What Does Red Points Do?

Total employees324
HeadquartersBarcelona
Founded2011

Red Points is a technology company specializing in online brand protection and intellectual property rights enforcement. They leverage artificial intelligence and machine learning to scan the internet—including e-commerce marketplaces, social media platforms, websites, and app stores—to detect and automate the removal of counterfeits, piracy, impersonation, and other forms of digital brand abuse. Their solutions help businesses across various industries safeguard their online revenue, brand reputation, and customer trust by combating illicit activities that infringe on their IP rights.

Where Is Red Points's Headquarters?

HQ Function

The Barcelona headquarters serves as the central nexus for Red Points' global operations, including product development, engineering, sales leadership, marketing strategy, and core administrative functions.

Notable Features:

Located in a modern office building in Barcelona's @22 innovation district, the office likely features contemporary design, open-plan collaborative spaces, and advanced tech infrastructure to support its global team.

Work Culture:

Red Points fosters a dynamic, fast-paced, and multicultural work environment. The culture emphasizes innovation, collaboration, problem-solving, and a strong commitment to helping clients protect their brands. Employees often highlight the international team and growth opportunities.

HQ Significance:

The Barcelona headquarters is significant due to its location in a thriving tech ecosystem, providing access to a rich talent pool and facilitating connections within the European and global tech community. It underpins their capacity for innovation and global service delivery.

Values Reflected in HQ: The headquarters' design and operations likely reflect Red Points' core values of innovation, customer obsession, technological excellence, global mindset, and teamwork.

Location:

Red Points maintains a robust global presence with strategically located offices in Europe (Barcelona), North America (New York, Pleasant Grove), and Asia (Beijing). This international footprint enables them to provide 24/7 brand protection services worldwide. Their AI-driven technology actively monitors and addresses IP infringements across global online marketplaces, social media platforms, websites, and app stores, supporting clients in diverse languages and jurisdictions. Key global functions include sales, customer success, multilingual support, threat intelligence analysis, and automated enforcement actions.

Street Address:

Avinguda Diagonal, 177, Planta 10

City:

Barcelona

State/Province:

Catalonia

Country:

Spain

Where Else Does Red Points Operate Around the World?

New York, NY, USA

Address: 135 W 41st St, New York, NY 10036, USA

To strengthen Red Points' presence in North America, provide localized support to a significant client base, and capitalize on the extensive e-commerce and brand activity in the region.

Beijing, China

Address: Yinke Building Block B, Room 1001, Haidian District, Beijing, China

To offer specialized brand protection services tailored to the Asian market, manage relationships with regional clients, and expand Red Points' operational footprint in APAC.

Pleasant Grove, UT, USA

Address: 2100 W Pleasant Grove Blvd, Suite 300, Pleasant Grove, UT 84062, USA

To augment US operational capabilities, tap into a diverse talent market outside traditional coastal tech hubs, and potentially provide cost-effective scaling for certain functions.

Buying Intent Signals for Red Points

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
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Corporate Finance
*Example signal, not calculated in real time

Who's Leading Red Points? Meet the Executive Team

As of April 2025, Red Points' leadership includes:

Laura Urquizu - CEO & President
Sergi Garcia - CTO
David Casellas - CFO
Daniel Shapiro - Chief Revenue Officer
Danae Vara - VP of Marketing
Mireia Masip - VP of People
Joan Marc Garcia - VP of Customer Success
Graham Liciaga - VP of Product

Who's Investing in Red Points?

Red Points has been backed by several prominent investors over the years, including:

Summit Partners
Northzone
Mangrove Capital Partners
Eight Roads Ventures
Banc Sabadell (BStartup)

What Leadership Changes Has Red Points Seen Recently?

Hire0
Exits0

Based on publicly available information and company announcements, Red Points' core C-suite executive team has demonstrated stability over the last 12 months. No major new hires or departures at the highest executive levels (CEO, CFO, CTO, CRO) have been widely publicized. Leadership continuity appears to be a feature, with the existing team focused on driving growth and innovation. Any changes would likely be at the VP or Director level, which are not always broadly announced.

What Technology (Tech Stack) Is Used byRed Points?

Discover the tools Red Points uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Red Points Email Formats and Examples

Red Points commonly uses the `first.last@redpoints.com` email format for its employees. This is a prevalent pattern in many technology companies and is useful for professional outreach.

first.last@redpoints.com

Format

jane.doe@redpoints.com

Example

90%

Success rate

What's the Latest News About Red Points?

Red Points Blog • March 7, 2024

Red Points Recognized in the 2024 Best Workplaces™ in Spain List

Red Points announced its inclusion in the 2024 Best Workplaces™ in Spain list, compiled by Great Place To Work®. This recognition highlights the company's commitment to fostering an exceptional work environment and positive company culture....more

Red Points Blog • October 5, 2023

Red Points Leverages Generative AI to Enhance Brand Protection Capabilities

Red Points detailed how it is incorporating generative AI into its technology stack to further advance its brand protection solutions, aiming to more effectively combat sophisticated online threats and AI-generated fakes....more

Red Points Blog • April 25, 2023

Red Points Joins the Anti-Counterfeiting Group (ACG) to Bolster Brand Protection Efforts

Red Points announced its membership with the Anti-Counterfeiting Group (ACG), a prominent UK-based trade association. This collaboration aims to strengthen efforts against product counterfeiting and enhance industry-wide cooperation....more

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