What Does Reaction Do?

Total employees146
HeadquartersLondon
Founded2019

Reaction Global is a digital media company focused on providing high-quality, independent journalism, insightful analysis, and a platform for diverse opinions on current events, politics, economics, and culture. It aims to challenge conventional wisdom and foster intelligent debate among its readers, offering a distinctive voice in the crowded media landscape. Reaction Global champions free speech and critical thinking, delivering content through its online platform, newsletters, and events.

Where Is Reaction's Headquarters?

HQ Function

Serves as the central hub for editorial leadership, content creation, operational management, and business development for Reaction Global.

Notable Features:

Located in a prominent business district, providing easy access to key institutions and news sources. The office likely features modern workspaces designed for a collaborative and fast-paced media environment.

Work Culture:

An intellectually stimulating and dynamic work culture that values journalistic integrity, critical thinking, diverse perspectives, and collaborative teamwork. Employees are typically passionate about current affairs and dedicated to producing high-quality, independent content.

HQ Significance:

The London headquarters is crucial for Reaction Global, positioning it at the epicenter of UK and international news and events. This allows for timely reporting, in-depth analysis, and engagement with key figures across various sectors.

Values Reflected in HQ: The choice of a central London headquarters reflects Reaction Global's ambition to be an influential voice in national and international discourse, emphasizing its commitment to being at the heart of current events and intellectual debate.

Location:

While its primary operations are based in London, Reaction Global maintains a significant global presence through its digital platform, reaching an international readership. The company supports its global coverage by engaging with freelance journalists and contributors from around the world, ensuring a wide range of perspectives on international issues. Its content covers global politics, economics, and culture, catering to a worldwide audience interested in independent thought and analysis.

Street Address:

International House, 24 Holborn Viaduct

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Reaction Operate Around the World?

Global (Remote)

Address: N/A (Distributed Workforce)

To provide diverse global perspectives, specialized expertise, and on-the-ground reporting from different regions, enriching the breadth and depth of Reaction Global's news and analysis.

Buying Intent Signals for Reaction

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Reaction? Meet the Executive Team

As of April 2025, Reaction' leadership includes:

Iain Martin - Editor and Publisher
Robert Colvile - Director & Columnist
Alastair Machray - Executive Editor
Ed Shaw - Head of Commercial Development & Director

Who's Investing in Reaction?

Reaction has been backed by several prominent investors over the years, including:

Private Angel Investors
Founding Partners

What Leadership Changes Has Reaction Seen Recently?

Hire0
Exits0

No major publicly announced executive hires or departures for Reaction Global have been identified in the last 12 months. The core leadership team appears to be stable, focused on continuing the platform's growth and editorial direction.

What Technology (Tech Stack) Is Used byReaction?

Discover the tools Reaction uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Reaction Email Formats and Examples

Reaction Global commonly uses the email format of [first_initial].[last_name]@reaction.life for its employees. This is a standard professional email structure.

[first_initial].[last_name]@reaction.life

Format

i.martin@reaction.life

Example

80%

Success rate

What's the Latest News About Reaction?

Press Gazette • October 20, 2016

Reaction Global: New Comment and Analysis Website from Iain Martin Launched

Press Gazette reported on the launch of Reaction, a new digital platform for news commentary and analysis, co-founded by Iain Martin. The article highlighted its aim to provide a space for robust debate, independent thought, and high-quality journalism, distinguishing itself in the media landscape....more

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