Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Refract Consulting is a specialized consultancy focused on empowering businesses through Salesforce solutions, customer experience strategy, and digital transformation initiatives. They partner with clients to optimize processes, leverage technology effectively, and achieve sustainable growth by aligning technology with business objectives. Their core services revolve around Salesforce implementation, customization, and optimization, alongside broader digital strategy and customer journey mapping.
Serves as a key hub for client engagement, project delivery, Salesforce consulting services, solution architecture, and business development within Australia.
As a consultancy, the focus is likely on collaborative workspaces and technology infrastructure. They may utilize modern co-working spaces or serviced offices that offer flexibility and state-of-the-art amenities, rather than distinct architectural landmarks.
Likely fosters a collaborative, client-focused, and agile work environment. Emphasis on expertise in Salesforce, problem-solving, and delivering impactful digital solutions. Continuous learning, innovation, and adaptability are probably key cultural traits, with a flexible approach to work locations.
The Sydney presence is significant for serving key Australian markets, accessing a diverse talent pool in technology and business, and engaging with a vibrant business community.
While primarily focused on the Australian market with key operations in Sydney and Melbourne, Refract Consulting serves clients nationally. Their expertise in Salesforce and digital transformation is applicable globally, and they may support international clients or projects remotely or through strategic partnerships. Their core physical office presence is currently concentrated in Australia, delivering high-impact solutions to a diverse clientele.
Specific public street address for a central HQ is not prominently listed. They maintain a strong presence in Sydney, likely utilizing flexible or serviced office spaces.
Sydney
New South Wales
Australia
Address: Specific street address not publicly listed; operates with a significant presence in Melbourne, likely utilizing flexible or serviced office arrangements.
Expanding client reach in Southern Australia, tapping into Melbourne's diverse tech and business ecosystem, and providing localized expertise and support for digital transformation projects.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Refract' leadership includes:
Refract has been backed by several prominent investors over the years, including:
No major executive hires or exits have been publicly announced for Refract Consulting in the last 12 months. The founding leadership team appears to remain stable, focused on driving the company's growth and service delivery.
Discover the tools Refract uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Refract Consulting likely utilizes a standard professional email format incorporating employee names and their domain `refract.consulting`. Common patterns are variations of first name and last name, often separated by a dot or using the first initial.
[first].[last]@refract.consulting
Format
ben.gesser@refract.consulting
Example
85%
Success rate
Refract Consulting Blog • April 26, 2024
Refract Consulting published an insightful article detailing advancements and strategies for leveraging Salesforce Field Service Lightning to enhance field operations, improve customer satisfaction, and drive efficiency. The piece highlights new features and best practices for businesses looking to optimize their field service management capabilities....more
Refract Consulting Blog • February 28, 2024
Refract Consulting announced its Salesforce NPSP (Nonprofit Success Pack) Accelerator, a specialized solution designed to help non-profit organizations quickly implement and effectively leverage Salesforce for improved fundraising, constituent relationship management, and program delivery. This initiative aims to make powerful CRM technology more accessible and impactful for the non-profit sector....more
Refract Consulting LinkedIn • October 10, 2023
Refract Consulting shared insights on the transformative potential of AI, particularly Salesforce Einstein 1, following their participation in the Salesforce World Tour Sydney. They emphasized how AI-driven tools can revolutionize customer engagement and business processes for their clients....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including Refract, are just a search away.