What Does Rawlings Do?

Total employees750
HeadquartersSt. Louis
Founded1887

Rawlings Sporting Goods Company, Inc. is a leading American manufacturer and marketer of sporting goods, renowned globally for its high-quality baseball and softball equipment. Founded in 1887, Rawlings has a rich heritage of innovation and craftsmanship, providing athletes of all levels with performance-enhancing products. The company is the official baseball supplier to Major League Baseball, a testament to its enduring commitment to quality and the sport itself. Beyond baseball, Rawlings also offers equipment for other sports, including basketball, football, and volleyball, maintaining a strong presence in the athletic goods market.

Where Is Rawlings's Headquarters?

HQ Function

The headquarters serves as the central hub for Rawlings's corporate administration, product design and development, marketing, sales operations, and strategic planning.

Notable Features:

The facility is a modern office space designed to support collaboration and innovation. While specific public details are limited, it likely includes showrooms for its extensive product lines and possibly areas dedicated to product testing and R&D, reflecting its commitment to sports excellence.

Work Culture:

The work culture at Rawlings is likely characterized by a passion for sports, teamwork, and a drive for quality and performance. Employees often share an appreciation for the company's heritage and its impact on athletics, fostering a dynamic and engaged environment that blends tradition with modern innovation.

HQ Significance:

Rawlings's headquarters in St. Louis is significant as the command center for one of the most iconic brands in American sports history. It's where strategies are forged to maintain its leadership in baseball and softball equipment and expand its global footprint.

Values Reflected in HQ: The headquarters likely reflects Rawlings's core values of quality, performance, innovation, integrity, and a deep respect for the heritage of sport, particularly baseball.

Location:

Rawlings supports its global operations through a network of manufacturing facilities, distribution centers, and sales offices. While its core market is North America, Rawlings products are distributed and sold internationally, with a significant presence in key baseball and softball playing nations across Asia-Pacific, Latin America, and Europe. The company collaborates with international sports leagues and organizations to promote its brand and products worldwide.

Street Address:

510 Maryville University Drive, Suite 110

City:

St. Louis

State/Province:

Missouri

Country:

USA

Where Else Does Rawlings Operate Around the World?

Washington, Missouri, USA

Address: Information on specific street address for the manufacturing plant is not publicly detailed, but it's a key facility in Washington, MO.

Serves as a crucial production hub for premium baseball equipment, supporting both domestic and international markets with specialized manufacturing expertise.

Ava, Missouri, USA

Address: Information on specific street address for the bat manufacturing plant is not publicly detailed, but it's a key facility in Ava, MO.

Focuses on the production of wood baseball bats, contributing to Rawlings's comprehensive offerings for the sport in North America.

Turrialba, Costa Rica

Address: Specific address not publicly listed, located in the Turrialba Free Trade Zone.

Dedicated to the high-volume, precision manufacturing of baseballs for MLB and other markets, ensuring consistent quality and supply.

Buying Intent Signals for Rawlings

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Rawlings? Meet the Executive Team

As of April 2025, Rawlings' leadership includes:

Michael Zlaket - Chief Executive Officer
Mike Thompson - President & Chief Operating Officer
Eric Reinsfelder - Chief Financial Officer
Jason Gentry - Chief Marketing Officer
Jeff Fiorini - Chief Commercial Officer

Who's Investing in Rawlings?

Rawlings has been backed by several prominent investors over the years, including:

Seidler Equity Partners
Major League Baseball (MLB)

What Leadership Changes Has Rawlings Seen Recently?

Hire0
Exits0

No major, publicly announced external C-suite hires from outside the company or departures have been widely reported for Rawlings in the last 12 months. The top executive team has shown stability, with any changes likely being internal role evolutions or promotions not broadly publicized.

What Technology (Tech Stack) Is Used byRawlings?

Discover the tools Rawlings uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Rawlings Email Formats and Examples

Rawlings likely utilizes common corporate email formats. While specific patterns can vary, a frequent structure involves a combination of the employee's first and last name.

[first_initial][last]@rawlings.com

Format

jdoe@rawlings.com

Example

75%

Success rate

What's the Latest News About Rawlings?

Baseball.com.au • February 22, 2024

Rawlings and Baseball Australia Announce Exciting New Partnership

Rawlings and Baseball Australia announced a multi-year partnership, naming Rawlings the Official Glove, Protective Equipment, and Baseball of Baseball Australia. This collaboration aims to support baseball development across Australia....more

MLB.com • October 5, 2023

MLB, Rawlings extend long-standing partnership

Major League Baseball and Rawlings Sporting Goods Company, Inc. announced a multi-year extension of their partnership. Rawlings will continue as the Official Baseball, Batting Helmet, Fielder’s Glove, and Catcher’s Mitt of MLB, and will also continue to manage the Rawlings Gold Glove Award Platform....more

Rawlings News • June 20, 2023

RAWLINGS LAUNCHES REV1X GLOVE SERIES FEATURING CARBON BRAND DIGITAL LIGHT SYNTHESIS™ (DLS™) TECHNOLOGY

Rawlings unveiled its latest innovation in fielding glove technology, the REV1X series, which incorporates Carbon's Digital Light Synthesis™ (DLS™) 3D printing technology to create a lighter, more durable, and form-fitting glove....more

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