Reebok
Reebok's Overview
Reebok is an American-inspired global brand with a deep heritage in fitness and sport. It designs, markets, and distributes athletic and lifestyle footwear, apparel, and accessories. Originally founded in Bolton, England, Reebok has a storied history of innovation in athletic performance, particularly in running, training, and basketball. Since 2022, Reebok has been owned by Authentic Brands Group (ABG), focusing on its authentic brand voice, product innovation, and connecting with consumers who live an active lifestyle.
Where is Reebok's Headquarters?
HQ Function
The Boston headquarters serves as the global hub for Reebok's operations, including brand management, product design and innovation, marketing strategy, and corporate functions.
Notable Features:
The modern HQ includes a state-of-the-art two-story gym (Reebok Fitness & Performance Center), a design lab (Creation Center), a public retail store, archive displays, and collaborative workspaces designed to foster creativity and embody the brand's fitness ethos.
Work Culture:
Reebok's work culture promotes fitness, innovation, and collaboration. Employees are encouraged to engage with the brand's active lifestyle, with access to top-tier fitness facilities and programs. The environment is dynamic, fostering creativity and a passion for sport and style.
HQ Significance:
The relocation to Boston's Seaport in 2017 marked a strategic move to a vibrant urban center, aiming to attract top talent and position Reebok at the forefront of design and innovation. It symbolizes the brand's commitment to its fitness roots and future growth under new ownership.
Values Reflected in HQ: The headquarters' design, amenities, and location reflect Reebok's core values: fitness, performance, innovation, community, and heritage.
Location:
Reebok operates as a global brand under Authentic Brands Group (ABG), leveraging a worldwide network of licensing partners, distributors, and direct-to-consumer channels. Key functions supported globally include centralized brand strategy and product design (led from Boston), while marketing, sales, and distribution are executed through regional hubs and local partners across North America, South America, Europe, Asia-Pacific, and other territories. Reebok products are available in over 170 countries.
Street Address:
25 Drydock Avenue
City:
Boston
State/Province:
MA
Country:
USA
Reebok's Global Presence
Amsterdam, Netherlands
Address: Spaces Amstel, Mr.Treublaan 7, 1097 DP Amsterdam (Authentic Brands Group EMEA HQ)
To support and drive Reebok's brand growth, market penetration, and licensee/partner relationships across the diverse EMEA markets, ensuring global strategies are adapted effectively to local consumer preferences.
Hong Kong, SAR
Address: Specific address varies by partner; ABG has regional presence for APAC operations.
To expand Reebok's footprint in key APAC markets, manage relationships with regional distributors and licensees, and tailor brand initiatives to resonate with Asian consumers.
Buying Intent Signals for Reebok
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Reebok
As of April 2025, Reebok' leadership includes:
Investors of Reebok
Reebok has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Reebok, under new ownership by Authentic Brands Group (ABG), has focused on strategic leadership appointments to revitalize the brand, particularly in key segments like basketball, and to strengthen its international operations and product teams. Notable additions include sports legends and experienced industry executives to drive the next phase of growth.
New Appointments:
Technology (Tech Stack) used by Reebok
Discover the tools Reebok uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Reebok Email Formats and Examples
Reebok's corporate email communication typically utilizes standard professional formats. The most common structure observed is combining the employee's first name and last name, or first initial and last name, with the reebok.com domain.
firstname.lastname@reebok.com (e.g., jane.doe@reebok.com) or firstinitiallastname@reebok.com (e.g., jdoe@reebok.com)
Format
example.person@reebok.com
Example
80%
Success rate
News and media
ABG Newsroom • October 26, 2023
Reebok Names Shaquille O’Neal President of Basketball, Allen Iverson Vice President
Reebok announced the appointments of basketball legends Shaquille O’Neal as President and Allen Iverson as Vice President of Reebok Basketball. They will drive strategy, player recruitment, and product innovation to re-establish Reebok's dominance in the sport....more
Footwear News • February 1, 2024
Reebok and Wolverine Worldwide Ink New Licensing Deal for U.S. and Canadian Footwear Market
Reebok and Wolverine Worldwide have entered into a new licensing agreement, granting Wolverine the rights to exclusively design, manufacture, market, and distribute Reebok footwear in the U.S. and Canada, building on a previous partnership for work and duty footwear....more
ABG Newsroom • May 2, 2023
Reebok Appoints New Leaders to Product Team to Drive Innovation and Design
Reebok announced key appointments to its product leadership team, naming Portia Blunt as Vice President, Global Apparel, and Nicole Adriance as Vice President, Global Footwear Product, to foster design excellence and product innovation....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including Reebok, are just a search away.