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RAIN Group
What Does RAIN Group Do?
RAIN Group is an award-winning global sales training and performance improvement company. They partner with leading organizations worldwide to unleash sales potential by delivering research-backed, results-driven approaches to sales education, coaching, and consulting. RAIN Group's methodologies focus on critical areas such as mastering sales conversations, strategic account management, effective sales negotiation, and inspirational sales leadership, all designed to drive significant and sustainable improvements in sales performance and revenue growth.
Where Is RAIN Group's Headquarters?
HQ Function
The Braintree headquarters serves as the central command for RAIN Group's global operations, including curriculum research and development, strategic planning, marketing, and leadership for client engagement worldwide.
Notable Features:
The headquarters likely features modern office facilities equipped with advanced training rooms, collaborative workspaces, and studios for content creation, reflecting its commitment to cutting-edge sales education and thought leadership.
Work Culture:
RAIN Group fosters a dynamic, collaborative, and results-oriented work culture. The environment emphasizes continuous learning, client success, innovation in sales methodologies, and a shared commitment to the principles underlying their name: Rapport, Aspirations & Afflictions, Impact, and New Reality.
HQ Significance:
This headquarters is significant as it anchors RAIN Group's international network, drives its core mission of improving sales performance globally, and serves as the innovation center for its renowned research and development in sales effectiveness.
Values Reflected in HQ: The headquarters' design and operations reflect RAIN Group's core values, which are embedded in their name (Rapport, Aspirations & Afflictions, Impact, New Reality), emphasizing client-centricity, results-driven approaches, and fostering insightful, impactful sales transformations.
Location:
RAIN Group maintains a robust global presence, supporting clients across the Americas, EMEA (Europe, Middle East, and Africa), and Asia-Pacific. This is achieved through a network of international offices (including Braintree, Sydney, London, Johannesburg, Toronto, Mumbai, Bogota), strategic partnerships, and a team of experienced facilitators who deliver sales training, coaching, and consulting services in multiple languages. Their global operating model ensures that training programs are tailored to local business cultures and market conditions, providing consistent impact and measurable results for multinational organizations seeking to elevate their sales performance worldwide.
Street Address:
100 Grossman Drive, Suite 301
City:
Braintree
State/Province:
MA
Country:
USA
Where Else Does RAIN Group Operate Around the World?
Sydney, NSW, Australia
Address: Level 5, 14 Martin Place, Sydney, NSW 2000, Australia
To expand RAIN Group's presence and impact in the Asia-Pacific (APAC) region, providing localized support, expert training delivery, and fostering business development for enhanced sales performance among regional clients.
London, United Kingdom
Address: 86-90 Paul Street, London, EC2A 4NE, UK
To effectively cater to RAIN Group's European client base, offering tailored sales effectiveness solutions, leveraging regional market expertise, and driving client success through localized engagement and support in key European economies.
Johannesburg, South Africa
Address: RAIN Group operates through regional representation in Johannesburg; specific office details available upon contact.
To establish and grow RAIN Group's footprint in Africa, delivering globally recognized sales methodologies tailored for local business environments and contributing to clients' sales success and market penetration in the rapidly developing African region.
Buying Intent Signals for RAIN Group
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading RAIN Group? Meet the Executive Team
As of April 2025, RAIN Group' leadership includes:
Who's Investing in RAIN Group?
RAIN Group has been backed by several prominent investors over the years, including:
What Leadership Changes Has RAIN Group Seen Recently?
Publicly available information does not indicate major publicly announced executive hires or departures at RAIN Group in the last 12 months. The company appears to maintain a stable and focused leadership team, emphasizing internal development and strategic continuity to drive its global sales performance improvement initiatives. Any senior-level changes are typically managed internally or are not widely publicized for a private company of this nature.
What Technology (Tech Stack) Is Used byRAIN Group?
Discover the tools RAIN Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
RAIN Group Email Formats and Examples
RAIN Group likely uses standard professional email address formats common in corporate environments. While the exact primary convention isn't publicly specified, patterns often include a combination of the employee's first name, last name, or initials with the company domain '@raingroup.com'. For precise contact, it's best to confirm through their official website or LinkedIn.
Common patterns: [first_initial][last]@raingroup.com (e.g., jsmith@raingroup.com), [first].[last]@raingroup.com (e.g., john.smith@raingroup.com)
Format
mschultz@raingroup.com (example based on common format for Mike Schultz)
Example
70%
Success rate
What's the Latest News About RAIN Group?
Selling Power • May 14, 2024
RAIN Group Recognized as a Top 25 Sales Training Company in 2024 by Selling Power
RAIN Group has once again been named by Selling Power to its prestigious annual list of Top 25 Sales Training Companies. This 2024 recognition underscores RAIN Group's consistent excellence and innovation in providing high-impact sales training programs that demonstrably improve client sales results globally....more
Training Industry • February 7, 2024
RAIN Group Named a 2024 Top 20 Sales Training & Enablement Company by Training Industry
Training Industry has included RAIN Group in its 2024 Top 20 Sales Training & Enablement Companies list. This accolade highlights RAIN Group's comprehensive approach to sales effectiveness, including its robust assessment tools and impactful training solutions that empower sales organizations worldwide....more
RAIN Group Blog • October 24, 2023
RAIN Group Shares Insights on Top Virtual Selling Skills for 2024
RAIN Group published an influential article detailing the top 10 virtual selling skills essential for sales professionals in 2024. This thought leadership piece provides actionable advice for adapting to the evolving sales landscape and mastering remote sales engagement, reflecting their ongoing research and commitment to sales effectiveness....more
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