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Reading Is Fundamental (RIF) is the leading voice for children's literacy in the United States. For over 50 years, RIF has been committed to a literate America by inspiring a passion for reading among all children, providing books and literacy resources to those who need them most, and empowering families and communities to engage in reading. RIF's programs deliver free books and literacy resources to children and families in underserved communities, aiming to create a culture of literacy from an early age. They partner with schools, community centers, and volunteers nationwide to make a tangible difference in children's lives, understanding that reading is the foundation for future success.
The headquarters serves as the central administrative, operational, and strategic hub for RIF's nationwide literacy programs, fundraising, advocacy, and partnership development.
The office is situated in a modern office building in the NoMa (North of Massachusetts Avenue) neighborhood, known for its accessibility and proximity to Union Station and Capitol Hill.
RIF's headquarters fosters a mission-driven, collaborative, and passionate work environment. Employees are dedicated to advancing children's literacy and making a positive impact on communities across the country.
Its location in the nation's capital enables RIF to effectively advocate for literacy policies, collaborate with federal agencies, and build alliances with other national non-profits and corporate partners.
Reading Is Fundamental's primary operational focus is within the United States and its territories. While RIF's direct programs are U.S.-based, its research, resources, and successful literacy models have influenced and inspired similar children's literacy initiatives internationally. The organization supports a national network of literacy programs, providing books and resources to millions of children across the U.S. through its local partnerships.
750 First Street NE, Suite 920
Washington
D.C.
USA
Address: N/A (Programmatic implementation through local partners)
To deliver RIF's literacy programs and resources effectively to children in diverse communities nationwide, adapting to local needs and leveraging local partnerships for maximum impact.
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As of April 2025, Reading Is Fundamental' leadership includes:
Reading Is Fundamental has been backed by several prominent investors over the years, including:
Publicly available information regarding specific executive hires or exits at Reading Is Fundamental within the immediate past 12 months is limited. Non-profit leadership changes are often announced through their official website or sector-specific publications. Key leadership positions appear stable based on recent public data.
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Reading Is Fundamental likely uses standard professional email formats for its staff. Common patterns include the first initial followed by the last name, or the full first name separated from the last name by a period, at their domain rif.org.
[first_initial][last]@rif.org (e.g., jdoe@rif.org) or [first].[last]@rif.org (e.g. jane.doe@rif.org)
Format
alevi@rif.org
Example
80%
Success rate
rif.org • February 12, 2024
Reading Is Fundamental (RIF) and Macy’s are celebrating two decades of a cherished partnership. Since 2004, Macy's has contributed over $44 million to RIF, providing more than 15 million books to children nationwide and fostering a love of reading through in-store campaigns and local community events....more
rif.org • August 2, 2023
Reading Is Fundamental (RIF) and International Paper (IP) mark their 10-year anniversary of partnership. Together, they have provided over 600,000 books to nearly 200,000 children across the U.S., focusing on IP communities and promoting early literacy....more
rif.org • June 1, 2023
RIF launched Rally for Reading, a multi-year initiative to address the U.S. literacy crisis. It aims to provide books and literacy support to one million children, empower educators and families, and cultivate a joy of reading through innovative programs and partnerships....more
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