What Does RedShelf Do?

Total employees92
HeadquartersChicago
Founded2012

RedShelf is an innovative educational technology company dedicated to making learning materials more accessible and affordable. They provide a comprehensive digital content platform offering eTextbooks, courseware, and academic software from a vast network of publishers. Students benefit from lower costs and features like offline access and study tools, while institutions and bookstores can easily integrate RedShelf's solutions to streamline content delivery and improve student outcomes. RedShelf aims to enhance the learning experience by transitioning traditional educational materials into the digital age, simplifying access and improving affordability for millions of users.

Where Is RedShelf's Headquarters?

HQ Function

Serves as the central hub for RedShelf's core operations, including executive leadership, product development, software engineering, publisher relations, sales and marketing strategy, and corporate functions.

Notable Features:

While specific interior architectural highlights are proprietary, RedShelf's office at 500 N Dearborn is situated in a modern commercial building in Chicago's vibrant River North gallery district, known for its mix of businesses, restaurants, and accessibility. The office likely features contemporary design fostering collaboration, typical of tech companies.

Work Culture:

RedShelf fosters a collaborative, innovative, and mission-driven work environment. Employees often highlight the fast-paced nature of the EdTech industry, a focus on improving education, and opportunities for professional growth and making a tangible impact.

HQ Significance:

Chicago's strong tech ecosystem, diverse talent pool, and central U.S. location make it an ideal base for an EdTech company like RedShelf, facilitating partnerships, talent acquisition, and accessibility to educational institutions nationwide.

Values Reflected in HQ: The headquarters' location in a dynamic urban center and its modern workspace likely reflect RedShelf's values of innovation, collaboration, accessibility, and forward-thinking in the education sector.

Location:

Although RedShelf is headquartered in the United States, its digital platform and services have a global reach. Students and educational institutions worldwide can access its vast catalog of eTextbooks and digital course materials. RedShelf collaborates with international publishers and content distributors, enabling the delivery of educational resources to users in numerous countries, supporting global learning initiatives and international student populations.

Street Address:

500 N Dearborn St

City:

Chicago

State/Province:

Illinois

Country:

USA

Where Else Does RedShelf Operate Around the World?

Distributed/Remote, USA & International

Address: N/A

This distributed model allows RedShelf to attract top talent from a broader geographical area, enhance operational flexibility, and provide responsive support to its diverse user base across different time zones.

Buying Intent Signals for RedShelf

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading RedShelf? Meet the Executive Team

As of April 2025, RedShelf' leadership includes:

Greg Fenton - Co-Founder & Chief Executive Officer
Tom Scotty - Co-Founder & Chief Operating Officer
Tim Haitaian - Co-Founder & Chief Technology Officer
Steve Valenta - Chief Financial Officer
Lisa Hirsh - Chief People Officer
Karen Robinson - Chief Revenue Officer

Who's Investing in RedShelf?

RedShelf has been backed by several prominent investors over the years, including:

PSG (Providence Strategic Growth)
Concentric Equity Partners
National Association of College Stores (NACS)
Context Ventures
Prologue Ventures
Squarepoint Capital

What Leadership Changes Has RedShelf Seen Recently?

Hire3
Exits0

Over the past 12-18 months, RedShelf has strategically expanded its leadership team with key appointments, particularly in revenue and marketing, to fuel its growth trajectory in the educational technology landscape. No major executive departures have been publicly announced during this period.

New Appointments:

Karen Robinson, Karen Robinson appointed as new Chief Revenue Officer to drive revenue growth and sales strategy.
Mike Lazzaro, Mike Lazzaro appointed as VP Sales for Higher Education to lead sales efforts in this key sector.
Liz Varsity, Liz Varsity appointed as new VP of Marketing to oversee brand and marketing initiatives.
Sara Danusiar, Sara Danusiar transitioned from VP to SVP, Publisher & Partner Relations, taking on expanded responsibilities in partner engagement.

What Technology (Tech Stack) Is Used byRedShelf?

Discover the tools RedShelf uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

RedShelf Email Formats and Examples

RedShelf primarily uses the [first_name].[last_name]@[company_domain] email format (e.g., jane.doe@redshelf.com). Other formats like [first_initial][last_name]@redshelf.com might exist but are less common.

[first].[last]@redshelf.com

Format

jane.doe@redshelf.com

Example

90%

Success rate

What's the Latest News About RedShelf?

PR Newswire • October 18, 2023

RedShelf's Follett ACCESS Attains VeriOnce Vetted Status for Inclusive Access Data Security and Privacy

RedShelf announced that its Follett ACCESS platform achieved VeriOnce Vetted status, signifying compliance with rigorous data security and privacy standards for inclusive access programs in higher education, reinforcing its commitment to student data protection....more

citybiz • October 3, 2023

RedShelf Appoints Karen Robinson as Chief Revenue Officer

RedShelf announced the appointment of Karen Robinson as its new Chief Revenue Officer. Robinson brings extensive experience in sales and revenue leadership to RedShelf, aiming to drive the company's growth and expansion in the educational technology market....more

Business Wire • May 9, 2023

RedShelf and VitalSource Announce Reciprocal Agreement to Expand Access to Digital Learning Materials

RedShelf and VitalSource revealed a new reciprocal wholesale distribution agreement. This collaboration will broaden the availability of digital learning materials for students and independent campus stores, offering more choices and simplified access to course materials through both platforms....more

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