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Rainbow Studios, based in Phoenix, Arizona, is a veteran game development studio and a key part of THQ Nordic. Founded in 1996, they have a rich history in creating pioneering action-sports titles, particularly in the off-road racing genre. Rainbow Studios is renowned globally for its flagship franchise, MX vs. ATV, which has captivated millions of players with its realistic physics and engaging gameplay. The studio focuses on developing high-quality, immersive racing experiences for consoles and PC, leveraging decades of expertise in vehicle dynamics, track design, and multiplayer technology. As part of Embracer Group through THQ Nordic, Rainbow Studios continues to innovate and expand its beloved franchises for a global audience, consistently delivering adrenaline-pumping off-road adventures.
Primary game development hub, responsible for all aspects of game creation including design, art, programming, quality assurance, and ongoing support for their titles.
Modern development facility equipped with advanced technology, collaborative workspaces, sound design studios, and dedicated areas for game testing and quality assurance. Historically, the studio was also known for its in-house motion capture capabilities.
A creative, collaborative, and passionate environment where developers share a strong enthusiasm for motorsports, gaming, and technical innovation. The culture promotes teamwork, open communication, and a commitment to delivering high-quality, fun racing experiences.
The birthplace and central development nexus for the highly successful MX vs. ATV franchise and other innovative titles from Rainbow Studios. It houses the core talent and proprietary technology that drive the studio's distinct contributions to the racing game genre.
While its core development operations are centralized in Phoenix, Arizona, Rainbow Studios' games achieve global reach through THQ Nordic's extensive international publishing and distribution network. The studio supports a worldwide player base across major gaming platforms with digital releases, localized content, and ongoing game updates, ensuring their unique off-road racing experiences are accessible to an international audience.
2720 S Hardy Dr
Tempe
AZ
USA
No additional office locations available.
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As of April 2025, Unknown Company' leadership includes:
Unknown Company has been backed by several prominent investors over the years, including:
As a studio within THQ Nordic, major executive changes are typically managed at the publisher level. No specific high-profile executive hires or departures directly concerning Rainbow Studios' local leadership have been publicly announced in the last 12 months. The studio maintains stable operational and creative leadership.
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Rainbow Studios employees, as part of THQ Nordic, may use email addresses associated with either the Rainbow Studios domain or the parent THQ Nordic domain. Common professional email formats are typically combinations of first name, last name, and initials.
[first_initial][last]@rainbowstudios.com or [first].[last]@thqnordic.com
Format
jdoe@rainbowstudios.com or john.doe@thqnordic.com
Example
70%
Success rate
Steam News Hub (MX vs ATV Legends) • May 9, 2024
Rainbow Studios and THQ Nordic announced the launch of the '2024 AMA Pro Motocross Championship' DLC for their popular title, MX vs ATV Legends. This expansion includes all 11 authentic tracks from the 2024 season, plus the iconic Loretta Lynn's track, offering players a chance to compete in the official championship within the game....more
MX vs ATV Official Channel • February 29, 2024
Rainbow Studios expanded the auditory experience for MX vs ATV Legends players with the release of the Official Soundtrack Vol. 2. The new volume features a fresh collection of tracks from established and emerging artists, further enhancing the game's immersive atmosphere....more
THQ Nordic • August 16, 2023
Rainbow Studios and THQ Nordic released the Champion Supporter Pack for MX vs ATV Legends. This DLC allows fans to further support the game's development while receiving exclusive cosmetic items for their riders and vehicles, demonstrating the studio's ongoing commitment to community engagement and content delivery....more
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