What Does Refract Do?

Total employees125
HeadquartersSydney
Founded2016

Refract Consulting is a specialized consultancy focused on empowering businesses through Salesforce solutions, customer experience strategy, and digital transformation initiatives. They partner with clients to optimize processes, leverage technology effectively, and achieve sustainable growth by aligning technology with business objectives. Their core services revolve around Salesforce implementation, customization, and optimization, alongside broader digital strategy and customer journey mapping.

Where Is Refract's Headquarters?

HQ Function

Serves as a key hub for client engagement, project delivery, Salesforce consulting services, solution architecture, and business development within Australia.

Notable Features:

As a consultancy, the focus is likely on collaborative workspaces and technology infrastructure. They may utilize modern co-working spaces or serviced offices that offer flexibility and state-of-the-art amenities, rather than distinct architectural landmarks.

Work Culture:

Likely fosters a collaborative, client-focused, and agile work environment. Emphasis on expertise in Salesforce, problem-solving, and delivering impactful digital solutions. Continuous learning, innovation, and adaptability are probably key cultural traits, with a flexible approach to work locations.

HQ Significance:

The Sydney presence is significant for serving key Australian markets, accessing a diverse talent pool in technology and business, and engaging with a vibrant business community.

Values Reflected in HQ: The operational model, likely involving flexible workspaces, reflects values such as client-centricity (being adaptable to client needs and locations), agility, innovation, and a focus on talent and expertise over physical grandeur.

Location:

While primarily focused on the Australian market with key operations in Sydney and Melbourne, Refract Consulting serves clients nationally. Their expertise in Salesforce and digital transformation is applicable globally, and they may support international clients or projects remotely or through strategic partnerships. Their core physical office presence is currently concentrated in Australia, delivering high-impact solutions to a diverse clientele.

Street Address:

Specific public street address for a central HQ is not prominently listed. They maintain a strong presence in Sydney, likely utilizing flexible or serviced office spaces.

City:

Sydney

State/Province:

New South Wales

Country:

Australia

Where Else Does Refract Operate Around the World?

Melbourne, Victoria, Australia

Address: Specific street address not publicly listed; operates with a significant presence in Melbourne, likely utilizing flexible or serviced office arrangements.

Expanding client reach in Southern Australia, tapping into Melbourne's diverse tech and business ecosystem, and providing localized expertise and support for digital transformation projects.

Buying Intent Signals for Refract

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Refract? Meet the Executive Team

As of April 2025, Refract' leadership includes:

Ben Gesser - Co-Founder & CEO
Richard Cohen - Co-Founder & Salesforce Practice Lead

Who's Investing in Refract?

Refract has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has Refract Seen Recently?

Hire0
Exits0

No major executive hires or exits have been publicly announced for Refract Consulting in the last 12 months. The founding leadership team appears to remain stable, focused on driving the company's growth and service delivery.

What Technology (Tech Stack) Is Used byRefract?

Discover the tools Refract uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Refract Email Formats and Examples

Refract Consulting likely utilizes a standard professional email format incorporating employee names and their domain `refract.consulting`. Common patterns are variations of first name and last name, often separated by a dot or using the first initial.

[first].[last]@refract.consulting

Format

ben.gesser@refract.consulting

Example

85%

Success rate

What's the Latest News About Refract?

Refract Consulting BlogApril 26, 2024

Refract Consulting Discusses Unlocking the Future of Field Service Lightning with Salesforce

Refract Consulting published an insightful article detailing advancements and strategies for leveraging Salesforce Field Service Lightning to enhance field operations, improve customer satisfaction, and drive efficiency. The piece highlights new features and best practices for businesses looking to optimize their field service management capabilities....more

Refract Consulting BlogFebruary 28, 2024

Refract Consulting Launches Salesforce NPSP Accelerator for Non-Profits

Refract Consulting announced its Salesforce NPSP (Nonprofit Success Pack) Accelerator, a specialized solution designed to help non-profit organizations quickly implement and effectively leverage Salesforce for improved fundraising, constituent relationship management, and program delivery. This initiative aims to make powerful CRM technology more accessible and impactful for the non-profit sector....more

Refract Consulting LinkedInOctober 10, 2023

Refract Consulting Highlights AI Advancements at Salesforce World Tour Sydney

Refract Consulting shared insights on the transformative potential of AI, particularly Salesforce Einstein 1, following their participation in the Salesforce World Tour Sydney. They emphasized how AI-driven tools can revolutionize customer engagement and business processes for their clients....more

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