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Rakuten TV
What Does Rakuten TV Do?
Rakuten TV is a premier video-on-demand (VOD) streaming service in Europe, offering a wide selection of movies and TV series for rental, purchase, and subscription. It provides the latest Hollywood blockbusters, popular TV shows, local cinematic gems, and a variety of channels including free, ad-supported content (AVOD). Rakuten TV aims to deliver a high-quality cinematic experience directly to users' smart TVs, mobiles, tablets, and computers, positioning itself as 'Your Cinema at Home'.
Where Is Rakuten TV's Headquarters?
HQ Function
Serves as the central hub for Rakuten TV's European operations, including platform development, content acquisition, marketing, business strategy, and overall management of its video-on-demand services.
Notable Features:
Located in the @22 Barcelona innovation district, a hub for technology and media companies. The office likely features modern, open-plan workspaces designed to foster collaboration and innovation.
Work Culture:
A dynamic, international, and tech-driven environment that encourages innovation, agility, and teamwork. Employees often share a passion for cinema, entertainment, and technology.
HQ Significance:
Barcelona's status as a major European tech and cultural hub provides Rakuten TV with access to skilled talent, a vibrant ecosystem for partnerships, and a strategic base for its pan-European operations.
Values Reflected in HQ: The headquarters' location in an innovation district reflects Rakuten TV's commitment to technological advancement, forward-thinking solutions in digital entertainment, and a dynamic corporate culture.
Location:
Rakuten TV primarily operates across Europe, with its services available in over 40 countries. Its global functions, supported from its Barcelona headquarters and regional offices, include international content licensing and distribution, robust platform technology development and maintenance, multi-lingual customer support, localized marketing and advertising campaigns for various European markets, and strategic partnerships with device manufacturers (like Samsung, LG, Philips, Hisense) and content providers to ensure broad accessibility of its VOD and FAST channel services. While its core consumer-facing operations are European, its technological backbone and content partnerships are part of the wider Rakuten Group's global ecosystem.
Street Address:
Doctor Trueta 12-14, Complejo @22, Edificio B
City:
Barcelona
State/Province:
Catalonia
Country:
Spain
Where Else Does Rakuten TV Operate Around the World?
London, United Kingdom
Address: 1 Finsbury Avenue, London, EC2M 2PF, United Kingdom (Rakuten Group Office)
To manage and grow Rakuten TV's presence in the competitive UK streaming market, focusing on local content acquisition, strategic partnerships, and targeted marketing campaigns to the British audience.
Berlin, Germany
Address: Potsdamer Platz 10, Haus 2, 5. OG, 10785 Berlin, Germany (Rakuten Group Office)
To strengthen Rakuten TV's foothold in the German-speaking market, adapting services and content to local preferences, managing regional advertising, and driving user acquisition in Germany.
Paris, France
Address: Rakuten France, 92 Rue Réaumur, 75002 Paris, France (Rakuten Group Office)
To cater to the French audience by localizing content, executing targeted marketing campaigns, and building relationships with local content providers and distributors.
Buying Intent Signals for Rakuten TV
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Rakuten TV? Meet the Executive Team
As of April 2025, Rakuten TV' leadership includes:
Who's Investing in Rakuten TV?
Rakuten TV has been backed by several prominent investors over the years, including:
What Leadership Changes Has Rakuten TV Seen Recently?
In the past year, Rakuten TV has seen key leadership appointments, notably with Kosuke Wada assuming the role of COO, indicating a continued focus on operational excellence and strategic growth. The executive team structure otherwise appears relatively stable based on public information, supporting ongoing expansion initiatives.
New Appointments:
What Technology (Tech Stack) Is Used byRakuten TV?
Discover the tools Rakuten TV uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Rakuten TV Email Formats and Examples
Rakuten TV, as part of the broader Rakuten Group, likely utilizes standardized corporate email formats common within the parent company. These formats generally apply to employees across various Rakuten entities. The most prevalent patterns usually involve a combination of the employee's first and last name.
Common formats include: [first].[last]@rakuten.com (e.g., john.doe@rakuten.com) or [first_initial][last]@rakuten.com (e.g., jdoe@rakuten.com). While @rakuten.tv might be used for specific platform communications, corporate correspondence typically uses the @rakuten.com domain.
Format
cedric.dufour@rakuten.com
Example
75%
Success rate
What's the Latest News About Rakuten TV?
Advanced Television • May 16, 2024
Rakuten TV adds 5 FAST channels
Rakuten TV has expanded its FAST (Free Ad-supported Streaming TV) offering with the launch of five new owned and operated channels. These channels cover genres such as action, comedy, drama, documentaries, and family entertainment, and are being rolled out across its European footprint....more
Digital TV Europe • January 25, 2024
Rakuten TV adds new channel bundles in Spain
Rakuten TV has introduced new channel bundles in Spain, offering curated collections of linear channels focused on movies, kids' content, and documentaries. This initiative aims to enhance content discovery and provide better value for its users in the Spanish market....more
Broadband TV News • November 7, 2023
Rakuten TV launches Shop Now feature
Rakuten TV introduced an interactive 'Shop Now' feature, allowing viewers to purchase products related to the content they are watching. This feature integrates e-commerce capabilities directly into the streaming experience, leveraging Rakuten's broader ecosystem....more
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