HQ Function

Serves as the central hub for global operations, strategic decision-making, brand management, international marketing, and financial oversight for the Red Bull conglomerate.

Notable Features:

The headquarters campus is renowned for its modern, distinctive architecture that blends with the natural lakeside environment. It features two striking bronze bull sculptures at the entrance to its main building, a glass cone structure, and a campus-like atmosphere. It's not open to the public.

Work Culture:

Characterized by a high-energy, innovative, and performance-driven environment that reflects the brand's adventurous spirit. Emphasis is placed on creativity, entrepreneurial thinking, and a passion for the Red Bull world of sports and culture.

HQ Significance:

The Fuschl am See headquarters is the nerve center for Red Bull's vast global empire, symbolizing the company's Austrian roots and its unique approach to branding and business. Its secluded, scenic location reflects a certain independence and non-conformist style.

Values Reflected in HQ: The headquarters' design and atmosphere reflect Red Bull's core values of innovation, energy, performance, passion, and a unique connection to both nature and cutting-edge design.

Location:

Red Bull operates in over 177 countries worldwide. Its global functions are extensive, encompassing beverage production and distribution, international marketing and brand management, a vast portfolio of owned and sponsored sports teams and events (including Formula 1, football, extreme sports), the Red Bull Media House (which produces and distributes print, digital, TV and film content), and the Red Bull Athlete Program, supporting thousands of athletes globally. This presence is managed through a network of regional and national offices.

Street Address:

Am Brunnen 1

City:

Fuschl am See

State/Province:

Salzburg

Country:

Austria