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Rains's Overview

Total employees255
HeadquartersAarhus N
Founded2012

Rains is a Danish contemporary rainwear and lifestyle brand founded in 2012 by Philip Lotko and Daniel Brix Hesselager. Emerging from a desire to reinterpret traditional rubber raincoats in a novel way, Rains is known for its neo-Scandinavian aesthetic, blending minimalist design with functional performance. The brand offers a full line of waterproof outerwear, bags, and accessories, designed to withstand the elements while maintaining a strong focus on modern style. Rains has grown into a globally recognized name, appealing to fashion-conscious individuals who value both form and function in their apparel.

Where is Rains's Headquarters?

HQ Function

The Aarhus headquarters serves as the central command for Rains' global operations, including design and product development, brand strategy, marketing, supply chain management, and international sales.

Notable Features:

While specific public details are limited, Rains' HQ is expected to embody Scandinavian minimalist design, focusing on functionality, natural light, and a collaborative environment, reflecting the brand's core aesthetic.

Work Culture:

The work culture at Rains HQ is likely dynamic, creative, and collaborative, aligning with its identity as a modern fashion brand. It probably emphasizes innovation, quality, and a global outlook, within a Scandinavian work environment known for its flat hierarchies and work-life balance.

HQ Significance:

As the birthplace and operational core of the brand, the Aarhus headquarters is crucial for shaping Rains' design philosophy, driving product innovation, and managing its worldwide brand identity and expansion.

Values Reflected in HQ: The headquarters' design and functionality are expected to mirror Rains' core values: simplicity, utility, timeless design, and a commitment to quality and considered craftsmanship.

Location:

Rains operates globally with its headquarters in Aarhus, Denmark, and supports its international reach through a robust e-commerce platform serving customers worldwide. The brand has a significant physical presence with over 30 Rains concept stores in major cities across North America, Europe, and Asia, including New York, London, Paris, Berlin, Amsterdam, Copenhagen, and Tokyo. Furthermore, Rains products are available through an extensive network of multi-brand retailers and department stores in more than 20 countries, solidifying its position as a global lifestyle brand.

Street Address:

Jens Olsens Vej 13

City:

Aarhus N

State/Province:

Midtjylland (Central Denmark Region)

Country:

Denmark

Rains's Global Presence

New York, NY, USA

Address: Rains Store SoHo, 240 Lafayette St, New York, NY 10012 (Flagship Retail & Brand Hub)

To drive direct-to-consumer sales, provide a tangible brand experience, act as a central point for brand activities and product launches in the US market, and support the regional dealer network.

London, UK

Address: Rains Store King's Cross, Coal Drops Yard, Stable St, London N1C 4DQ (Flagship Retail & Brand Hub)

To bolster brand visibility and sales within the competitive UK market, offer localized customer service, and gather insights into European consumer trends.

Buying Intent Signals for Rains

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Rains

As of April 2025, Rains' leadership includes:

Jan Stig Andersen - Chief Executive Officer
Daniel Brix Hesselager - Co-founder & Creative Director
Philip Lotko - Co-founder

Investors of Rains

Rains has been backed by several prominent investors over the years, including:

Founders (Philip Lotko and Daniel Brix Hesselager)
Undisclosed Private Investor (acquired a minority stake in 2020)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As of mid-2024, there have been no widely publicized major C-suite executive hires or departures at Rains in the preceding 12 months. The core leadership team, including CEO Jan Stig Andersen and co-founders Daniel Brix Hesselager and Philip Lotko, appears stable. Media attention has largely focused on the company's continued growth, international expansion, and reports regarding a potential future sale or new ownership structure.

Technology (Tech Stack) used by Rains

Discover the tools Rains uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Rains Email Formats and Examples

Rains typically utilizes standard professional email address formats for its corporate communications. The most common formats likely involve a combination of the employee's name followed by the @rains.com domain.

Common formats: [first_initial][last]@rains.com (e.g., jsmith@rains.com) or [first].[last]@rains.com (e.g., john.smith@rains.com)

Format

jsmith@rains.com

Example

80%

Success rate

News and media

FashionNetwork.comMarch 8, 2024

Rains News: Denmark's Rains said to be exploring sale

Danish outerwear brand Rains is reportedly considering a sale, as its founders explore options for new ownership. Private equity firms, including Blackstone, are rumored to be among the interested parties in the company, which is valued at a reported DKK 2.5 billion (approx. $360 million USD)....more

HypebeastFebruary 21, 2024

Rains News: Rains and Zellerfeld Unveil 3D-Printed Puffer Boot at Paris Fashion Week

Rains collaborated with 3D-printing footwear specialist Zellerfeld to introduce an innovative, fully 3D-printed Puffer Boot. The futuristic footwear debuted as part of Rains' Fall/Winter 2024 collection show during Paris Fashion Week, highlighting the brand's commitment to material innovation and contemporary design....more

DezeenOctober 19, 2023

Rains News: Rains showcases SS24 collection with 'motocross-meets-Y2K' runway show

Rains presented its Spring/Summer 2024 collection during Copenhagen Fashion Week, featuring a runway show that blended motocross influences with Y2K aesthetics. The collection continued to explore functional yet fashion-forward designs, reinforcing Rains' unique position in the market....more

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