What Does Reflect Do?

Total employees18
HeadquartersBoulder (Operational Base/Founder Location)
Founded2021

Reflect is an advanced note-taking application designed for networked thought and personal knowledge management. It allows users to create interconnected notes, utilize backlinks to see relationships between ideas, and maintain daily notes, effectively building a 'second brain'. Reflect integrates AI capabilities to assist with summarizing, brainstorming, and transforming notes. With a strong emphasis on privacy through end-to-end encryption and cross-platform availability (web, macOS, iOS, Android), Reflect aims to help users capture, connect, and create with their thoughts more effectively. It's favored by individuals seeking a powerful yet minimalist tool for deep work, research, and learning.

Where Is Reflect's Headquarters?

HQ Function

Core product development, strategic planning, and company operations are managed by a distributed team. Boulder serves as a conceptual hub due to founder presence.

Notable Features:

N/A - As a remote-first company, emphasis is on digital infrastructure rather than physical office amenities.

Work Culture:

Reflect's culture is likely characterized by autonomy, asynchronous communication, high trust, and a strong focus on product quality and user experience, typical of successful remote-first tech companies.

HQ Significance:

Operating remotely allows Reflect to attract global talent and maintain agility. The Boulder association links it to a vibrant tech and startup ecosystem.

Values Reflected in HQ: Flexibility, global talent acquisition, efficiency, and focus on digital collaboration tools reflect its remote-first operational model.

Location:

Reflect supports its global user base through a distributed team working remotely from various countries. This structure facilitates continuous product development, worldwide customer support, and diverse perspectives in its operations. The application itself is accessible globally, serving users across different continents.

Street Address:

[Primarily Remote - No Public Physical HQ Address]

City:

Boulder (Operational Base/Founder Location)

State/Province:

Colorado

Country:

USA

Where Else Does Reflect Operate Around the World?

Distributed (Global)

Address: N/A - Fully Remote Workforce

Enables access to a diverse international talent pool and provides 24/7 operational capability for a global user base.

Buying Intent Signals for Reflect

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Reflect? Meet the Executive Team

As of April 2025, Reflect' leadership includes:

Alex MacCaw - Founder & CEO
Kaspars Dambis - Co-founder / Head of Engineering

Who's Investing in Reflect?

Reflect has been backed by several prominent investors over the years, including:

Sam Altman
Naval Ravikant
Sahil Lavingia
Patrick O'Shaughnessy
Julian Shapiro
Adam Guild

What Leadership Changes Has Reflect Seen Recently?

Hire0
Exits0

Reflect is a founder-led company with a small, stable core team. Public information regarding executive hires or exits is scarce, typical for private companies of its size. The founding team remains actively involved in day-to-day operations and strategic direction.

What Technology (Tech Stack) Is Used byReflect?

Discover the tools Reflect uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Reflect Email Formats and Examples

Reflect likely uses a straightforward email format for its team members, common for tech startups. The most probable format is [first name]@[companydomain.com].

[first]@reflect.app

Format

alex@reflect.app

Example

70%

Success rate

What's the Latest News About Reflect?

Reflect Changelog • November 10, 2023

Reflect Integrates GPT-4 Turbo and AI Actions

Reflect announced the integration of GPT-4 Turbo and new AI Actions, enhancing its AI capabilities. Users can now leverage the latest model for faster and more powerful AI assistance directly within their notes, including custom AI actions for tailored workflows....more

Reflect Changelog • September 26, 2023

Reflect Announces Integration with Readwise Reader

Reflect launched an integration with Readwise Reader, allowing users to seamlessly sync highlights and notes from their reading material directly into Reflect. This enhances Reflect's capability as a central knowledge hub....more

Reflect Blog • May 23, 2023

Reflect Implements End-to-End Encryption for Enhanced Privacy

Reflect rolled out end-to-end encryption for all user notes, ensuring that only the user can access their data. This major security upgrade underscores Reflect's commitment to user privacy and data protection....more

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