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Refinery29 is a leading global media and entertainment company focused on young women. It delivers a diverse range of content across multiple platforms, covering topics such as fashion, beauty, wellness, lifestyle, news, and entertainment. Originally founded as an independent entity in 2005, Refinery29 was acquired by Vice Media Group in 2019. The brand aims to inspire, empower, and entertain its audience by reflecting and celebrating their diverse experiences and perspectives. Refinery29 is known for its visually compelling content, strong voice, and commitment to exploring issues relevant to modern women.
Serves as the central hub for Vice Media Group's global operations, including content creation, production, editorial oversight, technology development, and corporate functions for all its brands, including Refinery29.
The Vice Media HQ is a sprawling, modern facility featuring state-of-the-art production studios, open-plan workspaces, creative collaboration areas, and unique architectural elements. It was designed to foster creativity and innovation.
Known for a dynamic, fast-paced, and creative environment. The culture historically emphasized edginess and innovation, though recent years have seen efforts towards increased inclusivity and a more structured corporate environment following its acquisition and subsequent restructuring.
The headquarters is a significant media hub in New York City, symbolizing the company's influence in digital media and youth culture. It centralizes the operations of a diverse portfolio of media brands.
As part of Vice Media Group, Refinery29 benefits from a significant global footprint. Its content is distributed and localized across numerous countries and languages, primarily reaching young female audiences worldwide. Key functions supported globally include: multi-platform content creation and distribution (articles, videos, social media), international editorial teams, localized marketing and commercial partnerships, and audience development in various key markets across North America, Europe, APAC, and Latin America.
49 S 2nd St
Brooklyn
NY
USA
Address: New North Place, Shoreditch, London, EC2A 4JA, UK (Vice EMEA HQ)
Serves as the primary base for European operations, driving audience growth and brand presence across the UK and continental Europe for Refinery29's fashion, beauty, and lifestyle content.
Address: 589 Venice Blvd, Venice, CA 90291, USA (Vice Media LA Office)
Supports content related to entertainment, celebrity culture, and lifestyle trends originating from the West Coast, and facilitates partnerships within the entertainment industry.
Address: Köpenicker Str. 21, 10997 Berlin, Germany (Vice Media Germany Office)
Caters to the German-speaking market with tailored fashion, beauty, and lifestyle content, adapting Refinery29's global voice for local relevance.
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As of April 2025, Refinery29' leadership includes:
Refinery29 has been backed by several prominent investors over the years, including:
Vice Media Group has seen key leadership transitions and consolidation in the past 12 months, following its acquisition by a consortium of lenders in June 2023. The Co-CEOs, Bruce Dixon and Hozefa Lokhandwala, who were serving on an interim basis, continued in their roles under the new ownership. There have also been some executive departures as part of ongoing restructuring.
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Refinery29, as part of Vice Media Group, likely follows email formatting conventions common in large media organizations. The most probable formats involve combinations of first name, last name, and initials, primarily using the @vicemedia.com domain. Historical Refinery29-specific emails might have used @refinery29.com.
Common formats for Vice Media Group employees: [first].[last]@vicemedia.com or [first_initial][last]@vicemedia.com. Historically for Refinery29: [first].[last]@refinery29.com.
Format
jane.doe@vicemedia.com
Example
70%
Success rate
Adweek • April 2, 2024
Vice Media Group, including Refinery29, announced new strategic partnerships. Shutterstock Editorial will become the exclusive partner for archiving and licensing Vice's extensive image and video library. Additionally, some Vice content, including from Refinery29, will be distributed via G/O Media sites....more
CNN Business • February 23, 2024
Vice Media Group announced significant layoffs, affecting several hundred employees, and stated it will no longer publish content on its flagship website, Vice.com. The company plans to focus on its studio operations and partnerships with other media platforms. Refinery29 is expected to continue publishing on its own site....more
Reuters • June 29, 2023
Vice Media Group was acquired by a consortium of its former lenders, including Fortress Investment Group, Soros Fund Management, and Monroe Capital, for $350 million, following a Chapter 11 bankruptcy filing. The deal aimed to stabilize the company's financial footing....more
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