What Does ReelCrafter Do?

Total employees5
HeadquartersAustin
Founded2017

ReelCrafter is a specialized online platform designed for creative professionals to build, customize, share, and track impressive demo reels, showreels, and portfolios. It caters to musicians, composers, sound designers, voice actors, producers, and other audio/video artists, enabling them to present their work professionally to clients, collaborators, and employers. The platform emphasizes high-quality playback, detailed analytics on reel engagement, and secure sharing options, making it easier for creatives to get noticed and land opportunities.

Where Is ReelCrafter's Headquarters?

HQ Function

Serves as the primary hub for company leadership, strategic planning, product development, and core business operations.

Notable Features:

As a digitally-focused company, the emphasis is on robust online infrastructure and a flexible work environment rather than extensive physical facilities.

Work Culture:

ReelCrafter's work culture is likely collaborative, agile, and innovative, with a strong focus on user needs and product excellence. It probably fosters a remote-friendly environment that encourages autonomy and creativity among its team members.

HQ Significance:

Austin, Texas, is a vibrant technology and creative hub, providing a conducive environment for a company like ReelCrafter to innovate and connect with industry trends and talent.

Values Reflected in HQ: The operational setup likely reflects values such as innovation, user-centricity, quality, efficiency, and adaptability in empowering creative professionals.

Location:

As a Software as a Service (SaaS) platform, ReelCrafter is accessible to creative professionals worldwide. Its services are delivered online, allowing users from any country to create, share, and manage their demo reels and portfolios. Customer support and community engagement are also managed globally through digital channels, serving a diverse international user base.

Street Address:

Specific street address not publicly disclosed.

City:

Austin

State/Province:

Texas

Country:

USA

Where Else Does ReelCrafter Operate Around the World?

No additional office locations available.

Buying Intent Signals for ReelCrafter

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading ReelCrafter? Meet the Executive Team

As of April 2025, ReelCrafter' leadership includes:

Sam Hulick - Co-founder & CEO
Elia Cmiral - Co-founder

Who's Investing in ReelCrafter?

ReelCrafter has been backed by several prominent investors over the years, including:

Bootstrapped / Self-Funded

What Leadership Changes Has ReelCrafter Seen Recently?

Hire0
Exits0

No major public announcements of executive new hires or exits have been identified for ReelCrafter in the last 12 months. As a small, founder-led company, such changes are less frequent or not typically publicized extensively.

What Technology (Tech Stack) Is Used byReelCrafter?

Discover the tools ReelCrafter uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ReelCrafter Email Formats and Examples

ReelCrafter likely uses common email formats for their business communications. For a company of its size and type, direct email formats such as [first]@[companydomain.com] are common for key personnel and support channels.

[first]@reelcrafter.com

Format

sam@reelcrafter.com

Example

75%

Success rate

What's the Latest News About ReelCrafter?

Music Connection • October 30, 2023

ReelCrafter: The Ultimate Tool for Creating Professional Audio & Video Reels

Music Connection featured ReelCrafter as a top-tier solution for artists needing to create and share high-quality demo reels. The article highlights its user-friendly interface, customization options, and advanced features for presenting audio and video work effectively to industry contacts....more

ReelCrafter Blog • August 3, 2023

ReelCrafter Announces Video Reels for All Users, Expanding Creative Portfolio Capabilities

ReelCrafter announced a significant platform update, making video reel creation accessible to all its users. This enhancement allows a broader range of creative professionals, including videographers and animators, to leverage ReelCrafter's powerful portfolio tools to showcase their work....more

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