What Does Redfin Do?

Total employees5477
HeadquartersSeattle
FoundedN/A

Redfin (NASDAQ: RDFN) is a technology-powered real estate company with a mission to redefine the industry in favor of the consumer. Founded in 2004, Redfin combines its own full-service, local agents with modern technology to make buying and selling homes faster, less expensive, and more transparent. The company provides a comprehensive suite of services, including brokerage for buying and selling homes, mortgage lending (Redfin Mortgage), title and settlement services (Title Forward), and rich online real estate data and tools. Redfin is known for its extensive online property search portal, mobile apps, the Redfin Estimate for home values, and its customer-centric approach, which includes on-demand tours and data-driven insights for clients.

Where Is Redfin's Headquarters?

HQ Function

The Seattle headquarters serves as the central hub for corporate leadership, technology development (including engineering, product management, and design), data science, marketing, finance, legal, and strategic operations for Redfin's North American business.

Notable Features:

The headquarters is situated in a modern office building in Seattle's Denny Triangle neighborhood. It's designed to foster collaboration and innovation, likely featuring open-plan workspaces, advanced technology-equipped meeting rooms, and various employee amenities characteristic of leading tech companies, aimed at attracting and retaining top talent.

Work Culture:

Redfin's work culture is often described as fast-paced, data-driven, analytical, and customer-obsessed. There's a strong emphasis on its mission to redefine real estate, encouraging teamwork, technological innovation, and direct, candid communication. Employees are encouraged to think like owners and challenge conventional approaches.

HQ Significance:

The Seattle HQ is pivotal for Redfin's ongoing innovation in real estate technology, its ability to attract premier engineering and product talent from the rich local tech pool, and for setting the company's overall strategic direction. It's the nerve center for developing the tools and platforms used by Redfin agents and consumers.

Values Reflected in HQ: The headquarters' design and environment aim to reflect Redfin's core values, such as: 'Customer First' (designing tools and spaces that support customer-facing teams), 'Radically Transparent' (open office layouts encouraging communication), 'Thrifty' (efficient use of space and resources), and 'Data-Driven' (infrastructure supporting analytics and tech development).

Location:

Redfin primarily operates in numerous markets across the United States and Canada. Its technology platform, brokerage services, and affiliated businesses like mortgage and title are focused on serving clients within these two countries. While its engineering and operational hubs support these North American activities, Redfin does not currently have a significant physical operational presence for brokerage services outside the U.S. and Canada.

Street Address:

1099 Stewart Street, Suite 600

City:

Seattle

State/Province:

WA

Country:

USA

Where Else Does Redfin Operate Around the World?

San Francisco, California, USA

Address: 201 Spear Street, Suite 1100, San Francisco, CA 94105 (Example of a significant regional office)

To serve the dynamic Northern California real estate market, attract top talent from Silicon Valley, and provide a strong operational base for one of Redfin's most important markets.

Frisco, Texas, USA

Address: Hall Park, 3201 Dallas Pkwy, Frisco, TX 75034 (Example of a major operational/engineering hub)

To leverage the Dallas-Fort Worth metroplex's growing talent pool, offer a strategic location for Central U.S. operations, and potentially benefit from a different cost structure compared to coastal tech hubs.

Toronto, Ontario, Canada

Address: Various local offices supporting agents; specific large corporate office address may vary. Example: Downtown Toronto presence.

To establish and grow Redfin's presence in Canada, catering to the specific needs of Canadian homebuyers and sellers, and competing within the local real estate landscape.

Buying Intent Signals for Redfin

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Redfin? Meet the Executive Team

As of April 2025, Redfin' leadership includes:

Glenn Kelman - President and Chief Executive Officer
Chris Nielsen - Chief Financial Officer
Bridget Frey - Chief Technology Officer
Anthony Kappus - Chief Legal Officer & Corporate Secretary
Jason Aleem - Chief Sales Officer

Who's Investing in Redfin?

Redfin has been backed by several prominent investors over the years, including:

The Vanguard Group
BlackRock Inc.
PRIMECAP Management Company
FMR LLC (Fidelity Management & Research)
IXichier Asset Management

What Leadership Changes Has Redfin Seen Recently?

Hire0
Exits0

Redfin's core C-suite executive team has maintained stability over the past 12 months (May 2023 - May 2024). The most notable development was an internal promotion solidifying the sales leadership structure.

New Appointments:

Jason Aleem, Jason Aleem was appointed Chief Sales Officer, a promotion from his prior role as SVP of Real Estate Sales, to consolidate and lead Redfin's national sales organization and strategy.

What Technology (Tech Stack) Is Used byRedfin?

Discover the tools Redfin uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Redfin Email Formats and Examples

Redfin typically utilizes standard corporate email formats based on employee names. The most common format observed is the first initial followed by the last name. Variations may exist, but this is a primary pattern.

[first_initial][last]@redfin.com

Format

gkelman@redfin.com

Example

85%

Success rate

What's the Latest News About Redfin?

Redfin Investor Relations • May 7, 2024

Redfin Reports First Quarter 2024 Financial Results

Redfin announced its Q1 2024 financial results, reporting revenue of $225.5 million and a net loss of $66.9 million. The company highlighted market share gains and progress towards its profitability goals amidst a challenging housing market....more

Redfin Newsroom • October 26, 2023

Redfin Launches Ask Redfin, an AI-Powered Chat Tool to Answer Homebuyers’ Toughest Questions

Redfin introduced 'Ask Redfin,' an AI-powered virtual assistant integrated into its app and website. The tool uses generative AI to provide homebuyers with instant, conversational answers to questions about for-sale listings and the homebuying process....more

Redfin Newsroom • May 10, 2024

Redfin Housing Market Update: Asking Prices Hit New All-Time High As Listings Tick Up

Redfin's latest housing market analysis revealed that the median U.S. asking price for homes reached a new record high of $419,725. While new listings saw a year-over-year increase, high prices and mortgage rates continue to challenge affordability....more

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