What Does Rael Do?

Total employees101
HeadquartersCommerce
Founded2017

Rael Inc. is a dynamic company dedicated to providing holistic and clean solutions for women's intimate care and skincare. Inspired by South Korean beauty innovation, Rael offers a comprehensive range of products including organic cotton pads, tampons, liners, period panties, pimple patches, and gentle skincare. Their mission is to empower women with safe, effective, and thoughtfully designed products that support their well-being throughout their cycle and beyond. Rael focuses on using natural, high-performance ingredients without harsh chemicals, aiming to redefine the feminine care industry with transparency and efficacy.

Where Is Rael's Headquarters?

HQ Function

The headquarters serves as the central hub for Rael's operations, including product development, marketing strategy, sales, customer support, and administrative functions.

Notable Features:

While specific architectural details are not widely publicized, the office likely embodies Rael's brand ethos of clean, modern, and functional design, fostering a collaborative and innovative environment.

Work Culture:

Rael's work culture is reported to be mission-driven, innovative, and fast-paced, with a strong emphasis on empowering women and promoting wellness. Employees often share a passion for the brand's values of clean ingredients and effective solutions.

HQ Significance:

The Commerce headquarters is strategically important for Rael's U.S. market operations, product innovation pipeline, and coordination with global manufacturing and sourcing, particularly its South Korean R&D connections.

Values Reflected in HQ: The headquarters likely reflects Rael's values of transparency, innovation, and a commitment to quality and wellness, providing a modern and efficient workspace for its team.

Location:

Rael Inc. primarily serves the North American market through its US headquarters and robust e-commerce platform, which ships to various international destinations. Its product development and sourcing have strong ties to South Korea, reflecting its K-Beauty inspiration. The company is expanding its retail presence in major chains, increasing its accessibility globally, particularly in regions like Canada and parts of Europe and Asia through online marketplaces and selective retail partnerships.

Street Address:

5300 Sheila St

City:

Commerce

State/Province:

CA

Country:

USA

Where Else Does Rael Operate Around the World?

Seoul, South Korea

Address: [Specific address not publicly available, likely a shared workspace or representative office]

Serves as a vital link to the South Korean beauty and wellness innovation ecosystem, ensuring Rael stays at the forefront of product development and quality.

Buying Intent Signals for Rael

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Rael? Meet the Executive Team

As of April 2025, Rael' leadership includes:

Anit Kaur - Chief Executive Officer
Yanghee Paik - Co-Founder & Board Member
Binna Won - Co-Founder & Chief Creative Officer
AhRan Won - Co-Founder & Chief Marketing Officer
Lauren Consiglio - President

Who's Investing in Rael?

Rael has been backed by several prominent investors over the years, including:

SoftBank Ventures Asia
Mirae Asset Venture Investment
Unilever Ventures
BAM Ventures
PSV (Peri Ventures)
Colgate-Palmolive Company

What Leadership Changes Has Rael Seen Recently?

Hire1
Exits0

In the past year, Rael has seen strategic leadership appointments, notably Lauren Consiglio as President. Anit Kaur's appointment as CEO was slightly over 12 months ago (Nov 2022) but represents a significant recent leadership shift. No major executive exits have been publicly announced recently.

New Appointments:

Lauren Consiglio, Lauren Consiglio appointed as President, bringing extensive experience from CPG brands like Unilever and L'Oreal.
Anit Kaur, Anit Kaur appointed as new CEO, succeeding co-founder Yanghee Paik.

What Technology (Tech Stack) Is Used byRael?

Discover the tools Rael uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Rael Email Formats and Examples

Rael Inc. commonly utilizes the email format of the employee's first name followed by '@getrael.com'. While other formats might exist, this is a frequently observed pattern for professional communication.

first@getrael.com

Format

example@getrael.com

Example

80%

Success rate

What's the Latest News About Rael?

GlossyFebruary 13, 2024

Rael Inc. News: After seven years, Rael is revamping its brand to become a mainstream player

K-Beauty-inspired feminine care brand Rael is undergoing a significant brand refresh after seven years. The company is updating its packaging and messaging to appeal to a broader, mainstream audience, moving beyond its niche direct-to-consumer origins. This strategy includes expanding its retail presence and emphasizing product efficacy alongside its commitment to clean ingredients....more

Happi MagazineFebruary 27, 2024

Rael Inc. News: Rael Appoints Lauren Consiglio as President

Rael has appointed Lauren Consiglio as its new president. Consiglio brings a wealth of experience from consumer packaged goods giants like Unilever and L'Oreal. In her new role, she will spearhead Rael's growth strategy, focusing on expanding market share and driving innovation in the feminine care and beauty sectors....more

PR NewswireNovember 16, 2022

Rael Inc. News: Rael Appoints Anit Kaur as Chief Executive Officer

Rael, the holistic personal care brand for women, announced the appointment of Anit Kaur as its new Chief Executive Officer. Kaur, formerly VP and GM of an LVMH beauty brand, succeeded co-founder Yanghee Paik, who transitioned to an executive chairwoman role on the board....more

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