability, employee well-being, and a pragmatic approach to resource management. REI's overarching values of stewardship, sustainability, and community continue to guide its operations, regardless of physical office locations.
Location:
While REI's retail stores are located exclusively within the United States, its global presence is significant through several channels. REI sources products from manufacturers worldwide, adhering to fair labor practices and sustainability standards in its global supply chain. Furthermore, REI Adventures, the co-op's travel arm, offers curated outdoor trips and expeditions to numerous countries across all continents, providing members with guided international outdoor experiences. The co-op also engages in global advocacy for outdoor conservation and responsible recreation, partnering with international organizations to protect natural spaces.
Street Address:
1700 45th St E
City:
Sumner
State/Province:
Washington
Country:
USA
REI's Global Presence
Goodyear, Arizona, USA
Address: 1785 N. Litchfield Road, Goodyear, AZ 85395
Enhances logistical efficiency and shipping times to customers in the Southwest, supports REI's e-commerce growth, and exemplifies the company's commitment to sustainable operations.
Bedford, Pennsylvania, USA
Address: 1822 S Woodbury Rd, Bedford, PA 15522
Strengthens REI's distribution network on the East Coast, ensuring timely product availability, reducing shipping distances, and supporting the co-op's retail and direct-to-consumer channels in the region.
Issaquah, Washington, USA
Address: Multiple locations support various functions, not a single corporate office building. Some tech and digital teams operate from this area.
Supports key strategic initiatives, particularly in digital innovation and technology development, leveraging the tech talent pool in the greater Seattle area.
Buying Intent Signals for REI
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Executive Team of REI
As of April 2025, REI' leadership includes:
Investors of REI
REI has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past 12-18 months, REI has made strategic appointments and seen transitions in its executive team, notably strengthening its digital, technology, and retail operations leadership to navigate evolving market dynamics and advance its co-op mission.
Departures
New Appointments:
Technology (Tech Stack) used by REI
Discover the tools REI uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
REI Email Formats and Examples
REI commonly utilizes an email format consisting of the first initial of the employee's first name followed by their full last name, all before the '@rei.com' domain. While this is a prevalent pattern, variations may exist for some individuals or departments.
flast@rei.com
Format
jdoe@rei.com
Example
85%
Success rate
News and media
Retail Dive • January 25, 2024
REI Lays Off 357 Corporate Employees Amidst Shifting Outdoor Market
REI announced it was laying off 357 employees, primarily at its headquarters and supporting roles, citing challenging market conditions and a need to realign its cost structure with changing consumer behavior in the outdoor industry....more
REI Newsroom • November 15, 2023
REI Co-op Names Pardeep Grewal as SVP, Chief Digital and Technology Officer
REI Co-op announced the appointment of Pardeep Grewal as its new Senior Vice President, Chief Digital and Technology Officer, effective January 2, 2024. Grewal is set to lead the co-op's technology strategy, digital experiences, and data analytics capabilities....more
Bangor Daily News • August 25, 2023
REI Opens its First Store in Maine, Expanding Presence in New England
REI officially opened its first retail location in Maine, situated in Westbrook. The new store offers a wide selection of outdoor gear and apparel, along with bike and ski shop services, expanding REI's footprint into the Pine Tree State....more
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