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Reality Based Group (RBG) is a customer experience management firm dedicated to helping businesses understand and improve their service quality. Since 1992, RBG has specialized in providing actionable insights through a variety of methods, most notably video mystery shopping, alongside traditional written mystery shopping, customer satisfaction surveys, manager workshops, and call center evaluations. They leverage a global network of evaluators to provide clients with a clear view of their customer interactions, enabling data-driven decisions to enhance brand loyalty, operational efficiency, and overall customer satisfaction. RBG serves a diverse range of industries, aiming to turn customer experiences into a competitive advantage.
The Austin headquarters serves as the central hub for Reality Based Group's operations, including client management, data analysis, video review, technology development, and corporate strategy.
Located in a prominent downtown Austin building, offering modern office amenities and access to the city's business ecosystem. The location suggests a professional and contemporary workspace.
RBG promotes a collaborative, innovative, and data-driven work culture focused on delivering high-quality insights and exceptional service to its clients. There's an emphasis on continuous improvement and leveraging technology to enhance customer experience solutions.
The Austin HQ is significant as it anchors RBG's U.S. operations and supports its global network of shoppers and clients, benefiting from Austin's dynamic business environment and rich talent pool in technology and customer service.
Reality Based Group supports client operations globally, leveraging an extensive network of trained mystery shoppers and field evaluators in over 15 countries across North America, Europe, Asia, and other regions. Their services, including video and written mystery shopping, are adaptable to diverse cultural and market contexts, enabling international businesses to maintain consistent customer experience standards worldwide. While headquartered in the US, their operational capabilities and client support extend to wherever their clients require on-site or remote evaluations, managed centrally and supported by their distributed global team.
111 Congress Avenue, Suite 400
Austin
Texas
USA
Address: Not applicable (Decentralized field team and remote workforce)
To provide on-the-ground customer experience evaluation, data collection services, and client support tailored to specific regional and international client needs across diverse markets, ensuring global coverage and local expertise.
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As of April 2025, Reality Based Group' leadership includes:
Reality Based Group has been backed by several prominent investors over the years, including:
Based on publicly available information and company announcements, there have been no major C-suite or SVP-level executive hires or departures publicly announced by Reality Based Group in the last 12 months. The company's leadership team appears stable.
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Reality Based Group likely utilizes common corporate email formats. Based on industry patterns, the most probable primary format involves a combination of the employee's first initial and last name. Other formats might exist for specific departments or roles.
[first_initial][last]@realitybasedgroup.com
Format
jstern@realitybasedgroup.com (example for Josh Stern)
Example
75%
Success rate
Reality Based Group Blog / Manage HR Magazine • January 16, 2024
Reality Based Group announced its recognition by Manage HR Magazine as a top customer experience consulting and strategy provider for 2024, highlighting their impact on helping businesses enhance customer interactions and loyalty....more
Reality Based Group Blog / Business.com • January 9, 2024
Business.com recognized Reality Based Group as a Global Leader and a Top Recommended Video Mystery Shopping Company for 2024, underscoring their expertise and effectiveness in the video mystery shopping sector....more
Reality Based Group Blog / MSPA Americas • October 26, 2023
Renee Daggett, CEO of Reality Based Group, was a featured speaker at the MSPA Americas CXFiG (Customer Experience Future Innovations Group) Conference, sharing insights on advancements and future trends in customer experience management....more
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