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Rebel Athletic Inc. is a rapidly growing, Dallas-based company specializing in the design, manufacturing, and sale of custom couture cheerleading uniforms, dance costumes, athletic apparel, and accessories. Founded in 2013, Rebel Athletic is known for its trend-setting designs, high-quality craftsmanship, and strong connection with the cheer and dance communities. They cater to schools, gyms, and teams worldwide, offering innovative products including cheer shoes and activewear.
The headquarters serves as the central hub for design, product development, manufacturing oversight, marketing, sales operations, embellishment, global distribution logistics, and corporate administrative functions.
The facility boasts a state-of-the-art design studio, a full-size cheer floor and dance studio for product development and testing, an in-house film and photography studio, an advanced embellishment and rhinestone transfer center, a Rebel fitting room for local clients, and expansive office and warehouse spaces.
Rebel Athletic fosters a dynamic, innovative, and collaborative work environment. The culture is fast-paced, reflecting the custom nature of its products, and deeply connected to the passion of the athletes and teams it serves. There's a strong emphasis on creativity, quality, and customer satisfaction.
The custom-built headquarters, opened in 2021, represents a significant investment in Rebel Athletic's growth, consolidating key operations to enhance efficiency, foster innovation, and support its expanding global reach in the competitive athletic apparel market.
Rebel Athletic designs and manufactures its products primarily through its US headquarters and global sourcing network. The company supports a global customer base, shipping its apparel and accessories to teams and athletes in countries worldwide. Its international reach is further enhanced by dedicated distribution channels, such as Rebel Athletic UK & Europe, serving specific regional markets.
2550 Indicopleustes Dr
Carrollton
TX
USA
Address: Unit 10, Chessingham Park, Dunnington, York, YO19 5SE, UK
To cater to and expand Rebel Athletic's presence within the cheerleading and dance communities across the UK and Europe, providing localized support and product access.
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As of April 2025, Rebel Athletic' leadership includes:
Rebel Athletic has been backed by several prominent investors over the years, including:
In the past 12 months, Rebel Athletic has focused on strengthening its commercial and specialized division leadership, notably appointing a new Chief Commercial Officer and promoting a key executive to Vice President of Dance. These moves signal continued investment in growth and market expertise.
Discover the tools Rebel Athletic uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Rebel Athletic commonly utilizes email formats such as [first].[last]@rebelathletic.com (e.g., jane.doe@rebelathletic.com) and [first_initial][last]@rebelathletic.com (e.g., jdoe@rebelathletic.com). Other variations might exist depending on the department or individual.
[first].[last]@rebelathletic.com
Format
jane.doe@rebelathletic.com
Example
80%
Success rate
Fibre2Fashion • December 12, 2023
Rebel Athletic has named K pamo G Rendall as its new chief commercial officer (CCO). Rendall brings extensive experience in commercial strategy and brand growth to the athletic apparel company....more
PR Newswire • August 30, 2023
Rebel Athletic launched its 'Rebel Renegades' Name, Image, and Likeness (NIL) program, aiming to partner with college cheerleaders and dancers to create authentic brand collaborations and support student-athletes....more
PR Newswire • March 21, 2023
Rebel Athletic promoted Abby Glazier to Vice President of Dance, recognizing her contributions and leadership in growing the company's dance apparel division....more
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