Reeds Jewelers is a prominent American fine jewelry retailer, founded in 1946 by Bill and Roberta Zimmer. Family-owned and operated for generations, Reeds offers a wide selection of diamonds, engagement rings, watches, and fine jewelry from renowned brands and their own collections. They are known for their commitment to quality, customer service, and value, operating numerous retail stores across the United States and a significant online presence.
The headquarters manages corporate operations, merchandising, marketing, e-commerce, finance, IT, human resources, and distribution logistics for all Reeds Jewelers stores and online activities.
Modern office and distribution facility designed to support a large retail network and e-commerce operations. It likely includes secure vaults and specialized areas for jewelry handling and inventory management.
As a family-owned business, the HQ culture likely fosters a sense of community, loyalty, and dedication to the brand's heritage, combined with the professionalism required for a large retail operation. Emphasis is typically on customer satisfaction, product excellence, ethical practices, and collaborative teamwork.
Serves as the central nervous system for all Reeds Jewelers' operations, including strategic planning, brand management, product sourcing, marketing campaigns, financial oversight, and the technological infrastructure supporting its nationwide stores and e-commerce platform.
Reeds Jewelers primarily operates within the United States, with a strong network of retail stores across various states and a comprehensive e-commerce platform serving domestic customers. While they may offer international shipping for online orders to select countries, their physical presence and core operational focus (retail stores, distribution, marketing) are concentrated within the U.S. market.
11 Estell Lee Place
Wilmington
North Carolina
USA
Address: Crabtree Valley Mall, 4325 Glenwood Ave, Raleigh, NC 27612
Serves the Raleigh-Durham metropolitan area, catering to local clientele and visitors seeking fine jewelry and expert advice, contributing significantly to regional sales and brand visibility.
Address: The Mall at Millenia, 4200 Conroy Rd, Orlando, FL 32839
Targets the affluent Orlando market and its substantial tourist base, enhancing brand visibility and sales in a key Florida retail hub known for luxury shopping.
Address: Primarily located in major shopping malls and lifestyle centers across multiple states.
To provide accessible fine jewelry shopping experiences, build local customer relationships, and contribute to Reeds Jewelers' overall market share and brand presence in key retail regions across the United States.
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As of April 2025, REEDS Jewelers' leadership includes:
REEDS Jewelers has been backed by several prominent investors over the years, including:
As a privately held, family-owned company, Reeds Jewelers does not frequently publicize executive team changes through widespread public announcements. Based on available public information, no major executive hires or departures have been widely reported in mainstream business news in the last 12 months.
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Reeds Jewelers likely utilizes common corporate email formats for its employees. While specific internal patterns can vary, frequently observed structures include the first initial followed by the last name, or the first name separated by a dot from the last name, both appended with '@reeds.com'.
[first_initial][last]@reeds.com or [first].[last]@reeds.com
Format
jdoe@reeds.com or jane.doe@reeds.com
Example
75%
Success rate
The Brunswick News • March 21, 2024
Reeds Jewelers is set to open a new store in the Glynn Isles Market shopping center in Brunswick, Georgia. This expansion signifies the company's continued growth and commitment to bringing its fine jewelry offerings to new communities in the Southeast....more
PR Newswire • November 9, 2023
Reeds Jewelers announced the grand opening of its newest store in Birkdale Village, Huntersville, NC. The new location features an expanded showroom, a modern design, and offers a wide selection of fine jewelry and luxury watches, enhancing the shopping experience for customers in the Lake Norman area....more
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