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Reevoo was a company specializing in collecting and publishing verified customer reviews and ratings for products and services. Their platform aimed to help consumers make informed purchasing decisions and businesses build trust and credibility by showcasing authentic customer feedback. Reevoo offered solutions for review collection, management, and display, including Q&A features and rich snippets for SEO. In December 2018, Reevoo was acquired by Feefo, a global feedback and reviews platform. Reevoo's technology, expertise, and client base were integrated into Feefo's offerings, strengthening Feefo's position in the market.
Served as the central hub for Reevoo's global operations, including technology development, product management, sales, marketing, and customer support for its review platform before its acquisition by Feefo.
Located in The Leather Market, a distinctive historical site in London, offering a unique and characterful office environment rather than a standard corporate building.
Reevoo fostered an agile, collaborative, and customer-centric work environment, typical of tech scale-ups of its time. It emphasized innovation in user-generated content and building trust through transparency.
The London HQ was pivotal for Reevoo's establishment and growth in the UK and European markets, positioning it as a key player in the customer reviews sector. It was the nerve center for its product innovation and international expansion efforts.
Prior to its acquisition by Feefo, Reevoo's platform enabled global brands to collect and display customer reviews in multiple languages across their international websites. This included managing review content, moderation, and analytics for diverse markets, primarily focused on Europe, with significant operations in the UK and Nordic countries. Their technology was designed to support businesses with a global customer base seeking authentic user-generated content.
The Leather Market, Weston Street, Bermondsey
London
England
United Kingdom
Address: Vasagatan, Stockholm, Sweden (Historical)
To expand Reevoo's footprint in Northern Europe, serve clients in the Nordic countries, and adapt its review solutions to local market needs.
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As of April 2025, Reevoo' leadership includes:
Reevoo has been backed by several prominent investors over the years, including:
Reevoo was acquired by Feefo in December 2018 and no longer operates as an independent entity. Therefore, there have been no executive hires or exits specifically for Reevoo in the last 12 months. Any such changes would pertain to Feefo's leadership.
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Historically, Reevoo likely used common corporate email formats. Common patterns for companies of its type and era included first name and last name combinations. Given its acquisition by Feefo, these specific Reevoo email formats are no longer active.
[first].[last]@reevoo.com or [first_initial][last]@reevoo.com (e.g., jane.doe@reevoo.com or jdoe@reevoo.com)
Format
example.user@reevoo.com (Illustrative example, domain is inactive)
Example
0%
Success rate
Feefo Blog • December 5, 2018
Feefo announced its acquisition of Reevoo, a strategic move to combine two leading players in the customer reviews and insights market. The acquisition aimed to enhance Feefo's enterprise capabilities and expand its global reach by integrating Reevoo's technology and client portfolio....more
Retail Technology Innovation Hub • June 20, 2017
Reevoo introduced 'Conversations,' a new platform feature allowing consumers to ask questions directly on product pages. These questions could be answered by verified product owners or the brand itself, aiming to increase customer engagement and provide valuable pre-purchase information....more
Scottish Equity Partners (SEP) • October 10, 2016
Reevoo secured £6.5 million in a growth funding round led by Scottish Equity Partners (SEP), with participation from existing investors MMC Ventures and Eden Ventures. The investment was intended to fuel product development, particularly in customer engagement tools, and support international expansion....more
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