Raw Generation is a health and wellness company dedicated to making healthy eating easier and more accessible. Founded in 2012 by Bill Geier and his daughter Jessica Rosen, the company specializes in creating and delivering delicious, ready-to-consume raw, plant-based juices, smoothies, cleanses, and other health-focused food products. Their offerings are designed to support various wellness goals, including weight loss, detoxification, increased energy, and overall improved health. Raw Generation emphasizes the use of high-quality, unpasteurized ingredients, free from artificial additives, preservatives, and refined sugars, catering to a growing market of health-conscious consumers seeking convenient and effective nutritional solutions primarily through their e-commerce platform.
The headquarters serves as the central hub for Raw Generation's operations, including product development, marketing strategy, e-commerce management, customer support, and administrative functions.
Likely a modern office facility equipped to support a fast-growing e-commerce business in the health food sector. May include areas for new product formulation and quality control testing, alongside collaborative workspaces.
Expected to be a dynamic, mission-driven environment focused on health, wellness, and innovation. The culture likely promotes collaboration, customer-centricity, and a passion for natural, plant-based nutrition, reflecting the company's core products and values.
The East Brunswick headquarters is pivotal for coordinating Raw Generation's nationwide e-commerce operations, from digital marketing and sales to logistics planning for their temperature-sensitive products, enabling them to reach customers across the continental US.
Raw Generation's operations and customer base are currently focused within the continental United States. They utilize their e-commerce platform to ship products directly to consumers across this region. As of now, the company does not offer international shipping or maintain distinct international offices, concentrating its efforts on serving the U.S. market for healthy, plant-based foods and juices.
1000 Tower Ln, Ste 1000
East Brunswick
New Jersey
USA
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As of April 2025, Raw Generation' leadership includes:
Raw Generation has been backed by several prominent investors over the years, including:
Specific details regarding executive new hires or departures at Raw Generation within the past 12 months are not broadly publicized. Personnel changes in privately held companies like Raw Generation are often kept internal unless deemed of major public significance.
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Common email formats for companies like Raw Generation often follow patterns such as [first_initial][last]@[domain.com] or [first].[last]@[domain.com]. The exact format used by Raw Generation is not publicly confirmed, but educated guesses can be made based on industry standards.
A likely format is [first_initial][last]@rawgeneration.com (e.g., jdoe@rawgeneration.com)
Format
jrosen@rawgeneration.com (example based on a common pattern for CEO Jessica Rosen)
Example
70%
Success rate
Cision PR Newswire • 2024-02-20
Raw Generation announced the launch of its new Skinny Smoothies and Skinny Soups line, designed to support healthy weight loss. These products are made from raw, plant-based ingredients, are low in calories, and rich in nutrients and fiber, catering to health-conscious consumers....more
Business Wire • 2021-11-17
Corbel Capital Partners, a Los Angeles-based private investment firm, announced its investment in Raw Generation. The partnership aims to support Raw Generation's continued growth and expansion in the health and wellness market....more
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