What Does Reali Do?

Total employees0
HeadquartersSan Mateo
Founded2016

Reali was a real estate technology and financial services company founded in 2016. It aimed to create a seamless, end-to-end homeownership experience by integrating real estate brokerage services, mortgage, title, and escrow through its tech platform and salaried agents. Reali offered innovative products like Reali Buy Before You Sell and Reali Cash Offer to give homebuyers a competitive edge. Despite raising significant funding, Reali announced in August 2022 that it would be shutting down its operations in September 2022, citing challenging real estate and financial market conditions, as well as an unfavorable capital-raising environment.

Where Is Reali's Headquarters?

HQ Function

Formerly served as the central operational hub for Reali, encompassing executive leadership, technology development, product management, marketing, sales operations, and corporate functions before the company ceased operations.

Notable Features:

As a tech company in Silicon Valley, the office likely featured a modern, open-plan layout designed to foster collaboration and innovation, common for the region. Specific architectural details were not widely publicized.

Work Culture:

Reali aimed to cultivate a fast-paced, innovative, and customer-centric work culture. It encouraged its employees to challenge traditional real estate paradigms and leverage technology for better client outcomes. This culture was active until its closure in 2022.

HQ Significance:

Its San Mateo headquarters was significant due to its Silicon Valley location, which provided access to a deep talent pool, venture capital, and a network of technology partners, crucial for its growth phase.

Values Reflected in HQ: The headquarters likely aimed to reflect Reali's core values of innovation, customer empowerment, transparency, and efficiency in the real estate transaction process.

Location:

Reali's operations were focused exclusively within the United States. The company expanded its services from its initial California market to other states including Texas, Arizona, Colorado, and Washington. It did not have an international or global office presence, concentrating its efforts on disrupting the U.S. real estate market before ceasing operations.

Street Address:

77 Bovet Road, Suite 100

City:

San Mateo

State/Province:

CA

Country:

USA

Where Else Does Reali Operate Around the World?

Various locations in CA, TX, AZ, CO, WA, USA

Address: Specific office addresses are not centrally listed post-closure. Reali operated with regional teams and licensed agents in multiple states.

To establish and grow Reali's presence in various U.S. real estate markets, offering its integrated, tech-enabled platform and services to local homebuyers and sellers. For example, offices or teams in states like Texas and Arizona facilitated market entry and growth beyond California.

Buying Intent Signals for Reali

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Reali? Meet the Executive Team

As of April 2025, Reali' leadership includes:

Amit Haller - Co-Founder & Chief Executive Officer (Former)
Ami Avrahami - Co-Founder & Chief Product Officer (Former)
Tyler Baldwin - President (Former)
Jason van den Brand - Chief Lending Officer (Former, via Lenda acquisition)

Who's Investing in Reali?

Reali has been backed by several prominent investors over the years, including:

Zeev Ventures
Signia Venture Partners
Akkadian Ventures
Globespan Capital Partners
Group 11
L Catterton
Oren Zeev

What Leadership Changes Has Reali Seen Recently?

Hire0
Exits0

Reali ceased all operations in September 2022. Consequently, there have been no executive hires or exits in the last 12 months (from mid-2023 to mid-2024), as the company is no longer active. All executive roles concluded with the company's shutdown.

What Technology (Tech Stack) Is Used byReali?

Discover the tools Reali uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Reali Email Formats and Examples

Prior to its shutdown, Reali likely utilized common corporate email address structures. These email addresses are no longer active as the company has ceased operations.

Common formats included [first].[last]@reali.com or [first_initial][last]@reali.com (e.g., jane.doe@reali.com or jdoe@reali.com).

Format

contact@reali.com (example general contact, now inactive)

Example

0 (Emails are no longer active as the company is defunct)%

Success rate

What's the Latest News About Reali?

TechCrunch • August 31, 2022

Reali, a real estate and fintech company, to shut down after raising $290M+

Reali announced its impending shutdown and the layoff of its remaining 140 employees. The company cited 'challenging real estate and financial market conditions' and an 'unfavorable capital-raising environment' as reasons for the decision....more

HousingWire • April 20, 2021

Reali acquires mortgage lender Lenda

Real estate technology platform Reali acquired Lenda, an online mortgage lender. This acquisition was aimed at integrating mortgage origination and servicing capabilities directly into Reali's comprehensive suite of home buying and selling services....more

PRNewswire • August 24, 2021

Reali Raises $250 Million Series B To Scale Its One-Stop Real Estate And Fintech Platform

Reali announced a $250 million Series B funding round, comprised of equity and debt, led by Zeev Ventures. The funding was intended to fuel market expansion and further development of its integrated home buying, selling, and financing platform....more

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