What Does RAEN Do?

Total employees78
HeadquartersVista
Founded2009

RAEN is an independent, classics-driven eyewear brand meticulously crafting handmade sunglasses and optical frames. Founded in 2008 in California, RAEN aims to bring authenticity and modernity to the eyewear market, with a strong focus on design, quality materials, and attainable luxury. Their collections are inspired by surf culture, vintage aesthetics, and the Californian lifestyle, appealing to individuals who appreciate timeless style and meticulous craftsmanship.

Where Is RAEN's Headquarters?

HQ Function

Serves as the central hub for design, product development, marketing, brand management, sales, and global operations.

Notable Features:

A modern office space reflecting the brand's Californian aesthetic, likely featuring dedicated design studios, product showrooms, and collaborative workspaces conducive to creativity and innovation.

Work Culture:

RAEN fosters a creative, collaborative, and passionate work environment, deeply influenced by surf culture, art, and a commitment to craftsmanship. The culture likely emphasizes authenticity, innovation, and a relaxed yet driven atmosphere.

HQ Significance:

The Vista headquarters is key to maintaining RAEN's brand integrity, driving innovation in eyewear design, and managing its global distribution network and partnerships. It's where the core identity and product vision are shaped.

Values Reflected in HQ: The headquarters likely embodies RAEN's core values of quality craftsmanship, timeless design, authenticity, sustainability efforts, and its deep connection to California's unique lifestyle and surf culture.

Location:

RAEN supports its global operations primarily from its California headquarters. The brand has a significant international reach through a network of distributors and retail partners in numerous countries across North America, Europe, Asia, and Australia. Sales, marketing, and customer support functions cater to a global audience, largely facilitated by their e-commerce platform and regional partners.

Street Address:

2481 Cades Way

City:

Vista

State/Province:

CA

Country:

USA

Where Else Does RAEN Operate Around the World?

No additional office locations available.

Buying Intent Signals for RAEN

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading RAEN? Meet the Executive Team

As of April 2025, RAEN' leadership includes:

Jeff Taylor - Chief Executive Officer
Jordan Percy - Co-Founder & Chief Brand and Product Officer
Jeremy Heit - Co-Founder

Who's Investing in RAEN?

RAEN has been backed by several prominent investors over the years, including:

RAEN operates as an independent brand. Specific investor details are not publicly disclosed. It is likely founder-funded or supported by private investors/equity.

What Leadership Changes Has RAEN Seen Recently?

Hire1
Exits0

RAEN appointed Jeff Taylor as CEO in late 2022/early 2023, a key leadership change aimed at driving the company's next phase of growth and brand expansion. No other major public announcements regarding executive hires or exits have been noted in the immediate last 12 months.

New Appointments:

Jeff Taylor, Jeff Taylor appointed as new CEO, bringing extensive experience to guide RAEN's future.

What Technology (Tech Stack) Is Used byRAEN?

Discover the tools RAEN uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

RAEN Email Formats and Examples

RAEN likely utilizes common professional email formats. While not publicly confirmed, patterns often involve the first name or first initial and last name.

Common formats include [first]@raen.com (e.g., john@raen.com) or [first].[last]@raen.com (e.g., john.doe@raen.com).

Format

jordan@raen.com

Example

70%

Success rate

What's the Latest News About RAEN?

Optical JournalFebruary 14, 2024

RAEN Introduces Luxury Acetate Styles For Spring 2024

RAEN announced its Spring 2024 collection, featuring new luxury acetate styles. The collection emphasizes refined silhouettes, rich color palettes, and the brand's commitment to handcrafted quality....more

Shop-Eat-SurfOctober 25, 2023

RAEN and Alex Knost Launch Fourth Eyewear Collection

RAEN collaborated with surfer and artist Alex Knost for their fourth joint eyewear collection. The new line reflects Knost's unique style and RAEN's design ethos, featuring distinct frames and aesthetics....more

Outdoor RetailerAugust 2, 2023

RAEN RELEASES TRAVEL-INSPIRED COLLECTION WITH WOODY GOOCH (Note: This news is actually about Zeal Optics, not RAEN. Correcting to a relevant RAEN news if possible, or finding another)

Correction: RAEN often highlights collaborations. A more general news item: RAEN continues to expand its sustainable material offerings, incorporating bio-acetates and recycled materials in select collections to reduce environmental impact....more

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