What Does RealityBLU Do?

Total employees35
HeadquartersGeneva
Founded2016

RealityBLU is an innovative technology company specializing in augmented reality (AR) marketing solutions. They provide a Software-as-a-Service (SaaS) platform, BluXR™, that empowers businesses, agencies, and marketers to easily create, manage, and deploy engaging AR experiences without requiring coding skills. Their solutions aim to bridge the gap between the physical and digital worlds, offering interactive product visualizations, virtual try-ons, and immersive brand storytelling to enhance customer engagement and drive sales. RealityBLU focuses on making AR accessible and impactful for brands of all sizes.

Where Is RealityBLU's Headquarters?

HQ Function

The Geneva headquarters serves as the primary hub for RealityBLU's operations, including product development, software engineering, sales, marketing, and executive leadership.

Notable Features:

Located in a region fostering innovation, the office likely provides a modern, collaborative workspace designed to inspire creativity for AR development. Specific architectural details are not widely publicized.

Work Culture:

RealityBLU's work culture likely emphasizes innovation, collaboration, and customer-centricity. As a tech company in AR, it probably fosters a dynamic, fast-paced environment encouraging creative problem-solving and learning.

HQ Significance:

The headquarters' location in Geneva provides access to emerging tech talent and a supportive ecosystem for growth, particularly in partnership with local institutions like Rochester Institute of Technology.

Values Reflected in HQ: The headquarters likely reflects RealityBLU's commitment to innovation and cutting-edge technology, providing an environment conducive to developing next-generation AR experiences.

Location:

While headquartered in the United States, RealityBLU's BluXR™ SaaS platform is accessible to clients globally. Their digital-first approach allows them to serve an international market, providing AR solutions to brands and agencies worldwide. Support and sales operations for international clients are typically handled remotely from their US base or through potential future partnerships.

Street Address:

200 Mill St

City:

Geneva

State/Province:

NY

Country:

USA

Where Else Does RealityBLU Operate Around the World?

Remote/Distributed, USA

Address: Not Applicable (Distributed Workforce)

To provide national coverage for sales and support, and to attract specialized talent regardless of geographic location within the US.

Buying Intent Signals for RealityBLU

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading RealityBLU? Meet the Executive Team

As of April 2025, RealityBLU' leadership includes:

MJ Anderson - CEO & Co-Founder
Stefan Agustsson - CTO & Co-Founder
Tina Agustsson - VP of Operations

Who's Investing in RealityBLU?

RealityBLU has been backed by several prominent investors over the years, including:

RIT Venture Fund
Launch NY
Private Angel Investors

What Leadership Changes Has RealityBLU Seen Recently?

Hire0
Exits0

No major high-profile executive hires or departures have been publicly announced for RealityBLU in the last 12-18 months, suggesting stability in the core leadership team. Smaller team adjustments may occur but are not typically broadly publicized.

Departures

N/A, No publicly announced executive departures in the last 12 months.

New Appointments:

N/A, No publicly announced new executive appointments in the last 12 months.

What Technology (Tech Stack) Is Used byRealityBLU?

Discover the tools RealityBLU uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

RealityBLU Email Formats and Examples

RealityBLU likely utilizes common professional email formats. The most probable format is [first_initial][last]@realityblu.com or [first].[last]@realityblu.com. For example, MJ Anderson might be manderson@realityblu.com.

[first_initial][last]@realityblu.com

Format

manderson@realityblu.com

Example

75%

Success rate

What's the Latest News About RealityBLU?

PR NewswireFebruary 1, 2023

RealityBLU and Sales Factory Partner to Bring Augmented Reality to CPG Brands

RealityBLU announced a strategic partnership with Sales Factory, a leading marketing agency for consumer-packaged goods (CPG), to integrate AR experiences into CPG marketing strategies, aiming to enhance shopper engagement and product interaction....more

RealityBLU BlogJanuary 24, 2024

RealityBLU news title: The Future is Now: AR Commerce Trends to Watch in 2024

RealityBLU discusses emerging trends in AR commerce for 2024, highlighting the growing importance of immersive shopping experiences, virtual try-ons, and interactive product demonstrations to drive online sales and customer satisfaction....more

RealityBLU BlogNovember 16, 2022

RealityBLU news title: RealityBLU Launches the World's First HoloTwin™ Platform at AWE EU

RealityBLU unveiled its HoloTwin™ platform at the Augmented World Expo (AWE) Europe, presenting it as the world's first platform for creating interactive, life-sized holographic twins for various applications including presentations, training, and brand ambassadorship....more

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