What Does Reevoo Do?

Total employees85
HeadquartersLondon
Founded2005

Reevoo was a company specializing in collecting and publishing verified customer reviews and ratings for products and services. Their platform aimed to help consumers make informed purchasing decisions and businesses build trust and credibility by showcasing authentic customer feedback. Reevoo offered solutions for review collection, management, and display, including Q&A features and rich snippets for SEO. In December 2018, Reevoo was acquired by Feefo, a global feedback and reviews platform. Reevoo's technology, expertise, and client base were integrated into Feefo's offerings, strengthening Feefo's position in the market.

Where Is Reevoo's Headquarters?

HQ Function

Served as the central hub for Reevoo's global operations, including technology development, product management, sales, marketing, and customer support for its review platform before its acquisition by Feefo.

Notable Features:

Located in The Leather Market, a distinctive historical site in London, offering a unique and characterful office environment rather than a standard corporate building.

Work Culture:

Reevoo fostered an agile, collaborative, and customer-centric work environment, typical of tech scale-ups of its time. It emphasized innovation in user-generated content and building trust through transparency.

HQ Significance:

The London HQ was pivotal for Reevoo's establishment and growth in the UK and European markets, positioning it as a key player in the customer reviews sector. It was the nerve center for its product innovation and international expansion efforts.

Values Reflected in HQ: The choice of a repurposed historic building potentially reflected an appreciation for authenticity and established presence, aligning with Reevoo's core business of providing genuine and verified customer reviews.

Location:

Prior to its acquisition by Feefo, Reevoo's platform enabled global brands to collect and display customer reviews in multiple languages across their international websites. This included managing review content, moderation, and analytics for diverse markets, primarily focused on Europe, with significant operations in the UK and Nordic countries. Their technology was designed to support businesses with a global customer base seeking authentic user-generated content.

Street Address:

The Leather Market, Weston Street, Bermondsey

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Reevoo Operate Around the World?

Stockholm, Sweden

Address: Vasagatan, Stockholm, Sweden (Historical)

To expand Reevoo's footprint in Northern Europe, serve clients in the Nordic countries, and adapt its review solutions to local market needs.

Buying Intent Signals for Reevoo

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Reevoo? Meet the Executive Team

As of April 2025, Reevoo' leadership includes:

Jonathan Callcut - CEO (at time of Feefo acquisition)
Richard Anson - Founder & Former CEO
Steve Hurn - Founder & Former CTO
Peter bystander - Former CCO (Chief Commercial Officer)

Who's Investing in Reevoo?

Reevoo has been backed by several prominent investors over the years, including:

MMC Ventures
Banexi Ventures Partners (Now part of Idinvest Partners/Eurazeo)
Eden Ventures (Now part of Hampleton Partners)
Scottish Equity Partners (SEP)
Talent Technologies Ltd.

What Leadership Changes Has Reevoo Seen Recently?

Hire0
Exits0

Reevoo was acquired by Feefo in December 2018 and no longer operates as an independent entity. Therefore, there have been no executive hires or exits specifically for Reevoo in the last 12 months. Any such changes would pertain to Feefo's leadership.

What Technology (Tech Stack) Is Used byReevoo?

Discover the tools Reevoo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Reevoo Email Formats and Examples

Historically, Reevoo likely used common corporate email formats. Common patterns for companies of its type and era included first name and last name combinations. Given its acquisition by Feefo, these specific Reevoo email formats are no longer active.

[first].[last]@reevoo.com or [first_initial][last]@reevoo.com (e.g., jane.doe@reevoo.com or jdoe@reevoo.com)

Format

example.user@reevoo.com (Illustrative example, domain is inactive)

Example

0%

Success rate

What's the Latest News About Reevoo?

Feefo BlogDecember 5, 2018

Reevoo news title: Feefo Acquires Reevoo

Feefo announced its acquisition of Reevoo, a strategic move to combine two leading players in the customer reviews and insights market. The acquisition aimed to enhance Feefo's enterprise capabilities and expand its global reach by integrating Reevoo's technology and client portfolio....more

Retail Technology Innovation HubJune 20, 2017

Reevoo news title: Reevoo launches Conversations solution for brands and retailers

Reevoo introduced 'Conversations,' a new platform feature allowing consumers to ask questions directly on product pages. These questions could be answered by verified product owners or the brand itself, aiming to increase customer engagement and provide valuable pre-purchase information....more

Scottish Equity Partners (SEP)October 10, 2016

Reevoo news title: SEP leads £6.5 million funding round in Reevoo

Reevoo secured £6.5 million in a growth funding round led by Scottish Equity Partners (SEP), with participation from existing investors MMC Ventures and Eden Ventures. The investment was intended to fuel product development, particularly in customer engagement tools, and support international expansion....more

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