What Does ReachLocal Do?

Total employees492
HeadquartersWoodland Hills
Founded

ReachLocal is a digital marketing company focused on helping local businesses acquire, manage, and retain customers online. Founded in 2004, it offers a comprehensive suite of solutions including search engine marketing (SEM), social media advertising, display advertising, SEO services, and more. In 2016, ReachLocal was acquired by Gannett Co., Inc., and its services and technology are now a core part of Gannett's digital marketing arm, LOCALiQ. ReachLocal's platform aims to simplify complex digital marketing for small and medium-sized businesses, providing them with technology, data, and expert service to achieve their marketing goals.

Where Is ReachLocal's Headquarters?

HQ Function

Historically served as the global corporate headquarters, housing executive leadership, product development, engineering, marketing, sales operations, and administrative functions before its acquisition by Gannett.

Notable Features:

Modern office campus with amenities designed to foster a collaborative and innovative work environment. Specific architectural details are not widely publicized, typical of leased corporate office spaces.

Work Culture:

Known for a dynamic, fast-paced, and results-oriented culture. Emphasized innovation in digital marketing, strong sales performance, and a focus on helping local businesses succeed online.

HQ Significance:

The birthplace of ReachLocal, where its core technologies and business model were developed, leading to its growth as a significant player in the local digital advertising space prior to its acquisition by Gannett.

Values Reflected in HQ: The HQ environment aimed to reflect values such as innovation, customer success, agility, and a strong performance-driven mindset, fostering a collaborative approach to solving client challenges.

Location:

While ReachLocal originated in the US, it rapidly expanded its operations internationally. Today, as part of Gannett and LOCALiQ, it supports businesses globally. Key international markets historically included Canada, Australia, New Zealand, Japan, Germany, the Netherlands, Brazil, and the UK. LOCALiQ continues to offer digital marketing solutions to businesses in North America, Europe, and the Asia-Pacific region, leveraging a global workforce and technology infrastructure to serve local businesses worldwide.

Street Address:

21700 Oxnard St, Suite 1600 (Historical)

City:

Woodland Hills

State/Province:

CA

Country:

USA

Where Else Does ReachLocal Operate Around the World?

Plano, TX/USA

Address: 5000 Legacy Dr, Plano, TX 75024 (Major LOCALiQ/Gannett operations hub)

Supports a large volume of clients across North America, focusing on delivering digital marketing campaign management and client services. Acts as a central hub for operational excellence.

McLean, VA/USA

Address: 7950 Jones Branch Dr, McLean, VA 22107

Serves as the central command for all Gannett operations, including its digital marketing services under LOCALiQ. Drives the strategic direction for the company's national and international presence.

Buying Intent Signals for ReachLocal

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading ReachLocal? Meet the Executive Team

As of April 2025, ReachLocal' leadership includes:

Michael Reed - Chairman and Chief Executive Officer, Gannett
Kris Barton - President, Digital Marketing Solutions, Gannett (Head of LOCALiQ)
Douglas Horne - Chief Financial Officer, Gannett
Kate Gutman - Chief Revenue Officer, Gannett

Who's Investing in ReachLocal?

ReachLocal has been backed by several prominent investors over the years, including:

Gannett Co., Inc. (Parent Company). Historically, prior to acquisition, key investors included VantagePoint Capital Partners, Rho Ventures, and Galleon Crossover.

What Leadership Changes Has ReachLocal Seen Recently?

Hire3
Exits1

Gannett, the parent company of ReachLocal/LOCALiQ, has experienced significant leadership transitions aimed at strengthening its digital transformation and market position. These include a new CEO, CFO, and CRO.

Departures

Sharon Rowlands, Sharon Rowlands resigned as President and CEO of Gannett and from its Board of Directors.

New Appointments:

Michael Reed, Michael Reed was appointed Chairman and CEO of Gannett, bringing extensive experience to lead the company.
Douglas Horne, Douglas Horne joined Gannett as Chief Financial Officer to oversee financial operations and strategy.
Kate Gutman, Kate Gutman was appointed Chief Revenue Officer to drive revenue generation initiatives across Gannett.

What Technology (Tech Stack) Is Used byReachLocal?

Discover the tools ReachLocal uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ReachLocal Email Formats and Examples

As ReachLocal is now part of Gannett and operates under the LOCALiQ brand, email formats typically follow Gannett's or LOCALiQ's conventions. Common formats include first initial followed by last name, or first name separated by a dot from the last name.

[first_initial][last]@gannett.com or [first].[last]@localiq.com

Format

jdoe@gannett.com or john.doe@localiq.com

Example

85%

Success rate

What's the Latest News About ReachLocal?

Gannett Press Release • February 7, 2024

Gannett | LOCALiQ Recognized as a 2024 Google Premier Partner

LOCALiQ, Gannett's digital marketing solutions arm (which includes ReachLocal's legacy services), announced its recognition as a 2024 Google Premier Partner. This status is awarded to the top 3% of Google Partners in their respective countries, signifying expertise in Google Ads and delivering strong client results....more

Gannett Investor Relations • May 2, 2024

Gannett Announces First Quarter 2024 Financial Results

Gannett reported its Q1 2024 financial results, highlighting growth in digital revenues, including those from its Digital Marketing Solutions (DMS) segment powered by LOCALiQ. The company emphasized its ongoing digital transformation and focus on serving local businesses....more

Gannett Press Release • November 2, 2023

Gannett | LOCALiQ Recognized as 2023 Microsoft Advertising Partner of the Year, Americas

LOCALiQ was named the 2023 Microsoft Advertising Partner of the Year for the Americas, showcasing its excellence in partnership and innovative use of Microsoft Advertising solutions to benefit clients....more

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