What Does Record Union Do?

Total employees43
HeadquartersStockholm
Founded2008

Record Union, founded in 2008, is a digital music distribution service dedicated to supporting independent artists and labels. The company enables musicians to release their music on a vast network of global digital service providers (DSPs) including Spotify, Apple Music, Amazon Music, Tidal, YouTube Music, and many others. Beyond distribution, Record Union provides artists with tools to track their earnings, understand their audience through analytics, and manage their music releases effectively. Their mission is to make the music industry more democratic, transparent, and accessible for creators, offering straightforward terms and comprehensive support to help artists navigate their careers independently and retain control over their work.

Where Is Record Union's Headquarters?

HQ Function

Serves as the global operational and strategic hub for Record Union, encompassing product development, technology, artist and label services, marketing, finance, and executive management.

Notable Features:

Located in the Södermalm district of Stockholm, an area known for its vibrant cultural scene and creative industries. The office likely features a modern, open-concept design conducive to collaboration and innovation, reflecting its tech-focused and artist-centric business.

Work Culture:

Record Union fosters a passionate, artist-first work culture. It emphasizes collaboration, innovation, transparency, and a dedication to empowering independent musicians. The environment is likely dynamic and supportive, encouraging team members to contribute to the evolving music landscape.

HQ Significance:

The Stockholm headquarters places Record Union in a leading European hub for technology and music innovation. This strategic location provides access to a rich talent pool, industry networks, and potential partnerships, crucial for its global operations and growth.

Values Reflected in HQ: The headquarters' design and atmosphere are likely intended to reflect Record Union's core values: artist empowerment, transparency, innovation, and accessibility. This might be evident in open workspaces, communal areas encouraging interaction, and a general focus on a creative and forward-thinking environment.

Location:

Record Union operates with a significant global presence, primarily through its digital platform. While its physical headquarters is in Stockholm, Sweden, the company provides music distribution services to artists and labels in over 190 countries. Their platform enables creators worldwide to release music on hundreds of international streaming and download services, collect global royalties, and access performance data from various territories. Support and operational functions are geared towards serving this international client base, making Record Union a truly global service provider for independent musicians.

Street Address:

Katarinavägen 15

City:

Stockholm

State/Province:

Stockholm County

Country:

Sweden

Where Else Does Record Union Operate Around the World?

No additional office locations available.

Buying Intent Signals for Record Union

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Record Union? Meet the Executive Team

As of April 2025, Record Union' leadership includes:

Johan Svanberg - Chief Executive Officer
Daniel PĂĄlsson - Chief Technology Officer
Annika Schooner - Chief Financial Officer
Helienne Lindvall - Chair of the Board

Who's Investing in Record Union?

Record Union has been backed by several prominent investors over the years, including:

Daniel Hansson (Lead investor in 2016 buy-back)
A Group of Swiss Investors
Founders and Management

What Leadership Changes Has Record Union Seen Recently?

Hire0
Exits0

Based on publicly available information and company announcements as of early 2024, Record Union's core executive team has demonstrated stability over the past 12 months. No major new appointments or departures at the C-suite level have been prominently publicized, suggesting continuity in leadership as the company focuses on its strategic objectives in the independent music sector.

What Technology (Tech Stack) Is Used byRecord Union?

Discover the tools Record Union uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Record Union Email Formats and Examples

Record Union likely uses common professional email address formats. While the company does not officially publish its email structure, typical patterns for organizations of its kind include formats such as [first].[last]@recordunion.com or [first_initial][last]@recordunion.com.

Commonly: firstname.lastname@recordunion.com or f.lastname@recordunion.com or firstinitiallastname@recordunion.com

Format

jane.doe@recordunion.com or j.doe@recordunion.com

Example

85%

Success rate

What's the Latest News About Record Union?

Record Union News Blog • November 16, 2023

Record Union Acknowledged as Key Player in Fast-Track Cities Music Project

Record Union has been recognized for its significant role and contribution to the Fast-Track Cities Music Project. This initiative utilizes the power of music to combat HIV-related stigma, highlighting Record Union's commitment to social responsibility and community impact alongside its core services for independent artists....more

Record Union News Blog • September 14, 2023

Record Union Partners with Session to Ensure Creators Get Paid and Credited Accurately

Record Union announced a strategic partnership with Session (formerly known as Auddly). This collaboration aims to integrate advanced tools that assist musicians and songwriters in correctly registering their musical works, thereby ensuring accurate crediting and streamlined royalty payments for artists using the Record Union platform....more

Record Union News Blog • May 23, 2023

Record Union Announces New Partnership with Beatdapp to Combat Streaming Fraud

Record Union has partnered with Beatdapp, a leading fraud detection company, to enhance efforts in identifying and combating streaming fraud. This collaboration aims to protect artists' royalties and ensure the integrity of streaming data on the Record Union platform....more

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