What Does Reading Is Fundamental Do?

Total employees65
HeadquartersWashington
Founded1966

Reading Is Fundamental (RIF) is the leading voice for children's literacy in the United States. For over 50 years, RIF has been committed to a literate America by inspiring a passion for reading among all children, providing books and literacy resources to those who need them most, and empowering families and communities to engage in reading. RIF's programs deliver free books and literacy resources to children and families in underserved communities, aiming to create a culture of literacy from an early age. They partner with schools, community centers, and volunteers nationwide to make a tangible difference in children's lives, understanding that reading is the foundation for future success.

Where Is Reading Is Fundamental's Headquarters?

HQ Function

The headquarters serves as the central administrative, operational, and strategic hub for RIF's nationwide literacy programs, fundraising, advocacy, and partnership development.

Notable Features:

The office is situated in a modern office building in the NoMa (North of Massachusetts Avenue) neighborhood, known for its accessibility and proximity to Union Station and Capitol Hill.

Work Culture:

RIF's headquarters fosters a mission-driven, collaborative, and passionate work environment. Employees are dedicated to advancing children's literacy and making a positive impact on communities across the country.

HQ Significance:

Its location in the nation's capital enables RIF to effectively advocate for literacy policies, collaborate with federal agencies, and build alliances with other national non-profits and corporate partners.

Values Reflected in HQ: The headquarters' operations reflect RIF's core values of literacy, equity, community, and impact, focusing on efficient resource management to maximize support for children's reading.

Location:

Reading Is Fundamental's primary operational focus is within the United States and its territories. While RIF's direct programs are U.S.-based, its research, resources, and successful literacy models have influenced and inspired similar children's literacy initiatives internationally. The organization supports a national network of literacy programs, providing books and resources to millions of children across the U.S. through its local partnerships.

Street Address:

750 First Street NE, Suite 920

City:

Washington

State/Province:

D.C.

Country:

USA

Where Else Does Reading Is Fundamental Operate Around the World?

Nationwide Program Sites, USA

Address: N/A (Programmatic implementation through local partners)

To deliver RIF's literacy programs and resources effectively to children in diverse communities nationwide, adapting to local needs and leveraging local partnerships for maximum impact.

Buying Intent Signals for Reading Is Fundamental

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Reading Is Fundamental? Meet the Executive Team

As of April 2025, Reading Is Fundamental' leadership includes:

Alicia Levi - President & CEO
Martha Williams - Chief Financial Officer
Erin Bailey - Chief Operating Officer
Judy Sierra - Chief Development and Marketing Officer
Bryan Hains - Vice President, Technology and Operations Support

Who's Investing in Reading Is Fundamental?

Reading Is Fundamental has been backed by several prominent investors over the years, including:

Corporate Partners (e.g., International Paper, Macy's, KPMG)
Foundation Grants (e.g., The Dollar General Literacy Foundation, The Benevity Community Impact Fund)
Individual Donors
U.S. Department of Education (historically, through competitive grants like Innovative Approaches to Literacy)
Community and Service Organizations

What Leadership Changes Has Reading Is Fundamental Seen Recently?

Hire0
Exits0

Publicly available information regarding specific executive hires or exits at Reading Is Fundamental within the immediate past 12 months is limited. Non-profit leadership changes are often announced through their official website or sector-specific publications. Key leadership positions appear stable based on recent public data.

What Technology (Tech Stack) Is Used byReading Is Fundamental?

Discover the tools Reading Is Fundamental uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Reading Is Fundamental Email Formats and Examples

Reading Is Fundamental likely uses standard professional email formats for its staff. Common patterns include the first initial followed by the last name, or the full first name separated from the last name by a period, at their domain rif.org.

[first_initial][last]@rif.org (e.g., jdoe@rif.org) or [first].[last]@rif.org (e.g. jane.doe@rif.org)

Format

alevi@rif.org

Example

80%

Success rate

What's the Latest News About Reading Is Fundamental?

rif.org • February 12, 2024

Reading Is Fundamental News: Reading Is Fundamental and Macy’s Celebrate 20 Years of Partnership

Reading Is Fundamental (RIF) and Macy’s are celebrating two decades of a cherished partnership. Since 2004, Macy's has contributed over $44 million to RIF, providing more than 15 million books to children nationwide and fostering a love of reading through in-store campaigns and local community events....more

rif.org • August 2, 2023

Reading Is Fundamental News: RIF and International Paper Celebrate a Decade of Impact, Providing Over 600,000 Books to Children

Reading Is Fundamental (RIF) and International Paper (IP) mark their 10-year anniversary of partnership. Together, they have provided over 600,000 books to nearly 200,000 children across the U.S., focusing on IP communities and promoting early literacy....more

rif.org • June 1, 2023

Reading Is Fundamental News: Rally for Reading: RIF’s New Solution to the Nation’s Literacy Crisis

RIF launched Rally for Reading, a multi-year initiative to address the U.S. literacy crisis. It aims to provide books and literacy support to one million children, empower educators and families, and cultivate a joy of reading through innovative programs and partnerships....more

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