What Does Rakuten Advertising Do?

Total employees927
HeadquartersNew York
Founded1996

Rakuten Advertising is a premier global technology company specializing in performance marketing and advertising solutions. They strategically connect advertisers with an extensive network of publishers to reach new audiences, drive sales, generate leads, and boost engagement. Their comprehensive suite of services includes affiliate marketing, programmatic display advertising, search engine marketing, and influencer marketing campaigns. Rakuten Advertising operates as a key division of the Rakuten Group, one of the world's foremost internet services companies, leveraging its vast ecosystem and data capabilities.

Where Is Rakuten Advertising's Headquarters?

HQ Function

Serves as a central hub for US operations, encompassing strategic leadership, client services, sales, marketing, and technology development support for the Americas.

Notable Features:

Modern office facilities located in the Flatiron District, designed to foster collaboration and innovation, with excellent access to industry talent, clients, and partners.

Work Culture:

Characterized by a dynamic, data-driven, and innovative work environment that encourages collaboration, continuous learning, and a strong focus on delivering measurable results for clients and partners. It reflects Rakuten's emphasis on teamwork and 'Omotenashi' (Japanese hospitality).

HQ Significance:

Strategically positioned in a global nexus for advertising and technology, enabling close proximity to key clients, an extensive partner ecosystem, and a rich talent pool. This location reinforces its leadership in the ad-tech space.

Values Reflected in HQ: The headquarters' design and operational ethos likely reflect Rakuten's core 'Shugi' principles: 'Integrity – Always improve, always advance,' 'Teamwork – Succeed as a team,' 'Innovation – Embrace the future,' and 'Customer Satisfaction – Maximize customer and partner satisfaction.'

Location:

Rakuten Advertising maintains a robust global footprint with strategically located offices and operations across North America, South America (LATAM), EMEA (Europe, Middle East, and Africa), and APAC (Asia-Pacific). This extensive network enables them to support a worldwide community of advertisers and publishers with localized expertise and services. Key functions delivered globally include multi-lingual client account management, publisher development and support, international sales and business development, regional marketing, global technology infrastructure support, and data analytics tailored to diverse international markets.

Street Address:

215 Park Avenue South

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Rakuten Advertising Operate Around the World?

London, UK

Address: 71 Queen Victoria Street, London, EC4V 4AY, United Kingdom

To support and expand Rakuten Advertising's network of advertisers and publishers across European markets, delivering tailored strategies that address local market nuances, consumer behaviors, and regulatory environments.

Sydney, NSW/Australia

Address: Level 8, 580 George Street, Sydney, NSW 2000, Australia

To spearhead growth and provide localized support for Rakuten Advertising's clients and partners within the rapidly evolving Asia-Pacific digital advertising and e-commerce sectors, adapting services to regional trends.

San Mateo, CA/USA

Address: 800 Concar Drive, San Mateo, CA 94402, USA

Facilitates innovation and technological advancement for Rakuten Advertising's platforms and services, while also supporting West Coast clients and partners.

Buying Intent Signals for Rakuten Advertising

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Rakuten Advertising? Meet the Executive Team

As of April 2025, Rakuten Advertising' leadership includes:

Nick Stamos - Chief Executive Officer (CEO)
Jeff Wender - Chief Revenue Officer (CRO)
Aki Ryopponen - Chief Product Officer
Pareeza Rupani - Chief Financial Officer (CFO)

Who's Investing in Rakuten Advertising?

Rakuten Advertising has been backed by several prominent investors over the years, including:

Rakuten Group, Inc.

What Leadership Changes Has Rakuten Advertising Seen Recently?

Hire0
Exits0

Rakuten Advertising's senior executive team has demonstrated stability in the past year. While ongoing strategic role adjustments and internal promotions are common in large global firms, there have been no widely publicized major C-suite hires or departures within the last 12 months, indicating a period of leadership continuity focused on executing existing strategies.

What Technology (Tech Stack) Is Used byRakuten Advertising?

Discover the tools Rakuten Advertising uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Rakuten Advertising Email Formats and Examples

Rakuten Advertising, as part of the broader Rakuten Group, primarily utilizes email addresses associated with the @rakuten.com domain. The most common format observed is [first_name].[last_name]@rakuten.com. Variations such as [first_initial][last_name]@rakuten.com may exist but are less common for general communication.

first.last@rakuten.com

Format

jane.doe@rakuten.com

Example

85%

Success rate

What's the Latest News About Rakuten Advertising?

Rakuten AdvertisingFebruary 13, 2024

Rakuten Advertising Unveils Industry-First AI-Powered Affiliate Recommendations Tool

Rakuten Advertising launched an innovative AI-powered tool designed to provide personalized affiliate partner recommendations, aiming to optimize campaign performance and discovery for advertisers....more

Rakuten AdvertisingNovember 2, 2023

Rakuten Advertising Celebrates Multiple Wins at the Global Performance Marketing Awards 2023

Rakuten Advertising received several prestigious awards at the Global Performance Marketing Awards (GPMAs) 2023, recognizing their achievements and innovations in the affiliate and performance marketing sectors....more

Rakuten AdvertisingOctober 19, 2023

Rakuten Advertising and PXA Announce Strategic Partnership to Revolutionise Affiliate Marketing in Japan

Rakuten Advertising partnered with PXA (Performance X Affiliate) to enhance affiliate marketing solutions and expand their service offerings within the Japanese market, aiming to drive innovation and value for local advertisers and publishers....more

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