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Rare Ltd.'s Overview

Total employees400
HeadquartersTwycross, Atherstone
Founded1985

Rare Ltd. is a legendary British video game development studio with a rich history of creating iconic and beloved titles. Founded in 1985, Rare is now part of Microsoft's Xbox Game Studios. They are renowned for their creativity, high-quality production values, and distinctive art styles. Currently, Rare is focused on developing and supporting the shared-world pirate adventure 'Sea of Thieves' and is also working on the highly anticipated title 'Everwild'. The studio prides itself on fostering a unique and creative development environment at its countryside headquarters in Twycross, UK.

Where is Rare Ltd.'s Headquarters?

HQ Function

Primary game development studio: encompassing game design, art, software engineering, audio design, quality assurance, and overall studio operations for titles like Sea of Thieves and Everwild.

Notable Features:

The campus is famously located in and around a converted 18th-century manor house and associated farm buildings, set within extensive, picturesque grounds. It features custom-built, state-of-the-art development facilities integrated with historic architecture.

Work Culture:

Rare's work culture is often described as highly creative, collaborative, and supportive, with a strong emphasis on innovation and quality. The unique, somewhat secluded campus environment is believed to foster focus and a strong sense of community among employees. The company actively promotes a healthy work-life balance.

HQ Significance:

The Twycross HQ is not just a workplace but a core part of Rare's identity and heritage, being the site where many of its legendary games were created. It symbolizes the studio's commitment to a unique development environment and is a key factor in attracting and retaining talent.

Values Reflected in HQ: The headquarters reflects Rare's values of creativity, craftsmanship, and a unique approach to game development. The blend of historic and modern architecture in a natural setting suggests a respect for heritage combined with forward-thinking innovation, and an environment conducive to well-being and focused work.

Location:

While Rare's development studio is based exclusively in the UK, its games reach a global audience. As part of Xbox Game Studios, Rare's titles are published and distributed worldwide on Xbox consoles and Windows PC, and increasingly on other platforms. Microsoft's global infrastructure supports marketing, sales, community management, and online services for Rare's games across numerous international markets.

Street Address:

Manor Park

City:

Twycross, Atherstone

State/Province:

Leicestershire

Country:

United Kingdom

Rare Ltd.'s Global Presence

N/A - Operations Primarily Centralized

Address: N/A

The focus is on fostering a cohesive and integrated development environment at the main Twycross HQ. Microsoft's global infrastructure handles worldwide operational and market-facing activities.

Buying Intent Signals for Rare Ltd.

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Rare Ltd.

As of April 2025, Rare Ltd.' leadership includes:

Craig Duncan - Studio Head & Corporate VP, Xbox Game Studios
Gregg Mayles - Creative Director
Joe Neate - Executive Producer (Sea of Thieves)
Louise O'Connor - Executive Producer (Everwild)
Simon Woodroffe - Studio Technical Director

Investors of Rare Ltd.

Rare Ltd. has been backed by several prominent investors over the years, including:

Microsoft Corporation (Parent Company, acquired Rare Ltd. in 2002)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

The executive leadership team at Rare Ltd. has demonstrated stability over the past 12 months. No major publicly announced hires or departures specifically at Rare's top studio executive level have been noted. Key leadership figures continue in their established roles, guiding the development of ongoing and future projects.

Technology (Tech Stack) used by Rare Ltd.

Discover the tools Rare Ltd. uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Rare Ltd. Email Formats and Examples

While specific internal email structures can vary, a common format for companies like Rare Ltd. (especially being a Microsoft subsidiary) often involves the first initial and last name, or first name and last name separated by a dot, followed by the company domain. For Rare Ltd., this would be '@rare.co.uk'.

Likely formats include [first_initial][last_name]@rare.co.uk or [first_name].[last_name]@rare.co.uk

Format

example: jdoe@rare.co.uk or jane.doe@rare.co.uk

Example

75%

Success rate

News and media

Xbox WireApril 30, 2024

Rare Ltd.'s Sea of Thieves Available Now on PlayStation 5

Marking a significant multiplatform expansion, Rare's popular shared-world pirate adventure, Sea of Thieves, officially launched on Sony's PlayStation 5, inviting a new community of players to its vibrant world....more

SeaOfThieves.com (Official Site)April 25, 2024

Rare Ltd. Launches Sea of Thieves Season 12

Sea of Thieves Season 12 went live, introducing new gameplay mechanics like throwing knives and the Bone Caller, new Plunder Pass rewards, and ongoing narrative developments for the game....more

Xbox WireFebruary 21, 2024

Rare Ltd.'s Sea of Thieves Announced for PlayStation 5 as Part of Xbox Multiplatform Strategy

Microsoft announced that four Xbox Game Studios titles, including Rare's Sea of Thieves, would be coming to other console platforms, with Sea of Thieves slated for a PlayStation 5 release....more

Xbox Wire / YouTube (Xbox Showcase)June 11, 2023

Rare Ltd. Showcases 'The Legend of Monkey Island' Crossover for Sea of Thieves

During the Xbox Games Showcase, Rare announced a major free crossover event for Sea of Thieves titled 'The Legend of Monkey Island', bringing iconic characters and locations from the beloved LucasArts series into their pirate world....more

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