HQ Function

Serves as the primary center for research and development, product design, manufacturing, global operations, marketing, sales, and customer support.

Notable Features:

The facility houses state-of-the-art R&D laboratories, advanced manufacturing lines for camera production, and dedicated showroom and customer experience areas.

Work Culture:

Characterized by a fast-paced, innovative environment driven by a passion for filmmaking technology. The culture fosters collaboration, creativity, and technical excellence among its employees.

HQ Significance:

The Irvine headquarters is crucial for RED's leadership in the digital cinema market, centralizing its core technological innovation, product development, and manufacturing processes.

Values Reflected in HQ: The headquarters embodies RED's commitment to innovation, quality, and performance, with integrated facilities that support the entire lifecycle of their products, from conception to customer delivery and support.

Location:

RED Digital Cinema maintains a significant global presence, anchored by its headquarters in Irvine, California, and supported by key international offices including RED Europe (UK), RED China (Shanghai), and RED Studios Hollywood. Additionally, a comprehensive worldwide network of authorized dealers, rental houses, and service centers ensures that filmmakers and content creators across the globe have access to RED's products, technical support, and services.

Street Address:

7700 Irvine Center Dr

City:

Irvine

State/Province:

CA

Country:

USA