What Does RedMax Do?

Total employees13500
HeadquartersCharlotte
Founded1910

RedMax is a globally recognized brand renowned for its commercial-grade outdoor power equipment, catering primarily to landscaping professionals and demanding users. Specializing in powerful and durable 2-stroke engine technology, RedMax offers a comprehensive product line including trimmers, brushcutters, handheld and backpack blowers, chainsaws, hedge trimmers, and edgers. The brand emphasizes reliability, performance, and ergonomic design to withstand rigorous daily use. RedMax became part of the Husqvarna Group in 2007 following Husqvarna's acquisition of Komatsu Zenoah's outdoor power equipment division, further strengthening its global reach and technological development capabilities.

Where Is RedMax's Headquarters?

HQ Function

Serves as Husqvarna Group's North American headquarters, overseeing brand management (including RedMax), sales, marketing, distribution, and some R&D activities for the region.

Notable Features:

Modern corporate campus designed to support extensive business operations, potentially including product showrooms, testing facilities, and advanced office amenities.

Work Culture:

Reflects Husqvarna Group's values: customer-centric, innovation-driven, focused on sustainability and high performance, with a collaborative environment supporting a portfolio of global brands.

HQ Significance:

Crucial center for Husqvarna Group's operations in the significant North American market, directly influencing the strategy, development, and distribution of RedMax products.

Values Reflected in HQ: Professionalism, technological leadership, commitment to quality, and focus on the needs of professional users in the outdoor power equipment sector.

Location:

RedMax benefits from Husqvarna Group's extensive global footprint. Its products are marketed and sold in numerous countries across North America, Europe, Asia, and other regions through a vast network of authorized dealers and distributors. This global presence is supported by Husqvarna Group's international manufacturing plants, R&D centers, sales offices, and logistics networks, ensuring that RedMax equipment is accessible to professional users worldwide, along with reliable service and support.

Street Address:

9335 Harris Corners Parkway

City:

Charlotte

State/Province:

North Carolina

Country:

USA

Where Else Does RedMax Operate Around the World?

Kawagoe, Saitama/Japan

Address: 1-9 Minamidai, Kawagoe-shi, Saitama 350-1165, Japan (Husqvarna Zenoah Co., Ltd.)

Serves as a global center of excellence for engine development and manufacturing, supplying Husqvarna Group brands worldwide and supporting the Asia-Pacific market.

Orangeburg, South Carolina/USA

Address: 1 Husqvarna Drive, Orangeburg, SC 29115, USA

Key production and distribution hub for the North American market, ensuring efficient supply and meeting regional demand for Husqvarna Group's products.

Buying Intent Signals for RedMax

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading RedMax? Meet the Executive Team

As of April 2025, RedMax' leadership includes:

Pavel Hajman - President and CEO, Husqvarna Group
Terry Burke - CFO, Husqvarna Group
Glen Instone - President, Husqvarna Forest & Garden Division
Sofia Axelsson - SEVP Group People & Organization and Group Communications
Karin Falk - President, Gardena Division

Who's Investing in RedMax?

RedMax has been backed by several prominent investors over the years, including:

Investor AB
L E Lundbergföretagen AB
Swedbank Robur Fonder
Alecta Pension Insurance, Mutual
Handelsbanken Fonder

What Leadership Changes Has RedMax Seen Recently?

Hire1
Exits1

Within the last year, a key leadership change occurred at Husqvarna Group with Pavel Hajman's appointment as permanent President and CEO, succeeding Kai Wärn. Such top-level changes influence the strategic direction for all brands under the Group, including RedMax.

Departures

Kai Wärn, Kai Wärn departed his role as President and CEO of Husqvarna Group, succeeded by Pavel Hajman.

New Appointments:

Pavel Hajman, Pavel Hajman was appointed as the new President and CEO of Husqvarna Group, bringing extensive experience from his prior role as COO.

What Technology (Tech Stack) Is Used byRedMax?

Discover the tools RedMax uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

RedMax Email Formats and Examples

Email communications related to RedMax are generally handled through the Husqvarna Group corporate structure. Common email formats at large corporations like Husqvarna Group typically use a combination of first name and last name. The most probable format is [first].[last]@husqvarnagroup.com.

[first].[last]@husqvarnagroup.com

Format

jane.doe@husqvarnagroup.com

Example

75%

Success rate

What's the Latest News About RedMax?

Husqvarna Group Official WebsiteApril 24, 2024

Husqvarna Group Reports First Quarter 2024 Results

Husqvarna Group released its Q1 2024 financial report, highlighting market challenges but also strategic progress. The Husqvarna Forest & Garden division, which includes the RedMax brand, experienced impacts from cautious dealer restocking and variable spring weather conditions across key markets....more

Green Industry Pros (and other industry media)October 19, 2023

RedMax (Husqvarna Group) Showcases Innovations at Equip Exposition 2023

At the 2023 Equip Exposition (formerly GIE+EXPO), Husqvarna Group, including its RedMax brand, presented its latest innovations in commercial outdoor power equipment. The showcase featured new battery-powered tools, advancements in robotic solutions, and enhanced petrol-powered equipment, underscoring a commitment to performance, efficiency, and sustainability for landscaping professionals....more

Husqvarna Group Official WebsiteAugust 10, 2023

Pavel Hajman Appointed New President and CEO of Husqvarna Group

The Board of Husqvarna AB appointed Pavel Hajman as the new President and CEO of Husqvarna Group, effective August 10, 2023. He succeeded Kai Wärn, who stepped down. This leadership change impacts the overall strategic direction for Husqvarna Group and its brands, including RedMax....more

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