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RealityBLU is an innovative technology company specializing in augmented reality (AR) marketing solutions. They provide a Software-as-a-Service (SaaS) platform, BluXR™, that empowers businesses, agencies, and marketers to easily create, manage, and deploy engaging AR experiences without requiring coding skills. Their solutions aim to bridge the gap between the physical and digital worlds, offering interactive product visualizations, virtual try-ons, and immersive brand storytelling to enhance customer engagement and drive sales. RealityBLU focuses on making AR accessible and impactful for brands of all sizes.
The Geneva headquarters serves as the primary hub for RealityBLU's operations, including product development, software engineering, sales, marketing, and executive leadership.
Located in a region fostering innovation, the office likely provides a modern, collaborative workspace designed to inspire creativity for AR development. Specific architectural details are not widely publicized.
RealityBLU's work culture likely emphasizes innovation, collaboration, and customer-centricity. As a tech company in AR, it probably fosters a dynamic, fast-paced environment encouraging creative problem-solving and learning.
The headquarters' location in Geneva provides access to emerging tech talent and a supportive ecosystem for growth, particularly in partnership with local institutions like Rochester Institute of Technology.
While headquartered in the United States, RealityBLU's BluXR™ SaaS platform is accessible to clients globally. Their digital-first approach allows them to serve an international market, providing AR solutions to brands and agencies worldwide. Support and sales operations for international clients are typically handled remotely from their US base or through potential future partnerships.
200 Mill St
Geneva
NY
USA
Address: Not Applicable (Distributed Workforce)
To provide national coverage for sales and support, and to attract specialized talent regardless of geographic location within the US.
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As of April 2025, RealityBLU' leadership includes:
RealityBLU has been backed by several prominent investors over the years, including:
No major high-profile executive hires or departures have been publicly announced for RealityBLU in the last 12-18 months, suggesting stability in the core leadership team. Smaller team adjustments may occur but are not typically broadly publicized.
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RealityBLU likely utilizes common professional email formats. The most probable format is [first_initial][last]@realityblu.com or [first].[last]@realityblu.com. For example, MJ Anderson might be manderson@realityblu.com.
[first_initial][last]@realityblu.com
Format
manderson@realityblu.com
Example
75%
Success rate
PR Newswire • February 1, 2023
RealityBLU announced a strategic partnership with Sales Factory, a leading marketing agency for consumer-packaged goods (CPG), to integrate AR experiences into CPG marketing strategies, aiming to enhance shopper engagement and product interaction....more
RealityBLU Blog • January 24, 2024
RealityBLU discusses emerging trends in AR commerce for 2024, highlighting the growing importance of immersive shopping experiences, virtual try-ons, and interactive product demonstrations to drive online sales and customer satisfaction....more
RealityBLU Blog • November 16, 2022
RealityBLU unveiled its HoloTwin™ platform at the Augmented World Expo (AWE) Europe, presenting it as the world's first platform for creating interactive, life-sized holographic twins for various applications including presentations, training, and brand ambassadorship....more
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