REEF
REEF's Overview
REEF Technology is an American technology company that transforms underutilized urban spaces, such as parking lots and garages, into neighborhood hubs that connect people to on-demand goods, services, and experiences. They build and operate a distributed network of 'proximity-as-a-service' locations, enabling businesses in sectors like last-mile delivery, ghost kitchens, grocery, retail, and healthcare to reach customers more efficiently. REEF aims to make cities more sustainable and convenient by bringing essential services closer to communities.
Where is REEF's Headquarters?
HQ Function
The Miami headquarters serves as the central command for REEF's global operations, strategy development, technology innovation, and corporate functions including finance, legal, marketing, and human resources.
Notable Features:
The headquarters is situated in a prominent business district, likely featuring modern office amenities designed to foster collaboration and innovation, reflecting its role in a fast-paced technology and logistics environment.
Work Culture:
The work culture at REEF's HQ is characterized by a fast-paced, entrepreneurial spirit, emphasizing innovation, adaptability, and a data-driven approach to solving urban challenges. It encourages collaboration and a proactive mindset.
HQ Significance:
Miami's strategic location, access to talent, and vibrant tech ecosystem make it an ideal base for REEF's ambitious mission to redefine urban infrastructure and last-mile logistics globally.
Values Reflected in HQ: The headquarters likely embodies REEF's core values of innovation, community focus, sustainability (by repurposing existing infrastructure), and efficiency in its design and operational ethos.
Location:
REEF Technology primarily operates across North America (United States and Canada) and has a significant presence in Europe (notably the UK). Their global functions support the deployment and management of neighborhood kitchens (ghost kitchens), last-mile delivery and logistics, proximity retail, and parking modernization. They strategically select urban areas with high density and demand for on-demand services.
Street Address:
601 Brickell Key Dr
City:
Miami
State/Province:
FL
Country:
USA
REEF's Global Presence
London, UK
Address: Various operational hubs and regional coordination offices across London. Specific office address may vary based on function.
To expand REEF's service offerings in the UK and Europe, adapting its model to local market demands and regulatory environments, and serving as a key node in its international logistics network.
Toronto, ON, Canada
Address: Multiple operational sites and potentially a regional office supporting Canadian operations throughout Toronto and other major Canadian cities.
To establish and grow REEF's innovative urban solutions across Canada, fostering local business partnerships and adapting services to the unique characteristics of Canadian cities.
Austin, TX, USA
Address: Operational hubs and likely a regional support office within Austin, a key tech and growth city.
To capture market share in a dynamic tech-forward city, test new service models, and contribute to REEF's overall network density in North America.
Buying Intent Signals for REEF
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Executive Team of REEF
As of April 2025, REEF' leadership includes:
Investors of REEF
REEF has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
REEF Technology has undergone significant leadership changes in the past 12-18 months, reflecting strategic shifts and restructuring efforts within the company. Key changes include CEO transitions and new CFO appointments.
Departures
New Appointments:
Technology (Tech Stack) used by REEF
Discover the tools REEF uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
REEF Email Formats and Examples
REEF Technology commonly uses the [first].[last]@reeftechnology.com email format. Variations such as [first_initial][last]@reeftechnology.com might also be in use, though less frequently.
first.last@reeftechnology.com
Format
jane.doe@reeftechnology.com
Example
90%
Success rate
News and media
PYMNTS.com • February 1, 2024
REEF Technology Names Michael Fader CFO
REEF Technology appointed Michael Fader as its new chief financial officer (CFO). Fader previously served as CFO at Latch and brings experience from various finance leadership roles....more
Restaurant Dive • October 5, 2023
Reef CEO Ramez Toubassy steps down
Ramez Toubassy resigned as CEO of Reef Technology. George Stoeckert, a managing director at Oaktree Capital, one of Reef's investors, was appointed interim CEO. This move came amid ongoing restructuring at the company....more
South Florida Business Journal • January 24, 2024
Reef Technology reportedly lays off more workers
Miami-based Reef Technology, known for its ghost kitchens in parking lots, reportedly conducted another round of layoffs as it continues to pivot its business model and restructure operations....more
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