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Realtors Property Resource (RPR)
What Does Realtors Property Resource (RPR) Do?
Realtors Property Resource® (RPR®) is the National Association of REALTORS®' (NAR) exclusive online real estate database and a paradigm of big data. RPR’s core mission is to provide its REALTOR® members with the data, tools, and reports they need to help their clients and close more deals. As a member benefit, RPR is available at no additional cost to the more than 1.5 million REALTORS® in the U.S. It provides comprehensive property data, powerful analytics, dynamic mapping, and client-friendly reporting tools, designed to help REALTORS® conduct property searches, create Comparative Market Analyses (CMAs), value properties, identify investment opportunities, and provide detailed local market insights.
Where Is Realtors Property Resource (RPR)'s Headquarters?
HQ Function
Serves as the central hub for RPR's strategic planning, product development, data acquisition and management, marketing, member support, and overall operations.
Notable Features:
Located on Chicago's prestigious Magnificent Mile, the NAR building provides a high-profile and accessible location. RPR itself is a digital platform, so its 'facility' is primarily its robust technological infrastructure, developed and maintained by its team.
Work Culture:
The work culture at RPR is dynamic, innovative, and member-focused, emphasizing collaboration and technological advancement to support REALTORS®. It mirrors NAR's commitment to empowering real estate professionals through cutting-edge tools and information.
HQ Significance:
The Chicago headquarters is significant as it directly aligns RPR with NAR's leadership, resources, and overarching mission to support the real estate industry. This co-location facilitates seamless integration and strategy execution.
Values Reflected in HQ: The headquarters operations reflect values such as innovation, REALTOR®-centricity, data integrity, service excellence, and a commitment to advancing the real estate profession through technology.
Location:
Realtors Property Resource (RPR) is designed and focused primarily on serving REALTORS® within the United States, utilizing U.S.-based property data, market information, and analytics. It does not maintain international offices or offer localized versions of its platform for other countries. However, U.S. REALTORS® may leverage RPR's comprehensive data to assist international clients interested in purchasing or investing in U.S. properties, thereby supporting NAR members who operate in an increasingly interconnected global real estate market. RPR's platform itself is accessible online from anywhere, but its data scope is U.S.-centric.
Street Address:
430 N. Michigan Ave
City:
Chicago
State/Province:
Illinois
Country:
USA
Where Else Does Realtors Property Resource (RPR) Operate Around the World?
Washington, D.C., USA
Address: 500 New Jersey Avenue, NW, Washington, DC 20001-2020
Focuses on federal legislative and regulatory advocacy, representing the interests of REALTORS® and the broader real estate industry before Congress and federal agencies. This work helps ensure a favorable operational environment for tools like RPR.
Buying Intent Signals for Realtors Property Resource (RPR)
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Realtors Property Resource (RPR)? Meet the Executive Team
As of April 2025, Realtors Property Resource (RPR)' leadership includes:
Who's Investing in Realtors Property Resource (RPR)?
Realtors Property Resource (RPR) has been backed by several prominent investors over the years, including:
What Leadership Changes Has Realtors Property Resource (RPR) Seen Recently?
Realtors Property Resource (RPR) has maintained a relatively stable executive team. No major, publicly announced C-suite hires or departures specifically for RPR have been noted in the last 12 months. Leadership changes, when they occur, are typically communicated through NAR or RPR official channels.
What Technology (Tech Stack) Is Used byRealtors Property Resource (RPR)?
Discover the tools Realtors Property Resource (RPR) uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Realtors Property Resource (RPR) Email Formats and Examples
Realtors Property Resource (RPR) staff typically use email addresses associated with their official domain, narrpr.com. Common professional email formats are generally utilized.
[firstinitial][lastname]@narrpr.com (e.g., jdoe@narrpr.com) or [first].[lastname]@narrpr.com (e.g., jane.doe@narrpr.com)
Format
support@narrpr.com
Example
80%
Success rate
What's the Latest News About Realtors Property Resource (RPR)?
blog.narrpr.com • February 20, 2024
Realtors Property Resource Introduces AI-Powered Listing Remarks Generator
RPR has launched a new feature that leverages artificial intelligence to help REALTORS® generate compelling and effective property descriptions for their listings. This tool aims to save agents time and enhance their marketing materials....more
blog.narrpr.com • February 7, 2024
Realtors Property Resource and Real Estate Business Institute (REBI) Announce New Partnership
RPR and REBI have partnered to integrate REBI's educational course content directly within the RPR platform. This collaboration aims to provide REALTORS® with enhanced learning resources and professional development opportunities....more
RISMedia • October 4, 2023
Realtors Property Resource Rolls Out New Enhancements, Including Market Trends Scriptwriter
RPR announced several platform updates, including an AI-powered Market Trends Scriptwriter designed to help REALTORS® create engaging video and social media content by generating scripts based on RPR's market data....more
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