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Rationale Skincare is an Australian luxury skincare brand founded in 1992 by Richard Parker. Renowned for its scientific approach to dermatology, Rationale focuses on protecting and repairing skin from environmental aggressors, particularly solar and pollution-induced damage. The brand's philosophy revolves around the 'Essential Six' collections, a regimen designed to deliver luminous, healthy skin through Isotropic Formulations. Rationale offers a range of high-performance products and personalized in-clinic treatments, supported by extensive research and skin diagnostics. In August 2022, Rationale Skincare was acquired by the South Korean beauty conglomerate Amorepacific, aiming to accelerate its global expansion while maintaining its core brand identity and commitment to scientific innovation.
The Toorak head office serves as the central hub for global operations, brand management, marketing, sales strategy, finance, and corporate administration. It coordinates with the R&D, innovation, and production facilities in Kyneton.
The Toorak headquarters likely reflects the brand's luxury positioning with sophisticated design. The Kyneton facility is a state-of-the-art laboratory and treatment center, central to Rationale's scientific identity.
The work culture is expected to be professional, innovative, and focused on excellence, consistent with a luxury brand in the scientific skincare sector. There's a strong emphasis on research, efficacy, and premium customer experience.
The Melbourne HQ is key for managing global commercial operations and expansion under Amorepacific. The Kyneton facility is the heart of Rationale's product innovation, scientific integrity, and unique Isotropic Formulation technology.
Rationale Skincare supports its global operations primarily through its network of owned flagship clinics in Australia, Singapore, Hong Kong, London, and Los Angeles, alongside a robust e-commerce platform. Globally supported functions include direct-to-consumer sales, personalized skin consultations (in-person and virtual), brand marketing, distribution, and customer service. With the backing of Amorepacific, Rationale is actively expanding its international clinic footprint and digital presence to reach new markets and solidify its position as a global leader in luxury scientific skincare.
Level 6, 521 Toorak Road
Toorak, Melbourne
VIC
Australia
Address: 100 Moncur Street, Woollahra, NSW 2025, Australia
To cater to the discerning clientele in New South Wales, offering personalized skincare solutions and reinforcing Rationale's luxury positioning in a major Australian metropolitan area.
Address: 521 Toorak Road, Toorak, VIC 3142, Australia
Serves the Melbourne market as a primary brand hub for client consultations, treatments, and product experiences in Victoria.
Address: Raffles City Shopping Centre, #01-19, 252 North Bridge Road, Singapore 179103
To establish and grow Rationale's footprint in Asia, catering to a sophisticated clientele in Singapore and acting as a key location for brand visibility in the region.
Address: 8458 Melrose Place, Los Angeles, CA 90069, USA
To establish a strong brand presence in the highly competitive US luxury skincare market, starting with a key location in Los Angeles, and to serve as a base for further expansion in North America.
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As of April 2025, RATIONALE' leadership includes:
RATIONALE has been backed by several prominent investors over the years, including:
A key leadership change occurred in early 2023 following Rationale Skincare's acquisition by Amorepacific. Shamini Rajarethnam was appointed CEO, succeeding founder Richard Parker, who transitioned to the role of Founder & Chief Creative Officer to continue guiding the brand's vision and product innovation.
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Rationale Skincare likely utilizes standard corporate email formats. Common patterns include [first].[last]@rationale.com or [first_initial][last]@rationale.com. These formats are typical for professional communication within the beauty and luxury goods industries.
[first].[last]@rationale.com
Format
jane.doe@rationale.com
Example
75%
Success rate
Cosmetics Business • February 21, 2023
Following its acquisition by Amorepacific, Rationale Skincare appointed Shamini Rajarethnam as its new CEO. Rajarethnam, with previous leadership roles at Chanel and LVMH (Benefit Cosmetics), is set to drive the Australian luxury brand's global expansion....more
Vogue Australia • January 27, 2023
Australian luxury skincare brand Rationale celebrated the opening of its first North American flagship clinic on Melrose Place, Los Angeles. This marks a significant milestone in the brand's international growth strategy, bringing its renowned personalized skincare treatments to the US market....more
Premium Beauty News • August 9, 2022
South Korean beauty giant Amorepacific announced its agreement to acquire Rationale, a prominent Australian luxury skincare brand known for its scientific approach and personalized solutions. The acquisition is aimed at strengthening Amorepacific's luxury brand portfolio and supporting Rationale's global expansion....more
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