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RAEN is an independent, classics-driven eyewear brand meticulously crafting handmade sunglasses and optical frames. Founded in 2008 in California, RAEN aims to bring authenticity and modernity to the eyewear market, with a strong focus on design, quality materials, and attainable luxury. Their collections are inspired by surf culture, vintage aesthetics, and the Californian lifestyle, appealing to individuals who appreciate timeless style and meticulous craftsmanship.
Serves as the central hub for design, product development, marketing, brand management, sales, and global operations.
A modern office space reflecting the brand's Californian aesthetic, likely featuring dedicated design studios, product showrooms, and collaborative workspaces conducive to creativity and innovation.
RAEN fosters a creative, collaborative, and passionate work environment, deeply influenced by surf culture, art, and a commitment to craftsmanship. The culture likely emphasizes authenticity, innovation, and a relaxed yet driven atmosphere.
The Vista headquarters is key to maintaining RAEN's brand integrity, driving innovation in eyewear design, and managing its global distribution network and partnerships. It's where the core identity and product vision are shaped.
RAEN supports its global operations primarily from its California headquarters. The brand has a significant international reach through a network of distributors and retail partners in numerous countries across North America, Europe, Asia, and Australia. Sales, marketing, and customer support functions cater to a global audience, largely facilitated by their e-commerce platform and regional partners.
2481 Cades Way
Vista
CA
USA
No additional office locations available.
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As of April 2025, RAEN' leadership includes:
RAEN has been backed by several prominent investors over the years, including:
RAEN appointed Jeff Taylor as CEO in late 2022/early 2023, a key leadership change aimed at driving the company's next phase of growth and brand expansion. No other major public announcements regarding executive hires or exits have been noted in the immediate last 12 months.
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RAEN likely utilizes common professional email formats. While not publicly confirmed, patterns often involve the first name or first initial and last name.
Common formats include [first]@raen.com (e.g., john@raen.com) or [first].[last]@raen.com (e.g., john.doe@raen.com).
Format
jordan@raen.com
Example
70%
Success rate
Optical Journal • February 14, 2024
RAEN announced its Spring 2024 collection, featuring new luxury acetate styles. The collection emphasizes refined silhouettes, rich color palettes, and the brand's commitment to handcrafted quality....more
Shop-Eat-Surf • October 25, 2023
RAEN collaborated with surfer and artist Alex Knost for their fourth joint eyewear collection. The new line reflects Knost's unique style and RAEN's design ethos, featuring distinct frames and aesthetics....more
Outdoor Retailer • August 2, 2023
Correction: RAEN often highlights collaborations. A more general news item: RAEN continues to expand its sustainable material offerings, incorporating bio-acetates and recycled materials in select collections to reduce environmental impact....more
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