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Red Points is a technology company specializing in online brand protection and intellectual property rights enforcement. They leverage artificial intelligence and machine learning to scan the internet—including e-commerce marketplaces, social media platforms, websites, and app stores—to detect and automate the removal of counterfeits, piracy, impersonation, and other forms of digital brand abuse. Their solutions help businesses across various industries safeguard their online revenue, brand reputation, and customer trust by combating illicit activities that infringe on their IP rights.
The Barcelona headquarters serves as the central nexus for Red Points' global operations, including product development, engineering, sales leadership, marketing strategy, and core administrative functions.
Located in a modern office building in Barcelona's @22 innovation district, the office likely features contemporary design, open-plan collaborative spaces, and advanced tech infrastructure to support its global team.
Red Points fosters a dynamic, fast-paced, and multicultural work environment. The culture emphasizes innovation, collaboration, problem-solving, and a strong commitment to helping clients protect their brands. Employees often highlight the international team and growth opportunities.
The Barcelona headquarters is significant due to its location in a thriving tech ecosystem, providing access to a rich talent pool and facilitating connections within the European and global tech community. It underpins their capacity for innovation and global service delivery.
Red Points maintains a robust global presence with strategically located offices in Europe (Barcelona), North America (New York, Pleasant Grove), and Asia (Beijing). This international footprint enables them to provide 24/7 brand protection services worldwide. Their AI-driven technology actively monitors and addresses IP infringements across global online marketplaces, social media platforms, websites, and app stores, supporting clients in diverse languages and jurisdictions. Key global functions include sales, customer success, multilingual support, threat intelligence analysis, and automated enforcement actions.
Avinguda Diagonal, 177, Planta 10
Barcelona
Catalonia
Spain
Address: 135 W 41st St, New York, NY 10036, USA
To strengthen Red Points' presence in North America, provide localized support to a significant client base, and capitalize on the extensive e-commerce and brand activity in the region.
Address: Yinke Building Block B, Room 1001, Haidian District, Beijing, China
To offer specialized brand protection services tailored to the Asian market, manage relationships with regional clients, and expand Red Points' operational footprint in APAC.
Address: 2100 W Pleasant Grove Blvd, Suite 300, Pleasant Grove, UT 84062, USA
To augment US operational capabilities, tap into a diverse talent market outside traditional coastal tech hubs, and potentially provide cost-effective scaling for certain functions.
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As of April 2025, Red Points' leadership includes:
Red Points has been backed by several prominent investors over the years, including:
Based on publicly available information and company announcements, Red Points' core C-suite executive team has demonstrated stability over the last 12 months. No major new hires or departures at the highest executive levels (CEO, CFO, CTO, CRO) have been widely publicized. Leadership continuity appears to be a feature, with the existing team focused on driving growth and innovation. Any changes would likely be at the VP or Director level, which are not always broadly announced.
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Red Points commonly uses the `first.last@redpoints.com` email format for its employees. This is a prevalent pattern in many technology companies and is useful for professional outreach.
first.last@redpoints.com
Format
jane.doe@redpoints.com
Example
90%
Success rate
Red Points Blog • March 7, 2024
Red Points announced its inclusion in the 2024 Best Workplaces™ in Spain list, compiled by Great Place To Work®. This recognition highlights the company's commitment to fostering an exceptional work environment and positive company culture....more
Red Points Blog • October 5, 2023
Red Points detailed how it is incorporating generative AI into its technology stack to further advance its brand protection solutions, aiming to more effectively combat sophisticated online threats and AI-generated fakes....more
Red Points Blog • April 25, 2023
Red Points announced its membership with the Anti-Counterfeiting Group (ACG), a prominent UK-based trade association. This collaboration aims to strengthen efforts against product counterfeiting and enhance industry-wide cooperation....more
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