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Real Food Daily (RFD) is a celebrated pioneer in organic and plant-based cuisine, originally founded by Ann Gentry in 1993. As one of Southern California's longest-standing vegan restaurants, RFD is dedicated to serving flavorful, wholesome, and entirely vegan meals crafted from fresh, locally-sourced organic ingredients. The restaurant emphasizes sustainability and mindful eating, offering an innovative menu that appeals to vegans, vegetarians, and health-conscious diners seeking high-quality, delicious food.
Primary full-service restaurant location, culinary innovation center, local operational hub, and brand flagship. Manages daily operations, menu development, and community engagement for the Pasadena area.
Welcoming ambiance, spacious dining area, potential patio seating, emphasis on fresh, organic ingredients. Known for its signature dishes like 'The Basic' and 'RFD Burger', and vibrant, health-focused atmosphere.
A team-oriented environment focused on high-quality food preparation, excellent customer service, and a shared passion for plant-based, healthy living. It's a dynamic, customer-facing culture dedicated to culinary excellence and promoting a sustainable lifestyle.
The Pasadena location is a key physical embodiment of the Real Food Daily brand, serving its local community and upholding its reputation as a leading destination for organic vegan dining in Southern California.
Real Food Daily's physical operations are primarily concentrated in Southern California, USA. While they do not operate international restaurant locations, their outlet at Los Angeles International Airport (LAX) provides exposure to an international clientele, thereby giving the brand a degree of global visibility.
899 E Del Mar Blvd
Pasadena
CA
USA
Address: Los Angeles International Airport (LAX), Terminal 4, 400 World Way, Los Angeles, CA 90045
Serves the major international travel hub of Los Angeles, increasing brand visibility and making healthy vegan options accessible to a global audience passing through LAX.
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As of April 2025, Real Food Daily' leadership includes:
Real Food Daily has been backed by several prominent investors over the years, including:
There has been no publicly available information regarding significant executive new hires or exits at Real Food Daily in the last 12 months. Leadership and operational management are typically handled by the parent company, AdVantage Restaurant Partners.
Discover the tools Real Food Daily uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Real Food Daily primarily utilizes general, role-based email addresses for public communication, such as customer service, catering, and location-specific inquiries. Standardized individual employee email formats are not publicly advertised.
[location_or_function]@realfooddaily.com
Format
info@realfooddaily.com
Example
70%
Success rate
PasadenaWeekly.com • January 25, 2024
A review highlighting Real Food Daily's enduring appeal and culinary quality at its Pasadena location, praising its diverse menu and commitment to fresh, plant-based ingredients....more
VegOutMag.com • September 27, 2023
Real Food Daily commemorated its 30th anniversary, reflecting on its journey as a pioneer in the Los Angeles vegan dining scene and its continuous dedication to organic, plant-based food....more
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