HQ Function

This central office manages strategic direction, brand management, marketing, finance, IT, supply chain logistics, and human resources for Rebel Sport and other Super Retail Group brands.

Notable Features:

Modern corporate campus designed to support a large workforce, featuring collaborative workspaces, meeting facilities, and amenities reflective of a leading retail group. Likely includes product display areas or innovation labs.

Work Culture:

The work culture, influenced by Super Retail Group, emphasizes passion for their lifestyle brands, customer-centricity, teamwork, innovation, and performance. There's a focus on encouraging an active lifestyle, aligning with rebel's brand ethos.

HQ Significance:

The headquarters is the operational core for one of Australasia's most prominent sporting goods retailers, driving brand strategy, national marketing campaigns, and supply chain efficiencies for Rebel Sport.

Values Reflected in HQ: The headquarters likely reflects Super Retail Group's core values: Passion, Openness, Respect, Integrity, and Discipline, fostering an environment of collaboration and innovation.

Location:

Rebel Sport's primary operations and market presence are concentrated in Australia and New Zealand. While it sources products from a global supply chain, its retail footprint and direct customer engagement are exclusively within these two countries. Globally supported functions include international product sourcing and supplier relationships, managed through Super Retail Group, while customer-facing operations, marketing, and distribution are tailored to the Australasian market.

Street Address:

6 Coulthards Avenue

City:

Strathpine

State/Province:

Queensland

Country:

Australia