What Does RAK Ceramics Do?

Total employees4121
HeadquartersRas Al Khaimah
Founded1989

RAK Ceramics is one of the largest ceramics brands in the world. Specializing in ceramic and gres porcelain wall and floor tiles, tableware, sanitaryware and faucets, RAK Ceramics has the capacity to produce 118 million square metres of tiles, 5 million pieces of sanitaryware, 24 million pieces of porcelain tableware and 1 million pieces of faucets per year at its 22 state-of-the-art plants across the United Arab Emirates, India and Bangladesh. Founded in 1989 and headquartered in the United Arab Emirates, the company serves clients in more than 150 countries through its network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia.

Where Is RAK Ceramics's Headquarters?

HQ Function

The headquarters serves as the central hub for global operations, strategic planning, corporate management, R&D, product design, and international sales and marketing efforts.

Notable Features:

The expansive headquarters complex includes modern administrative offices, advanced research and design studios, extensive showrooms, and is co-located with some of the company's largest state-of-the-art manufacturing facilities.

Work Culture:

RAK Ceramics fosters a dynamic, innovative, and multicultural work environment. The culture emphasizes quality, design excellence, sustainability, continuous improvement, and a strong customer-centric approach.

HQ Significance:

The Ras Al Khaimah headquarters is pivotal to RAK Ceramics' global strategy, benefiting from its strategic location for logistics, proximity to key markets, and its role as the nerve center for innovation and operational excellence.

Values Reflected in HQ: The headquarters embodies RAK Ceramics' commitment to innovation, quality craftsmanship, operational efficiency, sustainability, and its vision of being a global leader in the ceramics industry.

Location:

RAK Ceramics operates globally with 22 manufacturing plants in the UAE, India, and Bangladesh, and an extensive distribution network reaching over 150 countries. Its worldwide functions include advanced manufacturing, research and development, innovative product design, international sales and marketing, robust supply chain management, and dedicated customer service tailored to diverse regional markets.

Street Address:

Sheikh Mohammed Bin Salem Road, Al Jazeera Al Hamra

City:

Ras Al Khaimah

State/Province:

Ras Al Khaimah

Country:

United Arab Emirates

Where Else Does RAK Ceramics Operate Around the World?

Samalkot, Andhra Pradesh, India

Address: RAK Ceramics India Pvt. Ltd., Peddapuram Road, Samalkot - 533440, East Godavari District, Andhra Pradesh, India

To serve the rapidly growing demand in the Indian subcontinent and parts of Asia, leveraging local manufacturing capabilities and market insights.

Dhaka, Bangladesh

Address: RAK Ceramics (Bangladesh) Limited, RAK Tower, 1/A, Jasimuddin Avenue, Uttara, Dhaka 1230, Bangladesh

To address the domestic market needs in Bangladesh and surrounding regions, supporting sales, distribution, and manufacturing operations.

Gernsheim, Germany

Address: RAK Ceramics (German Branch), Robert-Bunsen-Straße 8a, 64579 Gernsheim, Germany

To strengthen RAK Ceramics' market penetration in Europe, providing localized customer support, logistics, and adapting to European design trends.

Buying Intent Signals for RAK Ceramics

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading RAK Ceramics? Meet the Executive Team

As of April 2025, RAK Ceramics' leadership includes:

Abdallah Massaad - Group Chief Executive Officer
Pramod Kumar Chand - Group Chief Financial Officer
Ohis E. Guobadia - Group Chief Legal Officer & Company Secretary
Alvin George - Group Chief Human Resources Officer
Andrea Mensitieri - Vice President - Marketing & Product Development Tiles & Sanitaryware

Who's Investing in RAK Ceramics?

RAK Ceramics has been backed by several prominent investors over the years, including:

Falcon Kitchen & Home Appliances Trading LLC
Horizons Investment Holding L.L.C
Al Hamra Company for Development and Investment L.L.C
Emirates International Investment Company LLC (EIIC)
Publicly traded on Abu Dhabi Securities Exchange (ADX: RAKCEC)

What Leadership Changes Has RAK Ceramics Seen Recently?

Hire2
Exits0

RAK Ceramics has made strategic appointments to its leadership team in the past year, notably strengthening its commercial and financial functions to support ongoing growth and market expansion. A new Group CFO was confirmed and a Chief Commercial Officer for UAE operations was hired.

New Appointments:

Abboud El Hachem, Abboud El Hachem appointed as new Chief Commercial Officer for Tiles & Sanitaryware UAE to spearhead commercial growth and strategy in the key UAE market.
Pramod Kumar Chand, Pramod Kumar Chand's appointment as Group Chief Financial Officer was confirmed, solidifying financial leadership after his tenure as Interim Group CFO.

What Technology (Tech Stack) Is Used byRAK Ceramics?

Discover the tools RAK Ceramics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

RAK Ceramics Email Formats and Examples

RAK Ceramics typically utilizes standard corporate email formats for its employees. The most common formats are likely [first_name].[last_name]@rakceramics.com or [first_initial][last_name]@rakceramics.com. Specific formats may vary slightly by region or department.

[first].[last]@rakceramics.com

Format

john.doe@rakceramics.com

Example

75%

Success rate

What's the Latest News About RAK Ceramics?

Zawya • May 28, 2024

RAK Ceramics Q1 2024 Net Profit Declines Amid Market Challenges

RAK Ceramics PJSC reported a net profit of AED 74.2 million for the first quarter of 2024, a 23% decrease from Q1 2023. The company attributed this to challenging market conditions and increased operating costs, though overall revenue remained largely stable....more

RAK Ceramics Official Website • April 25, 2024

RAK Ceramics Highlights Latest Innovations at Coverings 2024 in Atlanta

RAK Ceramics showcased its newest product collections and sustainable innovations at Coverings 2024, North America's premier ceramic tile and natural stone exhibition, reinforcing its commitment to design and technology in the US market....more

Trade Arabia • February 8, 2024

RAK Ceramics Appoints Abboud El Hachem as New Chief Commercial Officer

RAK Ceramics announced the appointment of Abboud El Hachem as its Chief Commercial Officer for Tiles & Sanitaryware in the UAE. He is tasked with leading and advancing the company's commercial strategy within the UAE market....more

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