Reformation
Reformation's Overview
Reformation is a revolutionary lifestyle brand that proves fast fashion and sustainability can coexist. Founded in 2009 by Yael Aflalo, the company designs and manufactures limited-edition collections in its own factory in Los Angeles and with partner factories around the world. Reformation is known for its effortlessly chic, feminine silhouettes, and a strong commitment to minimizing environmental impact through sustainable fabrics, renewable energy, water conservation, and waste reduction. They aim to make sustainable fashion accessible to everyone.
Where is Reformation's Headquarters?
HQ Function
Serves as the central hub for design, marketing, corporate strategy, sustainability initiatives, and administrative operations.
Notable Features:
The headquarters embodies Reformation's sustainable ethos, likely incorporating eco-friendly building materials, energy-efficient systems, and spaces designed to foster creativity and collaboration. It's strategically located near their Los Angeles-based manufacturing facilities.
Work Culture:
A fast-paced, innovative, and mission-driven environment with a strong emphasis on sustainability, creativity, and inclusivity. Employees are often passionate about fashion and environmental responsibility.
HQ Significance:
The headquarters is pivotal for driving Reformation's brand identity, product innovation, and global sustainability leadership within the fashion industry.
Values Reflected in HQ: Sustainability, innovation, transparency, ethical practices, and a celebration of femininity are reflected in the HQ's design, operations, and overall atmosphere.
Location:
Reformation has a significant global presence, primarily driven by its robust e-commerce platform shipping to numerous countries worldwide. They also operate flagship retail stores in major cities across the United States, Canada, and the United Kingdom. Their global functions include international shipping and logistics, localized marketing efforts, customer service, and a supply chain that involves sourcing sustainable materials globally and partnering with ethical factories internationally, in addition to their own US-based manufacturing.
Street Address:
2340 S Artsakh Ave
City:
Los Angeles
State/Province:
CA
Country:
USA
Reformation's Global Presence
Vernon, California, USA
Address: Specific street address for Ref X factory in Vernon, CA is not publicly disclosed for operational security.
Serves as a primary production hub, enabling rapid prototyping, on-demand manufacturing, and direct oversight of ethical labor practices and sustainable production processes in the United States.
London, United Kingdom
Address: 1st Floor, 12/13 Wells Mews, Fitzrovia, London, W1T 3HE, UK
Facilitates growth and brand presence in the European market, catering to local consumer preferences, managing regional business development, and supporting local retail stores.
Buying Intent Signals for Reformation
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Executive Team of Reformation
As of April 2025, Reformation' leadership includes:
Investors of Reformation
Reformation has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Reformation has made strategic additions to its leadership team over the past year to bolster its commercial growth and operational excellence, while maintaining stability in its core executive functions. No major C-level departures were publicly announced during this period.
New Appointments:
Technology (Tech Stack) used by Reformation
Discover the tools Reformation uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Reformation Email Formats and Examples
Reformation's most common email format for its employees is [first].[last]@thereformation.com. Other less common formats might exist within the organization.
[first].[last]@thereformation.com
Format
jane.doe@thereformation.com
Example
85%
Success rate
News and media
Vogue Business • May 7, 2024
Reformation CEO Hali Borenstein on global expansion and going public
Reformation CEO Hali Borenstein discussed the company's plans for international growth, expansion into new product categories like menswear and childrenswear, and considerations for a potential IPO in the future....more
WWD • April 16, 2024
Reformation Launches First Handbag Collection
Reformation introduced its first-ever collection of handbags, expanding its product offerings beyond apparel and shoes. The collection aligns with the brand's sustainability focus, featuring materials like recycled leather and other eco-conscious options....more
Glossy • February 27, 2024
Reformation’s latest sustainability report details its progress toward 2025 goals
Reformation released its 2023 Sustainability Report, outlining progress on its climate goals, increased use of lower-impact materials, and advancements in circularity initiatives. The report also acknowledged ongoing challenges and future commitments to sustainable practices....more
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