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Reflektion was a technology company specializing in AI-powered personalization and product discovery solutions for the e-commerce industry. Its platform utilized artificial intelligence and machine learning to understand individual shopper behavior and intent, delivering highly relevant search results, product recommendations, and personalized content. This enabled online retailers to improve customer engagement, conversion rates, and average order values. In September 2021, Reflektion was acquired by Sitecore, a global leader in digital experience management software. The integration of Reflektion's technology aimed to bolster Sitecore's commerce offerings, particularly Sitecore Discover, by providing advanced AI-driven search and merchandising capabilities to Sitecore's customers, helping them create more engaging and tailored shopping experiences.
This facility served as the central hub for Reflektion's executive leadership, engineering, product development, sales, marketing, and administrative operations. It was where the core strategies and technologies were developed.
The office was likely a modern tech office space, designed to foster collaboration and innovation, typical of Silicon Valley startups, with open-plan areas and meeting rooms.
Reflektion's work culture was characterized by innovation, a fast-paced environment, and a strong focus on data-driven solutions. Employees were typically passionate about AI and its application in transforming e-commerce.
The San Mateo headquarters was significant as the birthplace and primary development center for Reflektion's advanced AI-powered personalization platform, which gained considerable traction in the e-commerce market before its acquisition.
While Reflektion as an independent company had a focused international presence primarily in North America, Europe, and India for its operations, its AI-powered search and personalization technology is now utilized globally through Sitecore's extensive network. Sitecore has offices and partners worldwide, supporting sales, implementation, and customer service functions across the Americas, EMEA, and APAC regions. This allows the capabilities originally developed by Reflektion to reach a broad international customer base, powering e-commerce experiences for diverse brands across many countries.
2000 Alameda de las Pulgas, Suite 252
San Mateo
CA
USA
Address: Prestige Khoday Tower, Raj Bhavan Road, Bengaluru (Representative Address)
To scale R&D efforts, provide global operational support, and tap into a diverse talent market for advanced AI and machine learning development.
Address: Central London (General Area for Sales/Support Office)
To expand market reach in Europe, provide localized support to European clients, and understand regional e-commerce trends.
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As of April 2025, Reflektion' leadership includes:
Reflektion has been backed by several prominent investors over the years, including:
Following Reflektion's acquisition by Sitecore in September 2021, its executive team structure was integrated into Sitecore or saw departures. As Reflektion no longer operates as an independent entity, executive news in the last 12 months would pertain to Sitecore's leadership. No specific executive hires/exits for 'Reflektion' as a standalone brand have occurred recently.
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Prior to its acquisition by Sitecore, Reflektion likely used common corporate email formats. These formats would no longer be active for new communications as employees and systems have been integrated into Sitecore. Commonly observed formats for companies like Reflektion included first initial + last name, or first name . last name.
[first_initial][last]@reflektion.com or [first].[last]@reflektion.com
Format
jdoe@reflektion.com or jane.doe@reflektion.com
Example
5%
Success rate
Sitecore Official Website • September 8, 2021
Sitecore announced its acquisition of Reflektion, an AI-powered personalization platform. This move was aimed at enhancing Sitecore's digital experience platform (DXP) by integrating Reflektion's advanced search, recommendation, and merchandising capabilities to help brands deliver superior customer experiences....more
Reflektion (via PR Newswire) • March 3, 2020
Reflektion announced it was named a Leader in the Gartner 2020 Magic Quadrant for Insight Engines. This recognition highlighted Reflektion's capabilities in providing AI-driven search and insight for e-commerce businesses....more
Reflektion (via Business Wire) • August 13, 2019
Reflektion secured $12 million in a new funding round led by existing investors, aimed at accelerating the growth of its AI-powered customer engagement platform and expanding its market reach in the retail sector....more
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