Rare Ltd. is a legendary British video game development studio with a rich history of creating iconic and beloved titles. Founded in 1985, Rare is now part of Microsoft's Xbox Game Studios. They are renowned for their creativity, high-quality production values, and distinctive art styles. Currently, Rare is focused on developing and supporting the shared-world pirate adventure 'Sea of Thieves' and is also working on the highly anticipated title 'Everwild'. The studio prides itself on fostering a unique and creative development environment at its countryside headquarters in Twycross, UK.
Primary game development studio: encompassing game design, art, software engineering, audio design, quality assurance, and overall studio operations for titles like Sea of Thieves and Everwild.
The campus is famously located in and around a converted 18th-century manor house and associated farm buildings, set within extensive, picturesque grounds. It features custom-built, state-of-the-art development facilities integrated with historic architecture.
Rare's work culture is often described as highly creative, collaborative, and supportive, with a strong emphasis on innovation and quality. The unique, somewhat secluded campus environment is believed to foster focus and a strong sense of community among employees. The company actively promotes a healthy work-life balance.
The Twycross HQ is not just a workplace but a core part of Rare's identity and heritage, being the site where many of its legendary games were created. It symbolizes the studio's commitment to a unique development environment and is a key factor in attracting and retaining talent.
While Rare's development studio is based exclusively in the UK, its games reach a global audience. As part of Xbox Game Studios, Rare's titles are published and distributed worldwide on Xbox consoles and Windows PC, and increasingly on other platforms. Microsoft's global infrastructure supports marketing, sales, community management, and online services for Rare's games across numerous international markets.
Manor Park
Twycross, Atherstone
Leicestershire
United Kingdom
Address: N/A
The focus is on fostering a cohesive and integrated development environment at the main Twycross HQ. Microsoft's global infrastructure handles worldwide operational and market-facing activities.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Rare Ltd.' leadership includes:
Rare Ltd. has been backed by several prominent investors over the years, including:
The executive leadership team at Rare Ltd. has demonstrated stability over the past 12 months. No major publicly announced hires or departures specifically at Rare's top studio executive level have been noted. Key leadership figures continue in their established roles, guiding the development of ongoing and future projects.
Discover the tools Rare Ltd. uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
While specific internal email structures can vary, a common format for companies like Rare Ltd. (especially being a Microsoft subsidiary) often involves the first initial and last name, or first name and last name separated by a dot, followed by the company domain. For Rare Ltd., this would be '@rare.co.uk'.
Likely formats include [first_initial][last_name]@rare.co.uk or [first_name].[last_name]@rare.co.uk
Format
example: jdoe@rare.co.uk or jane.doe@rare.co.uk
Example
75%
Success rate
Xbox Wire • April 30, 2024
Marking a significant multiplatform expansion, Rare's popular shared-world pirate adventure, Sea of Thieves, officially launched on Sony's PlayStation 5, inviting a new community of players to its vibrant world....more
SeaOfThieves.com (Official Site) • April 25, 2024
Sea of Thieves Season 12 went live, introducing new gameplay mechanics like throwing knives and the Bone Caller, new Plunder Pass rewards, and ongoing narrative developments for the game....more
Xbox Wire • February 21, 2024
Microsoft announced that four Xbox Game Studios titles, including Rare's Sea of Thieves, would be coming to other console platforms, with Sea of Thieves slated for a PlayStation 5 release....more
Xbox Wire / YouTube (Xbox Showcase) • June 11, 2023
During the Xbox Games Showcase, Rare announced a major free crossover event for Sea of Thieves titled 'The Legend of Monkey Island', bringing iconic characters and locations from the beloved LucasArts series into their pirate world....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including Rare Ltd., are just a search away.