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REEDS Jewelers's Overview

Total employees529
HeadquartersWilmington
Founded1946

Reeds Jewelers is a prominent American fine jewelry retailer, founded in 1946 by Bill and Roberta Zimmer. Family-owned and operated for generations, Reeds offers a wide selection of diamonds, engagement rings, watches, and fine jewelry from renowned brands and their own collections. They are known for their commitment to quality, customer service, and value, operating numerous retail stores across the United States and a significant online presence.

Where is REEDS Jewelers's Headquarters?

HQ Function

The headquarters manages corporate operations, merchandising, marketing, e-commerce, finance, IT, human resources, and distribution logistics for all Reeds Jewelers stores and online activities.

Notable Features:

Modern office and distribution facility designed to support a large retail network and e-commerce operations. It likely includes secure vaults and specialized areas for jewelry handling and inventory management.

Work Culture:

As a family-owned business, the HQ culture likely fosters a sense of community, loyalty, and dedication to the brand's heritage, combined with the professionalism required for a large retail operation. Emphasis is typically on customer satisfaction, product excellence, ethical practices, and collaborative teamwork.

HQ Significance:

Serves as the central nervous system for all Reeds Jewelers' operations, including strategic planning, brand management, product sourcing, marketing campaigns, financial oversight, and the technological infrastructure supporting its nationwide stores and e-commerce platform.

Values Reflected in HQ: The headquarters likely reflects values of quality, integrity, customer focus, tradition mixed with innovation, and a commitment to the long-term vision and legacy of the family-owned business.

Location:

Reeds Jewelers primarily operates within the United States, with a strong network of retail stores across various states and a comprehensive e-commerce platform serving domestic customers. While they may offer international shipping for online orders to select countries, their physical presence and core operational focus (retail stores, distribution, marketing) are concentrated within the U.S. market.

Street Address:

11 Estell Lee Place

City:

Wilmington

State/Province:

North Carolina

Country:

USA

REEDS Jewelers's Global Presence

Raleigh, North Carolina, USA

Address: Crabtree Valley Mall, 4325 Glenwood Ave, Raleigh, NC 27612

Serves the Raleigh-Durham metropolitan area, catering to local clientele and visitors seeking fine jewelry and expert advice, contributing significantly to regional sales and brand visibility.

Orlando, Florida, USA

Address: The Mall at Millenia, 4200 Conroy Rd, Orlando, FL 32839

Targets the affluent Orlando market and its substantial tourist base, enhancing brand visibility and sales in a key Florida retail hub known for luxury shopping.

Various Cities, USA

Address: Primarily located in major shopping malls and lifestyle centers across multiple states.

To provide accessible fine jewelry shopping experiences, build local customer relationships, and contribute to Reeds Jewelers' overall market share and brand presence in key retail regions across the United States.

Buying Intent Signals for REEDS Jewelers

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of REEDS Jewelers

As of April 2025, REEDS Jewelers' leadership includes:

Alan M. Zimmer - Chairman and CEO
Genna Zimmer - President
Mitch Cahn - Chief Financial Officer
Brett Zimmer - Vice President of Operations
Judy Zimmer - Vice President Merchandising

Investors of REEDS Jewelers

REEDS Jewelers has been backed by several prominent investors over the years, including:

Zimmer Family (Privately Held)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a privately held, family-owned company, Reeds Jewelers does not frequently publicize executive team changes through widespread public announcements. Based on available public information, no major executive hires or departures have been widely reported in mainstream business news in the last 12 months.

Technology (Tech Stack) used by REEDS Jewelers

Discover the tools REEDS Jewelers uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

REEDS Jewelers Email Formats and Examples

Reeds Jewelers likely utilizes common corporate email formats for its employees. While specific internal patterns can vary, frequently observed structures include the first initial followed by the last name, or the first name separated by a dot from the last name, both appended with '@reeds.com'.

[first_initial][last]@reeds.com or [first].[last]@reeds.com

Format

jdoe@reeds.com or jane.doe@reeds.com

Example

75%

Success rate

News and media

The Brunswick NewsMarch 21, 2024

Reeds Jewelers to open new Glynn Isles Market location

Reeds Jewelers is set to open a new store in the Glynn Isles Market shopping center in Brunswick, Georgia. This expansion signifies the company's continued growth and commitment to bringing its fine jewelry offerings to new communities in the Southeast....more

PR NewswireNovember 9, 2023

Reeds Jewelers Celebrates Grand Opening at Birkdale Village

Reeds Jewelers announced the grand opening of its newest store in Birkdale Village, Huntersville, NC. The new location features an expanded showroom, a modern design, and offers a wide selection of fine jewelry and luxury watches, enhancing the shopping experience for customers in the Lake Norman area....more

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