What Does Reality Based Group Do?

Total employees125
HeadquartersAustin
Founded1992

Reality Based Group (RBG) is a customer experience management firm dedicated to helping businesses understand and improve their service quality. Since 1992, RBG has specialized in providing actionable insights through a variety of methods, most notably video mystery shopping, alongside traditional written mystery shopping, customer satisfaction surveys, manager workshops, and call center evaluations. They leverage a global network of evaluators to provide clients with a clear view of their customer interactions, enabling data-driven decisions to enhance brand loyalty, operational efficiency, and overall customer satisfaction. RBG serves a diverse range of industries, aiming to turn customer experiences into a competitive advantage.

Where Is Reality Based Group's Headquarters?

HQ Function

The Austin headquarters serves as the central hub for Reality Based Group's operations, including client management, data analysis, video review, technology development, and corporate strategy.

Notable Features:

Located in a prominent downtown Austin building, offering modern office amenities and access to the city's business ecosystem. The location suggests a professional and contemporary workspace.

Work Culture:

RBG promotes a collaborative, innovative, and data-driven work culture focused on delivering high-quality insights and exceptional service to its clients. There's an emphasis on continuous improvement and leveraging technology to enhance customer experience solutions.

HQ Significance:

The Austin HQ is significant as it anchors RBG's U.S. operations and supports its global network of shoppers and clients, benefiting from Austin's dynamic business environment and rich talent pool in technology and customer service.

Values Reflected in HQ: The choice of a central, professional location in a tech-forward city likely reflects RBG's commitment to quality, innovation, professionalism, and accessibility for clients and partners.

Location:

Reality Based Group supports client operations globally, leveraging an extensive network of trained mystery shoppers and field evaluators in over 15 countries across North America, Europe, Asia, and other regions. Their services, including video and written mystery shopping, are adaptable to diverse cultural and market contexts, enabling international businesses to maintain consistent customer experience standards worldwide. While headquartered in the US, their operational capabilities and client support extend to wherever their clients require on-site or remote evaluations, managed centrally and supported by their distributed global team.

Street Address:

111 Congress Avenue, Suite 400

City:

Austin

State/Province:

Texas

Country:

USA

Where Else Does Reality Based Group Operate Around the World?

Global Operations (Distributed Network)

Address: Not applicable (Decentralized field team and remote workforce)

To provide on-the-ground customer experience evaluation, data collection services, and client support tailored to specific regional and international client needs across diverse markets, ensuring global coverage and local expertise.

Buying Intent Signals for Reality Based Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Reality Based Group? Meet the Executive Team

As of April 2025, Reality Based Group' leadership includes:

Renee DAGGETT - Chief Executive Officer
Josh Stern - President
Michelle Goglia - SVP, Client Services
Matt Haddock - SVP, Operations
Brooke Cecil - VP, Video Operations

Who's Investing in Reality Based Group?

Reality Based Group has been backed by several prominent investors over the years, including:

Reality Based Group is a privately held company. Information on specific external investors is not publicly available, suggesting the company is primarily self-funded or privately owned.

What Leadership Changes Has Reality Based Group Seen Recently?

Hire0
Exits0

Based on publicly available information and company announcements, there have been no major C-suite or SVP-level executive hires or departures publicly announced by Reality Based Group in the last 12 months. The company's leadership team appears stable.

What Technology (Tech Stack) Is Used byReality Based Group?

Discover the tools Reality Based Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Reality Based Group Email Formats and Examples

Reality Based Group likely utilizes common corporate email formats. Based on industry patterns, the most probable primary format involves a combination of the employee's first initial and last name. Other formats might exist for specific departments or roles.

[first_initial][last]@realitybasedgroup.com

Format

jstern@realitybasedgroup.com (example for Josh Stern)

Example

75%

Success rate

What's the Latest News About Reality Based Group?

Reality Based Group Blog / Manage HR MagazineJanuary 16, 2024

Reality Based Group Recognized as a Top Customer Experience Consulting/Strategy Company for 2024

Reality Based Group announced its recognition by Manage HR Magazine as a top customer experience consulting and strategy provider for 2024, highlighting their impact on helping businesses enhance customer interactions and loyalty....more

Reality Based Group Blog / Business.comJanuary 9, 2024

Reality Based Group Named Global Leader and Top Recommended Video Mystery Shopping Company for 2024

Business.com recognized Reality Based Group as a Global Leader and a Top Recommended Video Mystery Shopping Company for 2024, underscoring their expertise and effectiveness in the video mystery shopping sector....more

Reality Based Group Blog / MSPA AmericasOctober 26, 2023

RBG CEO Renee Daggett Featured Speaker at MSPA Americas CXFiG Conference

Renee Daggett, CEO of Reality Based Group, was a featured speaker at the MSPA Americas CXFiG (Customer Experience Future Innovations Group) Conference, sharing insights on advancements and future trends in customer experience management....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Reality Based Group, are just a search away.