Redken
Redken's Overview
Redken 5th Avenue NYC is a leading American professional haircare brand owned by L'Oréal under its Professional Products division. Founded in 1960 by hairdresser/chemist Jheri Redding and actress/model Paula Kent, Redken pioneered the scientific approach to beauty, with a focus on protein-based products to condition and repair hair. Today, Redken is a global leader in professional haircolor, haircare, and styling products, exclusively sold in salons and authorized retailers. The brand is renowned for its innovative product lines, extensive salon education programs, and its connection with top hairstylists worldwide, empowering them to 'Learn Better, Earn Better, Live Better'.
Where is Redken's Headquarters?
HQ Function
Serves as the main corporate office for L'Oréal USA, overseeing strategy, marketing, sales, and operations for its portfolio of brands in the US, including Redken. It's a hub for brand management and innovation.
Notable Features:
Located in the modern Hudson Yards development on Manhattan's West Side, the L'Oréal USA headquarters boasts state-of-the-art facilities, collaborative workspaces, and sustainable design elements.
Work Culture:
The work culture is dynamic, fast-paced, and beauty-focused, emphasizing innovation, creativity, and consumer-centric strategies. Employees often share a passion for the beauty industry and its trends.
HQ Significance:
Being in New York City, a global epicenter for fashion, beauty, and media, allows Redken and L'Oréal to stay at the forefront of industry trends and maintain close ties with top talent and influencers.
Values Reflected in HQ: Innovation, modernity, collaboration, sustainability, and a commitment to the American beauty market.
Location:
Redken products are available in salons in over 50 countries worldwide. Supported by L'Oréal's extensive global infrastructure, Redken's functions, including marketing, sales, professional education, and distribution, are managed through L'Oréal's regional and country-specific subsidiaries. This ensures consistent brand messaging and product availability for salon professionals and consumers across North America, Europe, Asia-Pacific, Latin America, and other regions.
Street Address:
10 Hudson Yards
City:
New York
State/Province:
NY
Country:
USA
Redken's Global Presence
Clichy, France
Address: 41 Rue Martre, 92110 Clichy, France
Serves as the ultimate decision-making center for global brand direction, innovation pipelines, and international market coordination.
Montreal, Quebec, Canada
Address: 1500 Robert-Bourassa Boulevard, Suite 600, Montreal, QC H3A 3S7, Canada
Key hub for the North American beauty market, specifically tailoring brand presence and educational initiatives for Canada.
London, United Kingdom
Address: 255 Hammersmith Rd, London W6 8AZ, United Kingdom
Central point for one of Europe's most influential salon markets, driving brand growth and stylist engagement in the UK and Ireland.
Buying Intent Signals for Redken
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Redken
As of April 2025, Redken' leadership includes:
Investors of Redken
Redken has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
While specific Redken brand-level global president changes are infrequent, L'Oréal often makes strategic appointments at the divisional or regional level that impact its brands. In early 2023, Redken made a notable advisory appointment to bolster its diversity and inclusion efforts.
New Appointments:
Technology (Tech Stack) used by Redken
Discover the tools Redken uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Redken Email Formats and Examples
As Redken is part of L'Oréal, official email communications typically use L'Oréal's corporate email domain. Common formats include first name initial followed by last name, or first name separated by a period from the last name.
Most common: [first_initial][last]@loreal.com or [first].[last]@loreal.com
Format
jdoe@loreal.com or jane.doe@loreal.com
Example
80%
Success rate
News and media
Modern Salon • February 1, 2024
Redken Debuts Acidic Color Gloss Activated Glass Gloss Treatment
Redken launched its new Acidic Color Gloss Activated Glass Gloss Treatment, an at-home and professional salon service designed to extend hair color vibrancy, provide intense conditioning, and deliver a glass-like shine....more
Salon Today • November 7, 2023
Redken and Mizani Host 'The Strength in Texture' Event
L'Oréal Professional Products Division brands Redken and Mizani partnered to host 'The Strength in Texture,' an educational event aimed at empowering stylists with knowledge and techniques for textured hair care and styling....more
L'Oréal USA Press Release • March 21, 2023
L’Oréal USA’s Redken Brand Appoints Sherrillyn Ifill as First-Ever Diversity and Inclusion Advisor
Redken announced the appointment of Sherrillyn Ifill, renowned civil rights lawyer and former President and Director-Counsel of the NAACP Legal Defense Fund, as its inaugural Diversity and Inclusion Advisor. This move aims to enhance Redken's commitment to diversity within the professional hair industry....more
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