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Rakuten
What Does Rakuten Do?
Rakuten Group, Inc. is a Japanese technology conglomerate offering a wide array of services in e-commerce, fintech, digital content, and communications to over 1.7 billion members worldwide. Founded in 1997 by Hiroshi Mikitani, Rakuten's ecosystem includes well-known brands like Rakuten Ichiba (Japan's largest e-commerce site), Rakuten Card, Rakuten Bank, Rakuten Mobile, and Rakuten Viber. The company is driven by a mission to 'empower people and society through innovation,' constantly expanding its global footprint and diversifying its service offerings from its headquarters in Tokyo, Japan.
Where Is Rakuten's Headquarters?
HQ Function
Serves as the global command center, housing core business units, executive leadership, research and development labs, and strategic planning departments for Rakuten's worldwide internet services and fintech operations.
Notable Features:
Rakuten Crimson House is a state-of-the-art, eco-friendly campus designed to foster collaboration and employee well-being. It includes open-plan offices, extensive employee amenities such as a free cafeteria (offering breakfast, lunch, and dinner), a fitness center, a daycare center, a library, and green spaces.
Work Culture:
The HQ work culture is characterized by Rakuten's 'Englishnization' policy, where English is the official corporate language. It's a fast-paced, innovative environment with a strong emphasis on teamwork, data-driven decision-making, and embodying the 'Rakuten Shugi' (Rakuten Principles).
HQ Significance:
Rakuten Crimson House symbolizes the company's growth from a Japanese e-commerce startup to a global technology powerhouse. It is central to its strategic decision-making, talent development, and projection of its global brand identity.
Values Reflected in HQ: The headquarters' design, amenities, and operational ethos reflect Rakuten's core values of innovation, collaboration, global ambition, sustainability, and a strong commitment to employee well-being and empowerment.
Location:
Rakuten Group, Inc. maintains a significant global presence, operating in over 30 countries and regions worldwide. Key functions supported globally include e-commerce marketplaces (e.g., Rakuten Ichiba in Japan, Rakuten France), fintech services (Rakuten Card, Rakuten Bank, Rakuten Wallet), digital content and communications (Rakuten Viki, Rakuten Viber, Rakuten Kobo, Rakuten TV), mobile network operator services (Rakuten Mobile), and advertising technology (Rakuten Advertising). This extensive network allows Rakuten to deliver its diverse 'ecosystem' of services to a global user base, supported by regional headquarters and local offices that tailor offerings to specific market demands and cultural nuances.
Street Address:
1-14-1 Tamagawa
City:
Setagaya-ku
State/Province:
Tokyo
Country:
Japan
Where Else Does Rakuten Operate Around the World?
San Mateo, California, USA
Address: 800 Concar Drive, San Mateo, CA 94402, USA
Strategic hub for growth and innovation in the Americas, adapting Rakuten's global services to local market preferences and driving partnerships within the region's tech and retail sectors.
Luxembourg City, Luxembourg
Address: 2 Rue du Fossé, L-1536 Luxembourg
Central point for Rakuten's European operations, focusing on financial services, e-commerce expansion, and compliance with regional regulations like GDPR, while tailoring services for diverse European markets.
Singapore
Address: 138 Market Street, #32-01 CapitaGreen, Singapore 048946
Spearheads Rakuten's expansion and localization of services in the rapidly growing and digitally savvy Asia-Pacific markets outside of Japan, fostering regional growth and innovation.
Bengaluru, India
Address: 1st Floor, Crimson Chamber, Swami Vivekananda Rd, S Halasuru, Indiranagar, Bengaluru, Karnataka 560008, India
Leverages India's vast tech talent pool to drive innovation, provide backend support for global operations, and develop cutting-edge solutions for Rakuten's diverse portfolio of services.
Buying Intent Signals for Rakuten
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Rakuten? Meet the Executive Team
As of April 2025, Rakuten' leadership includes:
Who's Investing in Rakuten?
Rakuten has been backed by several prominent investors over the years, including:
What Leadership Changes Has Rakuten Seen Recently?
In the past 12 months, Rakuten Group, Inc. has experienced notable leadership transitions, particularly within its Rakuten Mobile and Rakuten Symphony divisions. These changes are aimed at navigating the challenging telecommunications market and driving the global adoption of its open network technologies.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byRakuten?
Discover the tools Rakuten uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Rakuten Email Formats and Examples
Rakuten Group, Inc. typically utilizes standardized email formats for its employees. The most common format involves a combination of the employee's first and last name, separated by a period, followed by the @rakuten.com domain. Variations may exist depending on the department or region.
[first].[last]@rakuten.com (e.g., john.doe@rakuten.com) is the most common. Other potential formats include [first_initial][last]@rakuten.com (e.g., jdoe@rakuten.com).
Format
hiroshi.mikitani@rakuten.com
Example
80%
Success rate
What's the Latest News About Rakuten?
Reuters • February 14, 2024
Rakuten Group, Inc. posts record loss as mobile bleeding slows, eyes 2024 profit
Rakuten Group reported a record annual loss of 339.4 billion yen ($2.26 billion) for 2023, its fifth consecutive year in the red, largely due to ongoing investments in its mobile network. However, losses in the mobile unit narrowed in Q4, and the company aims for monthly profitability in the mobile segment by the end of 2024....more
Rakuten Group, Inc. Press Release • March 28, 2024
Rakuten Group, Inc. News: Rakuten Mobile and KDDI Agree to New Roaming Agreement
Rakuten Mobile and KDDI announced a new roaming agreement, enhancing Rakuten Mobile's network coverage in Japan, particularly in Tokyo and other key urban areas. This agreement aims to improve user experience and optimize network investment for both companies....more
Mobile World Live • February 27, 2024
Rakuten Group, Inc. News: Rakuten Symphony chief touts open RAN progress
At MWC Barcelona 2024, Rakuten Symphony's leadership highlighted significant progress in the deployment and adoption of its Open RAN-based solutions globally. They emphasized growing operator interest and the technological advancements driving cost efficiencies and network flexibility....more
Rakuten Group, Inc. Press Release • April 10, 2024
Rakuten Group, Inc. News: Rakuten Group to Reorganize its Fintech Business Structure
Rakuten Group announced a reorganization of its Fintech Group companies, aiming to create a new integrated group centered around Rakuten Card. This move is intended to enhance synergy, streamline operations, and accelerate growth in its financial services segment....more
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