What Does RATIONALE Do?

Total employees132
HeadquartersToorak, Melbourne
Founded1992

Rationale Skincare is an Australian luxury skincare brand founded in 1992 by Richard Parker. Renowned for its scientific approach to dermatology, Rationale focuses on protecting and repairing skin from environmental aggressors, particularly solar and pollution-induced damage. The brand's philosophy revolves around the 'Essential Six' collections, a regimen designed to deliver luminous, healthy skin through Isotropic Formulations. Rationale offers a range of high-performance products and personalized in-clinic treatments, supported by extensive research and skin diagnostics. In August 2022, Rationale Skincare was acquired by the South Korean beauty conglomerate Amorepacific, aiming to accelerate its global expansion while maintaining its core brand identity and commitment to scientific innovation.

Where Is RATIONALE's Headquarters?

HQ Function

The Toorak head office serves as the central hub for global operations, brand management, marketing, sales strategy, finance, and corporate administration. It coordinates with the R&D, innovation, and production facilities in Kyneton.

Notable Features:

The Toorak headquarters likely reflects the brand's luxury positioning with sophisticated design. The Kyneton facility is a state-of-the-art laboratory and treatment center, central to Rationale's scientific identity.

Work Culture:

The work culture is expected to be professional, innovative, and focused on excellence, consistent with a luxury brand in the scientific skincare sector. There's a strong emphasis on research, efficacy, and premium customer experience.

HQ Significance:

The Melbourne HQ is key for managing global commercial operations and expansion under Amorepacific. The Kyneton facility is the heart of Rationale's product innovation, scientific integrity, and unique Isotropic Formulation technology.

Values Reflected in HQ: The headquarters and R&D facilities reflect values of scientific rigor, precision, luxury, innovation, and a deep commitment to skin health and efficacy.

Location:

Rationale Skincare supports its global operations primarily through its network of owned flagship clinics in Australia, Singapore, Hong Kong, London, and Los Angeles, alongside a robust e-commerce platform. Globally supported functions include direct-to-consumer sales, personalized skin consultations (in-person and virtual), brand marketing, distribution, and customer service. With the backing of Amorepacific, Rationale is actively expanding its international clinic footprint and digital presence to reach new markets and solidify its position as a global leader in luxury scientific skincare.

Street Address:

Level 6, 521 Toorak Road

City:

Toorak, Melbourne

State/Province:

VIC

Country:

Australia

Where Else Does RATIONALE Operate Around the World?

Woollahra, NSW, Australia

Address: 100 Moncur Street, Woollahra, NSW 2025, Australia

To cater to the discerning clientele in New South Wales, offering personalized skincare solutions and reinforcing Rationale's luxury positioning in a major Australian metropolitan area.

Toorak, VIC, Australia (Clinic)

Address: 521 Toorak Road, Toorak, VIC 3142, Australia

Serves the Melbourne market as a primary brand hub for client consultations, treatments, and product experiences in Victoria.

Singapore, Singapore

Address: Raffles City Shopping Centre, #01-19, 252 North Bridge Road, Singapore 179103

To establish and grow Rationale's footprint in Asia, catering to a sophisticated clientele in Singapore and acting as a key location for brand visibility in the region.

Los Angeles, CA, USA

Address: 8458 Melrose Place, Los Angeles, CA 90069, USA

To establish a strong brand presence in the highly competitive US luxury skincare market, starting with a key location in Los Angeles, and to serve as a base for further expansion in North America.

Buying Intent Signals for RATIONALE

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading RATIONALE? Meet the Executive Team

As of April 2025, RATIONALE' leadership includes:

Richard Parker - Founder & Chief Creative Officer
Shamini Rajarethnam - Chief Executive Officer

Who's Investing in RATIONALE?

RATIONALE has been backed by several prominent investors over the years, including:

Amorepacific

What Leadership Changes Has RATIONALE Seen Recently?

Hire1
Exits1

A key leadership change occurred in early 2023 following Rationale Skincare's acquisition by Amorepacific. Shamini Rajarethnam was appointed CEO, succeeding founder Richard Parker, who transitioned to the role of Founder & Chief Creative Officer to continue guiding the brand's vision and product innovation.

Departures

Richard Parker, Richard Parker stepped down from the CEO position as part of a planned leadership transition following the Amorepacific acquisition.

New Appointments:

Shamini Rajarethnam, Shamini Rajarethnam was appointed as the new Chief Executive Officer of Rationale Skincare, tasked with spearheading its global expansion strategy.

What Technology (Tech Stack) Is Used byRATIONALE?

Discover the tools RATIONALE uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

RATIONALE Email Formats and Examples

Rationale Skincare likely utilizes standard corporate email formats. Common patterns include [first].[last]@rationale.com or [first_initial][last]@rationale.com. These formats are typical for professional communication within the beauty and luxury goods industries.

[first].[last]@rationale.com

Format

jane.doe@rationale.com

Example

75%

Success rate

What's the Latest News About RATIONALE?

Cosmetics BusinessFebruary 21, 2023

Rationale Skincare Appoints Shamini Rajarethnam as New CEO

Following its acquisition by Amorepacific, Rationale Skincare appointed Shamini Rajarethnam as its new CEO. Rajarethnam, with previous leadership roles at Chanel and LVMH (Benefit Cosmetics), is set to drive the Australian luxury brand's global expansion....more

Vogue AustraliaJanuary 27, 2023

Rationale Skincare Opens First North American Flagship on Melrose Place, Los Angeles

Australian luxury skincare brand Rationale celebrated the opening of its first North American flagship clinic on Melrose Place, Los Angeles. This marks a significant milestone in the brand's international growth strategy, bringing its renowned personalized skincare treatments to the US market....more

Premium Beauty NewsAugust 9, 2022

Amorepacific Acquires Australian Luxury Skincare Brand Rationale

South Korean beauty giant Amorepacific announced its agreement to acquire Rationale, a prominent Australian luxury skincare brand known for its scientific approach and personalized solutions. The acquisition is aimed at strengthening Amorepacific's luxury brand portfolio and supporting Rationale's global expansion....more

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